Ep 51 | Ask the Expert: Joselyn Martinez, Bookkeeper

A skilled bookkeeper not only inputs your transactions, but can help you cut costs, improve cash flow, and unlock opportunities for growth.

A bookkeeper with experience in your industry will know the regulations and standards that need to be followed and will actually be able to save you money at tax time. Your tax accountant will charge you a lot of money to fix inaccurate books – often more than it would cost to hire a part-time bookkeeper!

Bookkeeper Joselyn Martinez is a self-proclaimed numbers nerd. Four years ago, she started her own company, Balance Financial Solutions, which is dedicated to supporting small businesses and helping them build financial success. She has expertise in private and public accounting and managed an acquisition that converted a private company to a public company. She earned her Masters of Accounting with the distinction of Summa Cum Laude and is an Adjunct Instructor for her alma mater. Her passion led her to open her own business so that she can help small businesses achieve their dreams.

As Joselyn points out, an ongoing relationship with a talented bookkeeper is invaluable. Once you’ve worked with your bookkeeper for a while, they’ll understand your business and be able to pinpoint money leaks and unnecessary expenses!

“I wanted to help small business owners. I wanted to make a difference. I wanted to help them understand their books.”

In this episode, we will cover:

• What sets bookkeepers apart from accountants and DIY financials – and why they’re a great investment (02:35)
• Joselyn’s best financial tips for lactation coaching practices – including how to handle multiple streams of income (07:19)
• What skills does a bookkeeper bring to your business (11:02)
• Is hiring a bookkeeper worth it? (13:25)
• How bookkeepers can help you save money at tax time and year-round (15:35)

Links and Resources

• Connect with Joselyn Martinez: https://www.balancefinancial.solutions https://www.facebook.com/balancefinancialconsulting
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. You can email us questions and comments at [email protected].

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music

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