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Ladies Who Launch

Ladies Who Launch

Alyssa Berry and Dakota Kidby

Hosted by entrepreneurs Alyssa Berry and Dakota Kidby, Ladies Who Launch is a podcast for women marketers, by women marketers. We’re here to inspire, empower, and elevate—diving into the bold ideas, breakthrough strategies, and unstoppable successes that fuel impactful campaigns.
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Top 10 Ladies Who Launch Episodes

Goodpods has curated a list of the 10 best Ladies Who Launch episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ladies Who Launch for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ladies Who Launch episode by adding your comments to the episode page.

Ever wondered what it takes to turn a new client into a long-term relationship? In this episode, Alyssa and Dakota dive into crafting a successful onboarding process to execute clear deliverables on a structured timeline. From brainstorming creative concepts to executing multi-channel campaigns, we cover it all.

Episode highlights:

Creating a proper client onboarding process, transparency and communicating deliverables and timelines will lead to long-term client relationships.

Here are items to provide to ensure a strong client onboarding experience:

  1. Preparation and Welcome:
    • Send a personalized welcome email, introducing the main points of contact and outlining next steps.
    • Share a welcome packet or client guide that includes your services, communication protocols, and project timeline.
  2. Kickoff Meeting:
    • Hold an initial meeting to discuss the client’s goals, expectations, and any pain points.
    • Review the project scope, deliverables, timelines, and any relevant documentation.
  3. Setting Expectations:
    • Clearly define roles and responsibilities on both sides.
    • Establish preferred communication channels and frequency of updates.
  4. Gathering Information and Documentation:
    • Collect any necessary files, branding guidelines, login credentials, or project-specific data.
    • Use a checklist to ensure you have everything you need to start effectively.
  5. Project Plan and Milestones:
    • Develop a clear project roadmap with key milestones and deadlines.
    • Share the plan with the client to make sure everyone is aligned.
  6. Training and Support (if needed):
    • Provide training on how to use client portals, collaboration tools, or project management systems.
    • Offer resources and guides to make the process smoother.
  7. Ongoing Communication and Follow-Up:
    • Maintain regular check-ins to update on progress and address any concerns.
    • Gather feedback to continuously improve the experience and build trust.

Takeaways

  • Work with clients that align with your values
  • Be transparent about mistakes and any issues around timelines or budgets
  • Ensure all stakeholders are involved in the kick-off session
  • Celebrate your wins

If you enjoyed this episode of Ladies Who Launch, please be sure to take a screenshot and share it on social media and tag us @ladieswholaunchpod OR, link us to a friend or colleague by sharing the episode. Also, please give us a review and a five-star rating if you love what we’re putting down!

Ladies Who Launch is a podcast for marketers by marketers.

[email protected]
Instagram: @ladieswholaunchpod

Your hosts:

Dakota Kidby owns Social Centric, a digital marketing agency based in Calgary, Alberta, Canada.
Instagram: @socialcentricinc

Alyssa Berry owns Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta, Canada.
Instagram: @aly_b_yyc

Resources and links:

Get in the queue for our new newsletter, dropping April 2025: https://gmail.us18.list-manage.com/subscribe?u=7ae9fd1fd06734635586825ce&id=4fcdb235ba

Stay tuned to our Instagram for updates on episode drops, merch, newsletter drops, events and more: https://www.instagram.com/ladieswholaunchpod/

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Transcript:

Dakota Kidby: [00:00:08] Hey, hey, welcome to Ladies Who Launch, the podcast where we cut through the noise, ditch the fluff and get real about all things marketing.

Alyssa Berry: [00:00:16] That's right, we are your host, Dakota and Alyssa, two entrepreneurs from Calgary who are here to serve up equal parts solid advice, industry banter, and a whole lot of unfiltered opinions.

Dakota Kidby: [00:00:27] So grab your coffee, buckle up, and get ready for a podcast that's equal parts fun and real talk. Whether you're in the biz or just curious about what goes down behind the scenes of marketing, we've got you covered.

Alyssa Berry: [00:00:38] Let's get to it. Welcome to Ladies Who Launch.

Dakota Kidby: [00:00:46] Welcome back to another episode of the Ladies Who Launch. We are coming at you from a very cold Calgary, Alberta. Yes, that's right friends, it is March 29th and it snowed a lot. S...

