
#78 - Upskilling and reskilling for growth: Marta Forero Sepúlveda, UBITS
02/15/22 • 42 min
There's a famous anecdote in which a CFO asks the CEO: "What happens if we invest in developing our people and they leave us?" To that, the CEO responds: "What happens if we don't and they stay?"
Upskilling teams is vital for businesses to evolve and UBITS has made that decision a no-brainer for Latin American companies. The woman behind it is co-founder and COO Marta Helena Forero Sepúlveda. She sustains that with her constant purpose of "designing and building extraordinary online courses, getting results, solving problems, beating the competition, and growing the business."
And they're on their way to growth: Martha and her team just closed a sweet series B round led by Riverwood Capital to invest in more learning experiences and continue expanding to new markets – not only in Latin America, but also in Europe.
Building something new? Apply for the Latitud Fellowship at apply.latitud.com
Building good sh*t in Latin America?
- Learn about how Latitud can help you at latitud.com
- Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
- Sign up for our weekly newsletter for founder insights and some tough love
- And follow us on Linkedin / Instagram / Spotify to stay in the loop
There's a famous anecdote in which a CFO asks the CEO: "What happens if we invest in developing our people and they leave us?" To that, the CEO responds: "What happens if we don't and they stay?"
Upskilling teams is vital for businesses to evolve and UBITS has made that decision a no-brainer for Latin American companies. The woman behind it is co-founder and COO Marta Helena Forero Sepúlveda. She sustains that with her constant purpose of "designing and building extraordinary online courses, getting results, solving problems, beating the competition, and growing the business."
And they're on their way to growth: Martha and her team just closed a sweet series B round led by Riverwood Capital to invest in more learning experiences and continue expanding to new markets – not only in Latin America, but also in Europe.
Building something new? Apply for the Latitud Fellowship at apply.latitud.com
Building good sh*t in Latin America?
- Learn about how Latitud can help you at latitud.com
- Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
- Sign up for our weekly newsletter for founder insights and some tough love
- And follow us on Linkedin / Instagram / Spotify to stay in the loop
Previous Episode

#77 - Altitud | Radically challenging the status quo: Rafael Stark, Stark Bank
Rafael Stark is an engineer with problem-solving in his blood. He started his own Product Studio called Hummingbird and came across a client wanting to automate refunds, and that's where he realized there was a market-wide opportunity to simplify several payment processes at scale.
Stark Bank was born to modernize the financial infrastructure in Brazil through the power of integrations. They were a part of YC's 2020 batch, and are now helping companies such as Loft, Quinto Andar and Buser make operations smoother than ever.
Today's episode will discuss:
- Problem-solving in fintech
- Innovation in traditional spaces
- The impacts of open banking in Brazil
Building something new? Apply for the Latitud Fellowship at apply.latitud.com
Building good sh*t in Latin America?
- Learn about how Latitud can help you at latitud.com
- Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
- Sign up for our weekly newsletter for founder insights and some tough love
- And follow us on Linkedin / Instagram / Spotify to stay in the loop
Next Episode

#79 - Altitud | Bridging the technical skill gap: Fabio Muniz, Awari
Fabio Muniz is a product designer turned founder and CEO. He worked with clients such as Google and Viacom before transitioning to VC-backed startups until he found out we wanted to build his own.
Awari came to be when Fabio realized that there were many career opportunities in tech and not enough qualified professionals.
Awari's goal is to help Brazilian talent learn technical skills through a wide curriculum of courses, a strong community of like-minded individuals, and a mentorship program supported by thought leaders from some of the strongest companies in the world.
In today's episode, Fabio tells us about:
- The most important early-stage lesson he learned
- How edtechs contribute to social mobility in Brazil and LatAm
- His vision for Awari and how it'll build new mental models
Building something new? Apply for the Latitud Fellowship at apply.latitud.com
Building good sh*t in Latin America?
- Learn about how Latitud can help you at latitud.com
- Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
- Sign up for our weekly newsletter for founder insights and some tough love
- And follow us on Linkedin / Instagram / Spotify to stay in the loop
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