How to launch your ugly MVP in high-velocity markets | Kevin Wang, CPO (Braze)

02/04/25 • 40 min

Today, we’re talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels.

In this episode, Kevin talks about:

How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
Why you should build durable teams, over agile org structures, to drive long-term success
And, a process to partner with early adopters to get the best market insights for your product

Links

LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/

Chapters

00:00 Intro
00:56 Kevin Wang’s Career at Braze
03:11 Understanding Selling to Marketers in SaaS
03:37 Braze's Customer Engagement Platform
08:03 The Evolution of Marketing Teams’ Product Needs
13:25 Braze's Future-Forward Product Vision and Strategy
37:04 The Role of Durable Teams in Startups
39:07 AI and the Future of Customer Engagement
44:12 Outro

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What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

In this episode, Kevin talks about:

How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
Why you should build durable teams, over agile org structures, to drive long-term success
And, a process to partner with early adopters to get the best market insights for your product

Links

LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/

Chapters

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Previous Episode

How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)

Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.

In this episode, Adam talks about:

How he built 3 startups to over $1m ARR
His process that’s allowed him to reliably reach Product Market Fit again and again
And the critical mistakes founders always make...and how you can avoid them

Links

LinkedIn: https://www.linkedin.com/in/adamschoenfeld/

Chapters

00:00 Intro
01:19 Adam Schoenfeld's Journey to Keyplay
01:59 How to Build A Startup
02:33 Building a Product Audience and Discovering Problems
02:50 From PeerSignal to Keyplay
03:17 Monetizing the Discovery Process
04:05 Finding Product Market Fit
07:11 The Role of Design Partners
13:36 Early Product Traction and Validation
17:49 Challenges in Scaling
19:12 Challenges of Founding a SaaS Company
21:34 Adapting Sales Processes and Proving Value
23:29 Understanding Market Changes and Effective Marketing
28:59 Lessons from Past Ventures and Scaling Challenges
34:19 Insights on Product Market Fit and Distribution
36:57 Navigating Acquisitions and Future Outlook

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Adam Schoenfeld.

Next Episode

(Ethically) cheat your way to $25M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom)

Today, we’re talking with Mikal Lewis, a Digital Product Executive at Whole Foods who drove hundreds of millions of dollars in revenue over the course of his career.

In this episode, Mikal talks about:

Why you should absolutely (ethically) cheat to get outsized results for your product
His framework that drove a quarter of a billion dollars in additional revenue for Nordstrom’s online store
How to use four types of luck to optimize for opportunity
And, how to build a quiet portfolio so that you can choose your own career moves

Links

LinkedIn: https://www.linkedin.com/in/mikalfm/
How Google Works by Eric Schmidt and Jonathan Rosenberg: https://www.amazon.com/How-Google-Works-Eric-Schmidt/dp/1455582328
The Law of Shitty Clickthroughs by Andrew Chen: https://andrewchen.com/the-law-of-shitty-clickthroughs/
Pretentiousness: Why it Matters by Dan Fox: https://www.amazon.com/Pretentiousness-Why-Matters-Dan-Fox/dp/156689428X

Chapters

00:00 Intro
01:02 Learning Product from Windows to Whole Foods
03:53 The Four Types of Luck by Eric Schmidt
07:30 Applying Type Four Luck to Product
16:53 Breaking into Product Management at Microsoft
22:58 Transforming Nordstrom's Digital Product Experience
34:23 Professional vs. Non-Professional Product Management
37:06 Outro

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.