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Ladies Who Launch - 100 Episodes of LWL. A look back and a look forward
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02/14/24 • 31 min

Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests.

It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well...passion.

Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic.

Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

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Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together!

1. Reintroduction to Your Co-Hosts

  • Meet the ladies who launch and how we got here!

2. Breaking the Mold: Why Goals Are Out

  • The pitfalls of traditional goal setting
  • Personal anecdotes from Alyssa and Dakota about goal-setting challenges
  • Shifting the focus from goals to growth

3. Embracing Strengths: The New Success Mantra

  • Why nourishing what you're already good at is key
  • Expert insights on leveraging personal strengths for success
  • Real-life success stories from our community

4. Ladies Who Launch: Our Vision for 2024

  • Exciting new initiatives and projects
  • Upcoming events and workshops you won't want to miss!
  • How we're evolving to serve our community better

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

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Ladies Who Launch - Taking Time to  Rest - See You Soon!
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11/08/23 • 5 min

Aly B and DK are BURNT OUT! We're taking a two week break and we'll be back on Dec 6th.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

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Ladies Who Launch - 63 - Killing it (or not) in quarter four
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08/17/22 • 25 min

Join Alyssa and Dakota as we talk $h%T the year, what's coming, the bat-shit-crazy that everyone seems to be experiencing and also, try to get positive about Q4.

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

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On today's episode Alyssa and Dakota rage about the current state of North America and the USA in particular w the overturn of Roe v. Wade.

If you are someone who needs support, we are ALWAYS here to talk. DM us @ladieswholaunchpod on Instagram or email us [email protected]

Some support + more to come:

  • Delete any tracking apps and move to paper, ladies - ya never know!
  • Follow @abortionfunds, @plannedparenthood on IG for resources and tips - try to follow rather than Google for your safety.
  • If you are Canadian or a woman of privilege or, in a state that is pro-choice, consider supporting via acomodation, rides, info etc.
  • And donate to organizations such as Planned Parenthood.
  • AND VOTE AND KNOW WHO YOU ARE VOTING FOR.

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

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Join Dakota for a solo show as she speaks to one of the OG's of Calgary's marketing, PR and coaching scenes. Mandy is the creator of the former Branded Magazine, It's Date Night (which now spans Canada) and most recently, the Ace Collective, which is a community where heart-driven entrepreneurs get the systems, strategies and support to build and grow a thriving, profitable business without burning out.

Dakota and Mandy get vulnerable and cover topics like:

  • Closing and reopening businesses.
  • Taking new business ideas to inception while looking after your mental health.
  • Supporting other entrepreneurs.
  • And so much more.

Learn more about the Ace Collective and Mandy:

Additional items mentioned on today's cast:

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

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Content, content, content that is what we hear all the time but so much content is tired and intended for long-form consumption. Copy is short, interesting and often catchy and intended to convert to a sale.

In this week's episode, Bridget Brown from Copy That Copy and Marketing joins Alyssa to discuss all things marketing and why social media shouldn't be your main marketing focus if you're a B2B business.

Bridget Brown is the founder of Create That Copy and Marketing. She is on a mission to help small business owners increase their leads by 50% and break free from the tyranny of social media. She is also a former TV reporter, with experience in some of Canada's most demanding newsrooms.

Book recommendation

The Deficit Myth by Stephanie Kelton

Sign up for Bridget's weekly column that offers one practical, actionable tip for small business marketing every Sunday.
Sign up: www.createthatcopy.com/whole-team-habits

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

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Ladies Who Launch - 06 - Relationship Sh*t Shows
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06/10/20 • 49 min

"Relationships (of all kinds) can be sh*t shows on the best of days. But how do they (and we) function when there are other factors involved outside of the regular messiness that is life? Dive in with Alyssa and Dakota as they discuss relationship fails, trials and tribulations and current events on this weeks' episode, Relationship Sh*t Shows"

-

Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

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Society in the digital space is becoming more and more broken but you can still show up authentically and fill gaps that people need to thrive. In this episode of Ladies Who Launch, the first back in 8 months, Alyssa and Dakota candidly discuss where they’ve been and what’s coming down the pipeline for 2025 while diving into the depths of trolling, bad behaviour online, adding to the noise and what being yourself, scrappy or not will do for your brand if you show up as YOU and you only.

