Knucklehead Podcast
Knucklehead Media Group
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Top 10 Knucklehead Podcast Episodes
Goodpods has curated a list of the 10 best Knucklehead Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Knucklehead Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Knucklehead Podcast episode by adding your comments to the episode page.
Fighter Pilot Clarity
Knucklehead Podcast
08/23/21 • 27 min
With air and space as his training ground, Wes knows what it means to pay attention and stay focused. While these military skills are synonymous in the business world, knowing how to focus your attention on what you need to be paying attention to is the key to achieving your business goals.
How to stay focused on achieving your goals:
- Start from the target and work backward
In today’s edition of the Knucklehead Podcast, our guest, Wes Woodhouse will discuss how skills learned in the military are applicable to almost every aspect of life. Furthermore, he will present one of the unique perspectives that lead businesses to success - the ability to focus your attention to where it is needed.
Wes Woodhouse is a husband, father, marathon runner, and fighter pilot. He pilots the F-15E Strike Eagle which is a multi-role fighter aircraft currently in the USAF inventory.
Knowing the skills he learned in the military are the perfect foundation for business, he founded Vector Mastermind to help build up the next generation of leaders, armed to take on the dynamic challenges of the 21st Century.
Enjoy!
In This Episode
1:12 - What motivates Wes to get up so early in the morning
2:21 - Backstory of Wes Woodhouse
6:54 - His journey to Michigan Technological University
8:20 - Wes' perspective on education
10:18 - How his skills as a pilot can be used in any area of life
12:33 - What led him to use his military skills in business
16:17 - How a scene from the movie Top Gun can be applied to business
24:04 - A few of the screw-ups he made in his mastermind group
Favorite Quotes
"When you wake up in the morning and you're sitting down and you're thinking about what you're going to do for the rest of the day, where do you need to put your attention today? What do you need to put your attention on today that's going to make you successful as you carry on towards your goals?" - Wes Woodhouse
"In the studying of people who are successful, I've found that invariably, they work hard. And many times working hard means you got to get up a little bit earlier than most of the people and hit it." - Wes Woodhouse
"The reality is, you can do almost anything without having to go to college. With the internet and the opportunity for entrepreneurial pursuits, I think giving them life experiences and giving them an understanding of, 'Yes, you can envision something and then build it and then make it happen', is going to be more valuable." - Wes Woodhouse
"The military does a great job of building up leaders who can be strategic thinkers but then can execute at a tactical level." - Wes Woodhouse
"If you put your attention in the right spot, you’re going to be thinking about the right things and you're going to be able to make the appropriate decision." - Wes Woodhouse
"Business is always moving. It never stops. Regardless COVID happens, that's just a giant roadblock. The business is still going and you still have to keep it afloat." - Wes Woodhouse
Engage with Wes Woodhouse
Reach out to Justin Szerletich to get in touch with Knucklehead Media Group
Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD for 20% Off
Grab your COVID 19 survivor T-shirt HERE
Connect with Knucklehead Media Group
- Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.
Click here to more episodes of the Knucklehead Podcast
1 Listener
E10 - Friendships and Kids
Knucklehead Podcast
02/04/18 • 12 min
Countless numbers of you have held onto an experience from the past that prevented you from moving forward. Here we talk about my first experience with the "Greek College System" and how that tore apart a friendship that I'd worked on for years. That experience hampered growth and contributed to my immaturity in relationships for years - TAKE IT FROM ME, just let it go. Coming next week, @AmericanGrip CEO Dan Barnhart...
How To Learn From Your Mistakes
Knucklehead Podcast
01/11/22 • 21 min
Mistakes happen all the time, they’re inevitable. They’ve always been part of being human, since time immemorial. Though mistakes are often seen as negative, they can actually be positive learning opportunities. We all make them. Whether they’re big or small, what matters is what we learn from them.
In today’s edition of the Knucklehead Podcast, our guest, Joseph O'Connor shares some of the knucklehead moments that he has learned from, why people are hesitant to take risks, and what role coaches play in helping individuals.
Joseph O’Connor is an internationally recognized author, trainer, executive coach and consultant. He is a leading author and trainer in coaching and Neuro Linguistic Programming (NLP) and Systemic thinking. Co-author with Andrea Lages, Joseph wrote the book Coaching the Brain: Practical Applications of Neuroscience to Coaching.
