Personal branding - what it is, why it matters and how to develop it.

"You too are a brand. Whether you know it or not. Whether you like it or not".
Mark eckō, founder and chief creative officer of marc eckō enterprises
In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career.
The main takeaways are:
- Personal branding is about optimising associations, feelings, and impressions. It is about building trust.
- Personal branding is NOT about creating a fictional character that we bring to work.
- Working on your personal brand can help you:
-->Unlock your superpower
--> Boost your confidence
--> Differentiate you from the competition
-->Develop effective communication
--> Develop thought leadership
There are 3 main steps in developing your personal brand:
1. Define your brand
2. Define your audience
3 Communicate your brand.
1. Define your brand:
WHO you are in the context of work: clearly define what you do and what benefits you bring to whom. WHY you do what you do, WHAT you want to achieve career-wise, and HOW you are going to get there. Your VALUES and how they align with the values of the company you work for or planning to work for.
REASONS to believe: list them, not to share them but for YOU to acknowledge and remember.
2. Define your audience:
->WHO do you want to target?
->WHAT are their needs?
->HOW you can fulfill these needs?
3. COMMUNICATE YOUR BRAND
Communicating your personal brand is about finding venues, online and not, where to demonstrate your thought leadership. In a way that works for YOU.
Find out more about these 3 steps and how to build a strong personal brand by listening to this episode and contact us if you need any help with your personal branding or how to communciate it ([email protected], www.knowthybrand.com)