4: Powerful Real Estate Marketing Tools That Will Save You Time Every Day
09/19/18 • 21 min
Are you looking to Level up your real estate business?
In this episode, we reveal essential tools and resources to grow your business, stay organized, and reach more clients.
Here’s a recap of what we talk about in this episode:
Number 1, find a sound customer relationship management system (CRM). Put people into your database and track the interactions you have. Mark has personally used Kunversion and kvCORE – it can do it all! Plus, through your brokerage, you may be able to score a great deal.
Number 2, if you are getting a high number of leads, then Mark recommends utilizing Agentology. The service generates an instant lead follow-up solution using genuine connections and proven scripts.
Number 3, have a website that you own. That way it will always be there, even if you change brokers. Alessandra likes to design her website using WordPress. Creating your own site with WordPress will be cost-effective.
Number 4, Mark uses Calendly to help with scheduling clients. The tool syncs up with your calendar and will automatically show the clients your availability.
Number 5, BombBomb, is an online tool to help increase the relationship you have with your audience via a video in your emails.
Number 6, Becoming a Zillow Premier Agent brings an array of benefits, especially because so many clients will visit Zillow first when doing an online search.
Number 7, Mark uses Rebump every single day. It’s a Google Chrome extension. If you are getting constant leads, people will tend not to get back to you. If you check the Rebump box, then it will automatically follow up with those leads.
Number 8, Need assistance adding pages to your website? Landingi allows you to create custom landing pages to convert campaigns into customers. It’s simple and easy to use, even if you have an existing webpage.
Number 9, ActiveCampaign, is another CRM. Mark uses it as an email list, but also as a mode to transfer leads. Overall, it’s a complex and elaborate marketing tool for email.
Number 10, Canva is a tool to make graphics. Alessandra likes to use it for social media. You do not need to hire a graphic designer when you have Canva at your fingertips. It’s easy to use and doesn’t break the bank.
Number 11, Missinglettr helps you reuse social media or blog content. It will automatically turn your blog posts into social media campaigns.
Number 12, BoxBrownie is a professional high-quality virtual staging service.
Number 13, Matterport, is a powerful all-in-one 3D data platform that lets you turn a space into an accurate and immersive digital twin.
Number 14, Have multiple tours in one day? Speedy Route will show you the quickest, most efficient way to take that trip.
Number 15, MileIQ tracks your miles for tax write-offs. It may cost $5.99 a month, but Mark wrote off $8,000 on his taxes with its help.
Number 16, Waze lets you know how and where to avoid accidents and traffic.
Number 17, MoviePass (LOL)
Let’s take a look at a few highlights of this episode:
[01:55] Do not use an Excel spreadsheet to track your customer interactions. It’s okay to start with the spreadsheet; however, it is going to get hairy very quickly once you start generating more leads and clients.
[03:20] Find a service that will qualify a lead as a lead. The service will take out the pressure of finding out if each lead truly is looking to buy or sell a home.
[05:20] Video email tools will increase trust in your relationships with clients. Video is powerful and allows you to make a personal connection with your audience. Plus, many tools allow for custom branding. People used to talk on the phone a lot more; now, video can be used to build trust.
[09:15] Are you looking to add a page to your website? It should be happening a lot! If you’re not creating pages, then you are missing marketing opportunities. Landingi is a tool that both Mark and Alessandra use.
[16:50] Keeping track of your trips between houses for tax purposes can definitely be a pain. MileIQ is an app that gives you accurate mileage reports. You can swipe to record business drives and swipe to record personal trips.
[18:45] Find a reliable support system. If you do not have a support system in a significant other, find someone you can be supported by.
Links Mentioned:
Kunversion: https://kunversion.info/
kvCORE: https://kvcore.com
Zoho: https://www.zoho.com/
Agentology: http://www.agentology.com/
Wordpress: https://wordpress.com/
Calendly: https://calendly.com/
BombBomb: https://bombbomb.com/
Zillow Premier Agent:
Are you looking to Level up your real estate business?
In this episode, we reveal essential tools and resources to grow your business, stay organized, and reach more clients.
Here’s a recap of what we talk about in this episode:
Number 1, find a sound customer relationship management system (CRM). Put people into your database and track the interactions you have. Mark has personally used Kunversion and kvCORE – it can do it all! Plus, through your brokerage, you may be able to score a great deal.
Number 2, if you are getting a high number of leads, then Mark recommends utilizing Agentology. The service generates an instant lead follow-up solution using genuine connections and proven scripts.
