Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.2)

04/22/25 • 30 min

Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.

In part two of this episode, Aleks talks about:

How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
And how you can cultivate strong partnerships between R&D and GTM to drive similar success

Links

LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/
Navan: https://navan.com/

Resources

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

Chapters

00:00 Intro
00:47 Understanding User Personas
02:09 Launching Typeform for Growth
05:05 Product Development Lifecycle
07:49 Usability Testing and User Feedback
13:34 Competitive Analysis and Market Positioning
19:34 Go-to-Market Strategy
26:28 Company Ceremonies and Collaboration
31:04 Outro

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What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aleks Bass.

Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.

In part two of this episode, Aleks talks about:

How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
And how you can cultivate strong partnerships between R&D and GTM to drive similar success

Links

LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/
Navan: https://navan.com/

Resources

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

Chapters

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aleks Bass.

Previous Episode

Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.1)

Today, we’re talking with Aleks Bass, CPO at Typeform.

In part one of this two-part episode, Aleks talks about:

The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
How to break the rules of user research for even faster results

Links

LinkedIn: https://www.linkedin.com/in/aleksbass/

Resources

How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q

Chapters

00:00 Intro
00:54 Aleks Bass’ Unique Career Path
02:07 Challenges at Typeform
06:49 Research-Driven Product Development
11:35 Understanding Customer Needs
33:07 Feature Constellations and Their Impact
40:05 Outro

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aleks Bass.