The Barbie Tapes: Battle of the Bulge

07/13/23 • 32 min

2 Listeners

For Barbie, the cultural upheaval of the 60s and 70s incites one identity crisis after another as Mattel tries to keep up with the times. On top of that, she has a new boyfriend to deal with. Ken's creation is a big hit for Barbie fans, but he’s facing a few growing pains of his own. In this episode, we investigate Ken's origin story, delve into the inner workings of Mattel, and hear how Barbie's inventor, Ruth Handler, was ousted from her own company.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

Previous Episode

The Barbie Tapes: A Toy is Born

When Barbie arrives on the toy scene in 1959, her celebrity is instantaneous, and not just because of her controversial appearance. Worldwide, Barbie is still the best-selling doll of all time. But Barbie has always been more than just a doll - she's a cultural touchstone. From prototype to prestige, this episode kicks off the origin story of Barbie as told by her creators in their own words.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

Next Episode

The Barbie Tapes: When Girls--and Barbie--Could Do Anything

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.