Episode highlights:

Taking the reins on your brand image, using social media for good, success mindset, brand, mental health, opinions on bad marketing, leadership and relationships.

Takeaways:

  • Social media can easily become a place for fear, half-truths and a place for hate but there is still a massive opportunity to outshine the b*llshit and add value.
  • If you don’t control your narrative, someone else will.
  • Don’t go online without a plan.
  • Your brand is everything, so make it real.

If you enjoyed this episode of Ladies Who Launch, please be sure to take a screenshot and share it on social media and tag us @ladieswholaunchpod OR, link us to a friend or colleague by sharing the episode. Also please make sure to give us a review and a five-star rating if you’re loving what we’re putting down!

Resources and links:

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Transcript:

Dakota Kidby: [00:00:02] Hey, hey, welcome to Ladies Who Launch, the podcast where we cut through the noise, ditch the fluff and get real about all things marketing.

Alyssa Berry: [00:00:11] That's right, we are your hosts, Dakota and Alyssa, two entrepreneurs from Calgary who are here to serve up equal parts solid advice, industry banter, and a whole lot of unfiltered opinions.

Dakota Kidby: [00:00:21] So grab your coffee, buckle up, and get ready for a podcast that's equal parts fun and real talk. Whether you're in the biz or just curious about what goes down behind the scenes of marketing, we've got you covered.

Alyssa Berry: [00:00:33] Let's get to it. Welcome to Ladies Who Launch.

Dakota Kidby: [00:00:40] We're back.

Alyssa Berry: [00:00:42] Look who's back. Back again.

Dakota Kidby: [00:00:45] The ladies are back. Tell a friend.

Alyssa Berry: [00:00:49] Oh, my God, it's only been, what? Eight months. Here we are.

Dakota Kidby: [00:00:54] We're back after an eight month hiatus. Welcome back to season five of Ladies Who launch.

Alyssa Berry: [00:01:01] The eight month hiatus that was supposed to be like two. But Dakota and I are always on our own schedule, as many of our listeners know, so we are happy to be back,

Dakota Kidby: [00:01:12] Happy to finally be back with you guys. And we have a brand new setup. We are now using new software, we have new tech, new equipment. We're going to be on YouTube. So we really look forward to taking Ladies Who Launch to the next level this year.

Alyssa Berry: [00:01:28] Yes, and we did a rebrand too. So if you've been on our Instagram recently, you'll see we have a whole new logo brand we're coming out with. We're going to have new newsletter, new community events. We're back at it hardcore because we missed our community. And we know you guys missed us too. So.

Dakota Kidby: [00:01:46] Yeah, we got a lot of feedback from you guys over our hiatus that people were unimpressed that we were not recording. So we really appreciate your guys's support and we are very excited for season five of Ladies Who Launch.

Alyssa Berry: [00:02:01] It's crazy it's season five, to be honest.

Dakota Kidby: [00:02:03] I know. Yeah, so we started this, for those of you who are new to the podcast, Alyssa and myself started this podcast over Covid in 2020 as sort of an outlet to be able to get together as friends and be opinionated about all the things that we like to be opinionated about. And 90% of the time that is marketing, because we are both marketing professionals. I want to say 10% of the time it's everything else from period poverty to politics to what's going on in the world, to stuff that's going on in our city and so on and so forth. So.

Alyssa Berry: [00:02:40] And we will just pick up right where w...

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FAQ

How many episodes does Ladies Who Launch have?

Ladies Who Launch currently has 114 episodes available.

What topics does Ladies Who Launch cover?

The podcast is about Society & Culture, Marketing, Canada, Entrepreneurship, Women, Feminism, Public Relations, Podcasts, Entrepreneurs, Relationships and Business.

What is the most popular episode on Ladies Who Launch?

The episode title '106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce' is the most popular.

What is the average episode length on Ladies Who Launch?

The average episode length on Ladies Who Launch is 35 minutes.

How often are episodes of Ladies Who Launch released?

Episodes of Ladies Who Launch are typically released every 14 days.

When was the first episode of Ladies Who Launch?

The first episode of Ladies Who Launch was released on Apr 1, 2020.

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