Enjoy!
In This Episode
2:33 - Joseph’s knucklehead moments that he has learned from
5:21 - How red flags can only be seen in hindsight
7:43 - Joseph's conclusion on the way he operates
10:57 - What makes humans averse to risk
13:29 - Why coaches are not advisors
17:37 - What inspired Joseph to incorporate neuroscience into his coaching
Favorite Quotes
00:01 - "I think it took me time to learn that in order to have a successful enterprise, it's a long haul. It's a much longer haul than I thought it would be and that I wanted it to be. And therefore, I think I called time on it ‘too soon’ in the sense that I didn't give it a chance." - Joseph O'Connor
4:50 - "We all make mistakes. I think that the trick is not to make the same one twice." - Joseph O'Connor
8:14 - "In the way that I operate, I was a bit like a cook that when you cook the meal, not interested in eating it. So I put a lot of thought into these projects and once they came, I'm going to the next one without seeing through the one that I started. This left me with half-realized dreams, half-realized ideas, and companies that could have been something." - Joseph O'Connor
11:33 - "Human beings are very risk-averse. We hate losing more than we like winning. So we tend to drop out rather than go for it." - Joseph O'Connor
13:29 - "A coach is not an advisor. They're there to help the person make their own decision and to provide a time for reflection. God knows these days, you don't have much time to reflect on your own thinking." - Joseph O'Connor
20:30 - "I think I've made more mistakes by saying yes to things than by saying no. With just so much going on, the skill of being able to be really clear about your priorities and being able to say no to something even though it may be attractive is really great and it keeps focus and keeps you out of trouble." - Joseph O'Connor
Engage with Joseph O’Connor
Grab your COVID 19 survivor T-shirt HERE
Reach out to Justin Szerletich to get in touch with Knucklehead Media Group
Connect with Knucklehead Media Group
• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We beli...
Confessions Of A Native Son With "Iron" Mike Steadman
Knucklehead Podcast
01/25/21 • 34 min
Realizing the broken system in how the society operates in terms of education, race, and business opportunities, “Iron” Mike has designed an ecosystem of boxing and entrepreneurship as a way to uplift young men and women of color in Newark. His goal of creating champions both inside and outside of the ring not just built an opportunity to generate income with the brand through their corporate wellness offerings but also provided entrepreneurial education to inner-city youth and young adults across the country.
Today’s edition of the Knucklehead Podcast, Stephen will have a transparent conversation with today’s guest, “IRON” Mike Steadman. Seeing the gap between boxing and the opportunities that come with it, Mike will share his process about how he uses boxing to make a positive impact and uplift the lives of the people in poor communities.
“IRON” Mike Steadman is the CEO and Founder of IRONBOUND Boxing and oversees all aspects of their corporate and community activities. Mike is a three-time National Collegiate Boxing Champion from the United States Naval Academy and was a Marine Corps Infantry Officer, with deployments to Afghanistan and Japan/Philippines.
IRONBOUND Boxing is a health and wellness company in the NYC Metro Area. They connect companies, organizations, and communities with on-site boxing instructors. Their goal is to use the transformative powers of boxing to create champions both inside and outside of the ring. As an organization, they’re committed to providing free amateur boxing training, entrepreneurial education, and employment opportunities to inner-city youth & young adults.
Enjoy!