Number 3, have a website that you own. That way it will always be there, even if you change brokers. Alessandra likes to design her website using WordPress. Creating your own site with WordPress will be cost-effective.
Number 4, Mark uses Calendly to help with scheduling clients. The tool syncs up with your calendar and will automatically show the clients your availability.
Number 5, BombBomb, is an online tool to help increase the relationship you have with your audience via a video in your emails.
Number 6, Becoming a Zillow Premier Agent brings an array of benefits, especially because so many clients will visit Zillow first when doing an online search.
Number 7, Mark uses Rebump every single day. It’s a Google Chrome extension. If you are getting constant leads, people will tend not to get back to you. If you check the Rebump box, then it will automatically follow up with those leads.
Number 8, Need assistance adding pages to your website? Landingi allows you to create custom landing pages to convert campaigns into customers. It’s simple and easy to use, even if you have an existing webpage.
Number 9, ActiveCampaign, is another CRM. Mark uses it as an email list, but also as a mode to transfer leads. Overall, it’s a complex and elaborate marketing tool for email.
Number 10, Canva is a tool to make graphics. Alessandra likes to use it for social media. You do not need to hire a graphic designer when you have Canva at your fingertips. It’s easy to use and doesn’t break the bank.
Number 11, Missinglettr helps you reuse social media or blog content. It will automatically turn your blog posts into social media campaigns.
Number 12, BoxBrownie is a professional high-quality virtual staging service.
Number 13, Matterport, is a powerful all-in-one 3D data platform that lets you turn a space into an accurate and immersive digital twin.
Number 14, Have multiple tours in one day? Speedy Route will show you the quickest, most efficient way to take that trip.
Number 15, MileIQ tracks your miles for tax write-offs. It may cost $5.99 a month, but Mark wrote off $8,000 on his taxes with its help.
Number 16, Waze lets you know how and where to avoid accidents and traffic.
Number 17, MoviePass (LOL)
Let’s take a look at a few highlights of this episode:
[01:55] Do not use an Excel spreadsheet to track your customer interactions. It’s okay to start with the spreadsheet; however, it is going to get hairy very quickly once you start generating more leads and clients.
[03:20] Find a service that will qualify a lead as a lead. The service will take out the pressure of finding out if each lead truly is looking to buy or sell a home.
[05:20] Video email tools will increase trust in your relationships with clients. Video is powerful and allows you to make a personal connection with your audience. Plus, many tools allow for custom branding. People used to talk on the phone a lot more; now, video can be used to build trust.
[09:15] Are you looking to add a page to your website? It should be happening a lot! If you’re not creating pages, then you are missing marketing opportunities. Landingi is a tool that both Mark and Alessandra use.
[16:50] Keeping track of your trips between houses for tax purposes can definitely be a pain. MileIQ is an app that gives you accurate mileage reports. You can swipe to record business drives and swipe to record personal trips.
[18:45] Find a reliable support system. If you do not have a support system in a significant other, find someone you can be supported by.
Links Mentioned:
Kunversion: https://kunversion.info/
kvCORE: https://kvcore.com
Zoho: https://www.zoho.com/
Agentology: http://www.agentology.com/
Wordpress: https://wordpress.com/
Calendly: https://calendly.com/
BombBomb: https://bombbomb.com/
Zillow Premier Agent:
Previous Episode
3: Remarkable Ups and Downs of Being an Agent and How to Stay Strong Through It All
Hosts: Mark & Alessandra Colaci
In this episode Mark and Alessandra discuss being a real estate agent and how that can be challenging. They talk about some of the ups and downs they have experienced, as pros and cons, and learn ways to ever come them.
[00:01:40] - Dealing with clients that ghost you
[00:02:56] - Understand both perspectives: the good and the bad of real estate [00:04:36] - The investment: financially, temporally and emotionally
[00:12:22] - The importance of having a support system
[00:13:11] - Stay positive, find what helps you de-stress
Quotes from the Episode
“It’s super important to to be helping your clients and educate them on the need for you being their buyers agent.” [00:08:23]
“Build a relationship with them, any chance possible.” [00:09:49]
“Continue to persist, remember this is persistence not perfection. The little consistent
actions over time are gonna produce big results for you.” [00:13:34]
Links:
Lead Agent Academy - https://leadagentempire.com/blog/
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Next Episode
5: 10 Innovative Marketing Strategies to Quickly Sell a Listing
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Landingi
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