In This Episode
3:20 - Backstory of “IRON” Mike Steadman
6:51 - Some of the mistakes he made during the early phase of corporate boxing
9:21 - Why Mike felt that boxing was the way to connect with his audience
12:23 - His opinion on why we tend to hear about what makes us different rather than what we share in common
16:40 - The beauty of boxing gym in the inner city
18:36 - The difference between somebody who wins and someone who always wins
22:42 - Instances where problems cannot be solved because they originated from the system itself
28:30 - One of the core values of Ironbound Boxing
31:30 - Mike's biggest screw up
Favorite Quotes
"I wasted so much time, energy on the negative self-talk telling myself I'm not a systems guy and all this kind of stuff. And then finally just having a peer group that supports you, and then you're like, man I could have been doing this all along." - Mike
"Our goal is not to create champions just in the ring, we want to carry them out of the ring as well." - Mike
"One of the mistakes I made early on with corporate boxing was I didn't validate the business model. A lot of times we try to force stuff on the marketplace. But before we commit to it and build a business around it, can you validate that someone is willing to pay you for that product or service before you launch. I didn't do that with corporate boxing." - Mike
"I found that boxing was my community. I go into a boxing gym, there's a bunch of people that look like me. We have this amazing sport that's touching youth in the poorest of poor communities all across the country." - Mike
"Boxing is a grimy, gritty sport in the hood. But we can be entrepreneurs, we can go to college, and we can do whatever we want." - Mike
"On the other side of that pain and struggle is typically something significantly, more valuable than you trying to avoid whatever pain or struggle you were going through before." - Stephen
"I love how you kind of systematized how boxing leads to a more robust or versatile context, switching opportunities for folks who come from relatively low income areas. And I admire that you're doing that for kids and you recognize it as an opportunity to actually instill entrepreneurial values or individual responsibility by teaching them something like boxing because it's gritty." - Stephen
"I think a lot of times, we're trying to force this stuff, the tutoring program and all this stuff. But at the end of the day, kids are human beings too. They're trying to survive and thrive. Box and teach them how to defend themselves, protect themselves, survivors thrive." - Mike
"Boxing is part of my core and it just allows me to be innovative." - Mike
"Solving the problem isn't necessarily oriented through the lens of race in my opinion. It's the approach of looking at people as they’re people and recognizing the environment. Meet people where they're at." - Stephen
"It's the rehabilitation process of helping somebody escape that mindset and getting into this individual responsibility mindset. That's the problem that we're trying to solve." - Stephen
"One thing we've got to realize too is I think a lot of times you can't solve p...
Investment Opportunities Are Everywhere
Knucklehead Podcast
10/26/21 • 26 min
Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content.
In today’s edition of the Knucklehead Podcast, our guest, Kevin Maney, will discuss his transformation from a top-rated journalist to a sought-after business consultant.
He will also share some of the biggest mistakes he made in business that cost him the luxury lifestyle of sailing in the Bahamas. On top of that, he will discuss category design and its importance on business.
Kevin's strategy for building a successful company:
- Find a new market category and own it over time.
Kevin Maneyis a bestselling author and award-winning columnist. He has been writing about technology for 30 years, has interviewed most of the tech pioneers you can name, and brings broad and deep context to Category Design conversations. He is co-author of the book Play Bigger and has been an A-list writer and thinker about technology for 25 years.
Enjoy!
In This Episode
1:37 - A quick glance at New York's current state
3:23 - Backstory of Kevin Maney
8:07 - His turning point in the development of an innovative business model
13:36 - His 'aha' moment that led him to shift from traditional media to digital
16:22 - The danger of identifying a great category and showing it to the world
21:08 - The biggest business mistake Kevin has ever made
Favorite Quote
"I was at a high-level technology conference, very exclusive kind of thing back in around 2000 or so. And one technology CEO took me aside and said, ‘I want to introduce you to this guy, Larry Page. And he started this company called Google. It's going to be a search engine'. And I was like, 'We have Alta Vista, what do we want at some other search engine for?' And not having any recognition that maybe I would approach this guy and say, 'can I put a little money in your company?’ And we wouldn't be sitting here today. I'd be out of my yacht out of the Bahamas." - Kevin Maney
"In digital markets, it really is a winner takes all business in most categories. There's no friction to everyone using what is the perceived best in any particular category." - Kevin Maney
"One of the great dangers is identifying a category and defining it really well, but you don't have the size or the resources to pull that thing off. You've just done somebody else an enormous favor and somebody else has got to come in and own that thing." - Kevin Maney
Engage with Kevin Maney
Knucklehead Podcast is brought to you byManscaped- Use the Promo Code: KNUCKLEHEAD for 20% Off
Grab your COVID 19 survivor T-shirt HERE
Reach out to Justin Szerletich to get in touch with Knucklehead Media Group
Connect with Knucklehead Media Group
• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.
Click here for more episodes of the Knucklehead P...
Carving Your Unique Future with Christopher Lochhead
Knucklehead Podcast
09/28/23 • 35 min
For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms?
In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher talks about how he created his own place in this world. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and an investor/advisor to over 50 venture-backed startups.
Also best known as a "godfather" of Category Design, Christopher shares how he developed his content distribution strategy, why today is the greatest time in the history of human beings to be a creator and an entrepreneur, and how success is about failing in the right direction.
Christopher is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, and former 3X public tech company CMO. He co-authored the first two books on the management discipline Category Design, Play Bigger, and Niche Down. He also co-creates mini-books on Category Design, Category Pirates, and the Category Pirates Series of Amazon books. Recently, he co-authored #1 bestsellers "The 22 Laws of Category Design" and "Snow Leopard: How Legendary Writers Create A Category Of One".
Enjoy!
In This Episode
01:30 - Christopher's strategy for delivering content.
05:10 - How Christopher developed his content distribution strategy.
11:17 - Knowledge workers versus creator capitalists.
15:22 - Christopher's newest category.
20:02 - One of the biggest fallacies in marketing.
22:14 - How Christopher's screw-ups led him to where he is today.
28:55 - What The 22 Laws of Category Design is all about.
33:22 - Christopher's final piece of advice.
Favorite Quotes
00:00 - "I'm in giant intergalactic failure in every dimension. I don't even have a GED. I got thrown out of school at 18. I found out at 21 that I have five different learning differences — dyslexia, dyscalculia, ADHD, and a couple of others. And so at 18 years old, with very few choices because nobody would hire me to do anything, I started a company." - Christopher Lochhead
06:07 - "We're living in a new native digital world. Nobody really knows how to pioneer this world. And so we think that what's there to do is to go and play." - Christopher Lochhead
12:23 - "As the availability of all of humanity's knowledge becomes accessible and closer and closer to free over time, people who get paid to apply existing knowledge are gonna become less and less." - Christopher Lochhead
23:06 - "There are people for whom there is a place in this world. And there are some of us for whom there is no place, and we do not fit. And so rather than find a place, I have to make my place." - Christopher Lochhead
24:07 - "For me, entrepreneurship was not a way up in the world as much as it was a way out of a life of struggle and poverty." - Christopher Lochhead
26:09 - "If you experiment and create and push and pull and fail, lose a ton of money and get laughed at and be incredibly shamed and embarrassed by things and et cetera, that's innovation. Success is about failing in the right direction." - Christopher Lochhead
31:38 - "If you view yourself as a person/company that is trying to catalyze a movement and bring people together and drive a conversation, magic happens." - Christopher Lochhead
33:25 - "This is the greatest time of technological innovation in the history of human beings. And it is the greatest time in the history of human beings to be a creator and an entrepreneur." - Christopher Lochhead
33:53 - "The future needs the entrepreneurs, the creators, the innovators, the pirates, and dreamers to do exponential things to create different futures. And there's never been a greater time to create different futures and category design your own new markets than right now." - Christopher Lochhead
Connect with Christopher Lochhead
Connect with Knucklehead Media Group
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Becoming Successful through Franchising
Knucklehead Podcast
08/02/22 • 30 min
For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization.
In today's edition of the Knucklehead Podcast, our guest, Jon Ostenson, talks about what inspired him to transition from the corporate to the business world, what led him to scale down his business, and how he guides people through the franchise process.
Jon Ostenson is the Founder and CEO of Franbridge Consulting, a premier source of non-food franchise opportunities for entrepreneurs and executives. Jon is a top 1% Franchise Consultant in the US and a frequent contributor to franchising across various outlets and publications. He is a multi-brand franchisee and has great operators leading these ventures along with his business partners. As a result, Jon can commit over 90% of his time to help others achieve their dreams of freedom and wealth generation through business ownership.
Enjoy!
In This Episode
02:32 - Backstory of Jon Ostenson
04:20 - What inspired Jon to become an entrepreneur
06:52 - What led Jon to scale down his business
12:59 - The difference between start-ups and franchises
18:17 - How seasoned entrepreneurs are entering the franchise business
20:58 - How Jon guides people through the franchise process
26:13 - What was life like after Jon scaled down his business
Favorite Quotes
05:50 - "It's a ton of responsibility when you're bringing team members on, and you are the one that makes the decisions." - Jon Ostenson
11:20 - "Looking back, I made a lot of mistakes in how I handled personnel at a difficult time. I think at times I'm very task-oriented, or it's more cogs in the wheel, how it's very on paper. But then you hear the personal stories on the back end, the worries and concerns that are keeping people up at night. I think I probably could have had a little more empathy early on. I tried to towards the end. Still proud of how we handled it, but there were different bumps along the way." - Jon Ostenson
13:43 - "The most attractive things about franchising are that you've got a proven business model and have the franchisor on the sideline like a coach. The better you do, the better they do. So you're in business for yourself and not by yourself." - Jon Ostenson
26:36 - "I love what I do because I see the fruits of my labor, helping others, and helping my clients get into business ownership. It's one of the most rewarding types of jobs I can imagine. We're creating jobs, and we're creating business owners." - Jon Ostenson
Connect with Jon Ostenson
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FranBridge Consulting
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• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.
Click here for more episodes of the Knucklehead Podcast
Data is the New Gold
Knucklehead Podcast
03/01/22 • 21 min
A lot goes into creating an effective database for your business. You need to have a plan and a goal in mind before you even start - what are you hoping to achieve with this data and how will it help your business grow. Without a clear goal, you'll find yourself wasting time and energy on something that doesn't produce results. Having a solid data analytic is essential for any business. Make sure you create yours with your goals in mind!
In today’s edition of the Knucklehead Podcast, our guest, Jack Tompkins talks about how data is becoming the next big thing in the corporate and entrepreneurial worlds, what Jack learned from failing to consider the end goal when creating a dashboard, and why having an end goal in mind when creating a data model is important.
Jack Tompkins is the Managing Partner and Founder of Pineapple Consulting Firm. He loves helping small businesses with data driven decisions from their custom dashboards.
Pineapple Consulting Firm is a data analytics company. They are excel experts and fractional analysts that help analyze and visualize data so small businesses can become data-driven.
Enjoy!
In This Episode
04:37 - How data is becoming the next big thing in the corporate and entrepreneurial worlds.
06:04 - What motivated Jack to start his own consulting business.
11:42 - Jack's experience about how data didn't serve its purpose.
13:30 - What Jack learned from failing to consider the end goal when creating a dashboard.
14:58 - What the process of creating a great dashboard looks like.
16:37 - Pineapple Consulting Firm: The story behind the name.
18:01 - Why having an end goal in mind when creating a data model is important
Favorite Quotes
12:03 - "We're like, all right, we're gonna do this. We're gonna build this dashboard. It's gonna be automated in this way. It's gonna be really efficient. It's gonna be all this good stuff. So, we go ahead. We build it. We do the whole thing. When we get to the end product, it's like oh crap, why do we do this? If It's not starting with the end goal in mind, it has a huge complication. So, we had to redo it three, four times and that happened. And it stinks because it's wasting everybody's time." - Jack Tompkins
04:50 - "Data is kind of becoming the big thing. In the corporate world, it has been the big thing and you can't make a decision without having five data points that support it. And in the small business world, even down to the solopreneur world, data is getting a lot more mainstream if you will." - Jack Tompkins
18:38 - "Figure out whatever the most important thing is - efficiency, revenue, or profit, and start with that. That's the end goal in mind. And then as you work backward from that, make sure it's easy to update and make sure you have a good process in place so the data can be updated." - Jack Tompkins
Engage with Jack Tompkins
Pineapple Consulting Firm Website
Grab your COVID 19 survivor T-shirt HERE
Reach out to Justin Szerletich to get in touch with Knucklehead Media Group
Connect with Knucklehead Media Group
• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.
Click here for more episodes of the Knucklehead Podcast
How to Empower Your Ideas
Knucklehead Podcast
12/28/21 • 41 min
The world of art is a place where anyone can be themselves. Some people are born with a creative spark in them, others need to learn how to be creative by practice. Regardless of the circumstances, creativity applies not just to art but also to business and life in general. Being able to create innovative ideas that are relevant to today can make you stand out, thrive, and survive.
In today’s edition of the Knucklehead Podcast, our guest, Maria Brito talks about the business side of creative arts. She will speak about the mistake she made at the beginning of her business and what she learned from it, the customs and traditions of the art industry, and why artistic talent should not be confused with creativity.
Her advice:
- Never underestimate the power of your ideas and what you have inside of you.
Maria Brito is the CEO at Maria Brito, LLC, an award-winning New York-based contemporary art advisor, author, and curator. She has a demonstrated history of more than a decade working in the fine arts industry developing more than one hundred private and corporate art collections.
In This Episode
3:08 - The foundation of Maria's works
6:30 - What attracted her to the world of creative arts
7:15 - The biggest mistake she made at the beginning of her art business and what she learned from it
17:12 - Why listening to your intuition can save you from failure
21:14 - The customs and traditions of the art industry
24:01 - How tech companies and social media have monopolized innovation and creativity
28:05 - Why artistic talent should not be confused with creativity
37:58 - What makes the bool ‘How Creativity Rules the World’ a great read for everyone
Favorite Quotes
"We are all in the business of life. And in the business of life, we're all going to find stumbling blocks and things like that. And we're going to make mistakes and we are going to screw up."- Maria Brito
"There is no creativity without failure."- Maria Brito
"What drew me to art is the idea of me being in a space with very creative people and fun people and doing things that actually meant something to me." - Maria Brito
"You have to listen to your intuition because it's always right. What is wrong is our interpretation. Humans tend to have a lot of filters and processes by which we analyze the signals outside the world. And we decide how we interpret those signals and what kind of value we want to assign to them." - Maria Brito
"We live right now in the era of the great resignation. People are fleeing jobs because they want to do their own things. And that is important because the business of America is business." - Maria Brito
"Creativity is your unique and special ability to come up with ideas of value that are original and that are relevant for today." - Maria Brito
"If we have people who are out in the world, creating new products, new services, and new ways of doing things, we will always have employment. We will always have a sound society also because we need to make sure that people are utilizing their minds in the best possible way." - Maria Brito
"If we would have a third of Americans really kind of focus on entrepreneurial activities or solving problem, instead of complaining about them, we will have a very different America." - Maria Brito
Engage with Maria Brito
How Creativity Rules the World by Maria Brito
Grab your COVID 19 survivor T-shirt HERE
Reach out to Justin Szerletich to get in touch with Knucklehead Media Group
Brand Conversations That Convert with Kate DiLeo
Knucklehead Podcast
11/14/23 • 23 min
Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience.
In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow.
Kate DiLeo is the Founder of The Brand Trifecta, an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. The Brand Trifecta is rooted in her firm belief that brand is the path of least resistance to revenue. Kate is also a #1 International bestselling author who teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.
Enjoy!
In This Episode
02:10 - Kate's story of how she accidentally became a brand strategist.
07:28 - The true meaning of a brand.
09:50 - What Kate learned in the early years of her career.
14:23 - The most common mistakes businesses make.
17:37 - How Kate thrived as a branding strategist.
19:01 - Kate's consulting, book, and tech product offerings.
Favorite Quotes
02:19 - "I don't think a lot of us, as entrepreneurs and leaders, have this perfectly straight line in our careers. We've had a lot of circumstantial, really interesting opportunities that lead us to where we are." - Kate DiLeo
05:51 - "Brand is the promise of who we say we are and the value we deliver. It's a language, and it's the power of language that ultimately leads to the path of least resistance to revenue."- Kate DiLeo
07:38 - "A brand is the first 15 seconds of any conversation, sales or marketing conversation. It's the homepage of your website, the first five seconds of an ad, the lead-in for your email, or what you say in the Zoom room. It's the first few things that somebody wants to know." - Kate DiLeo
10:26 - "The biggest downfall I used to make early on was that I would go write brand with marketing and marketing only. That is the dumbest thing ever because a brand is held by not only marketing but also the C-suite team or the founder and sales." - Kate DiLeo
11:01 - "A brand is the glue that holds sections of the organization together. It's the singular message that everybody is speaking in the organization — what we do, how we solve our customer's problems, and how we're different." - Kate DiLeo
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Connect with Knucklehead Media Group:
• Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.
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FAQ
How many episodes does Knucklehead Podcast have?
Knucklehead Podcast currently has 157 episodes available.
What topics does Knucklehead Podcast cover?
The podcast is about Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Knucklehead Podcast?
The episode title 'Fighter Pilot Clarity' is the most popular.
What is the average episode length on Knucklehead Podcast?
The average episode length on Knucklehead Podcast is 28 minutes.
How often are episodes of Knucklehead Podcast released?
Episodes of Knucklehead Podcast are typically released every 7 days, 2 hours.
When was the first episode of Knucklehead Podcast?
The first episode of Knucklehead Podcast was released on Jan 24, 2018.
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