Kidlit Marketing Made Easy(er)
Lou Piccolo
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in once a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
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Top 10 Kidlit Marketing Made Easy(er) Episodes
Goodpods has curated a list of the 10 best Kidlit Marketing Made Easy(er) episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Kidlit Marketing Made Easy(er) for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Kidlit Marketing Made Easy(er) episode by adding your comments to the episode page.
#7 Voice and Tone in Your Author Newsletter
Kidlit Marketing Made Easy(er)
04/10/24 • 9 min
Your voice is particular to you. It's a natural part of who you are. But a lot of authors find it difficult to access their voice and to decide on tone when writing their newsletter.
In this episode, we'll be taking a peek at:
- the difference between voice and tone
- why voice and tone are important
- how to find your voice if it's gone missing
- how to choose the tone of your newsletter
Bonus: There's a challenge that, should you accept it, will have you writing your first newsletter in your authentic voice and in a tone you'll be able to sustain for a long time.
For show notes and transcripts, visit my website.
You can also connect with me on Instagram.
#5 Nurturing Your Author Newsletter Mindset
Kidlit Marketing Made Easy(er)
03/06/24 • 9 min
The most important investment you can make in your career as a children's author is to spend time nurturing your author newsletter mindset.
If you’re thinking of a newsletter as something gimmicky or sales-y, this episode will help you shift your mindset so you can bridge the gap between where you are today and creating an author newsletter.
We look at:
- the benefits of an attitude of play, experimentation and learning
- how you can use your own writing to create a newsletter
- how your hobbies, passions and private life can inspire content
- how you can align a newsletter to your personality
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Official Trailer: Kidlit Marketing Made Easy(er) with Lou Piccolo
Kidlit Marketing Made Easy(er)
12/19/23 • 1 min
How do you:
- start marketing yourself and your work as an author who writes for children or young adults?
- create an engaging social media platform?
- design and publish a sustainable author newsletter?
- connect with your ideal reader, grow an audience and sell more books?
These are just some of the big questions that we'll be digging into on the Kidlit Marketing Made Easy (er) podcast.
Each episode is designed to help you take immediate action on the most important strategies for marketing yourself as an author no matter where you're at on your unique marketing journey.
For show notes and transcripts, please visit my website
You can also connect with me on Instagram
#8 How Often Should I Send My Author Newsletter?
Kidlit Marketing Made Easy(er)
04/24/24 • 10 min
"When should I send out my author newsletter?"
That's one of the most frequently asked questions my children's authors ask. How do you know how often is too often and how much is not enough?
In this episode, we'll answer those questions by looking at:
- your subscribers
- your content
- your goal in writing a newsletter
- your statistics
Bonus: When should you NOT send out a newsletter? You'll find that information in this episode too!
For show notes and transcripts, visit my website.
You can also connect with me on Instagram.
#9 Creating an Opt-In for Your Author Newsletter
Kidlit Marketing Made Easy(er)
06/12/24 • 10 min
The world is a busy place in which we're constantly bombarded by text messages, voice messages, phone calls, social media notifications and emails. There's only so much stimulation a nervous system can take! Many people are filtering their sensory experiences to keep the noise out by toning down their time spent on social media or online.
When you create an opt-in for your newsletter, you want to make sure that you're not part of the noise that potential subscribers filter out!
In this episode, we look at how to do that by:
- being specific about the information that needs to appear on your opt-in form,
- analyzing examples of effective opt-ins from other children's authors,
- making sure you know the basics of writing an author newsletter.
For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram
#10 Should I Offer a Freebie with My Author Newsletter?
Kidlit Marketing Made Easy(er)
07/30/24 • 9 min
In simple terms, a freebie is a bonus that subscribers get from you when they sign up to your author newsletter. Should you offer one or doesn't it matter?
In this episode, we'll look at:
- three reasons why it’s a good idea to offer a freebie
- the types of freebies you can create
- top tips for freebies
For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram
#11 How Can I Grow My Author Newsletter?
Kidlit Marketing Made Easy(er)
08/28/24 • 8 min
You've worked hard at creating an author newsletter, and you have some subscribers, but now the time has come to grow that list. How do you do that? How do you let more people know what you have to offer?
This episode takes a look at ten simple, but effective, tips you can use to grow your list of subscribers and share your newsletter with more people.
For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram
#6 What Do I Talk About in My Author Newsletter?
Kidlit Marketing Made Easy(er)
03/27/24 • 7 min
If you're not sure what you're meant to be talking about in your children's author newsletter, you're not alone! This is the most common problem all newsletter writers struggle with when they're starting out.
In this episode, we break your newsletter up into three parts to make the process easier:
- A featured topic
- Something you want to promote
- News
Bonus: you get access to a list of 24 content ideas you can use to write your newsletter.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
#4 Starting an Author Newsletter
Kidlit Marketing Made Easy(er)
02/07/24 • 10 min
As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibility of leading to sales than any other marketing tool out there.
In today's episode, we'll be taking a peek at:
- how author newsletters are a more effective marketing tool than social media
- what an email service provider is and how to choose one that is best suited to you
- what an email freebie, newsletter incentive or opt-in is and why it's important to offer one to your subscribers
- how a solid newsletter plan can help you be consistent and know what to write about in your newsletter
Bonus: I share links to four of my freebies so you see how they're set up and what they look like.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
#3 How Marketing Kidlit Is Different
Kidlit Marketing Made Easy(er)
01/23/24 • 9 min
As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres.
In this episode, we'll be looking at:
- why you should connect with your ideal readers even if they're not the ones buying your books
- where and how to connect with these readers when you won't necessarily find them online
- how ensuring your readers know, like and trust you will help you to build connections with them
- how to connect with your readers if you haven't finished writing your book
Bonus: a look at a successful children's author and poet who masters connecting with young readers both online and face-to-face to build relationships and market her work.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
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FAQ
How many episodes does Kidlit Marketing Made Easy(er) have?
Kidlit Marketing Made Easy(er) currently has 12 episodes available.
What topics does Kidlit Marketing Made Easy(er) cover?
The podcast is about Instagram, How To, Social Media Marketing, Podcasts, Books, Education and Arts.
What is the most popular episode on Kidlit Marketing Made Easy(er)?
The episode title '#7 Voice and Tone in Your Author Newsletter' is the most popular.
What is the average episode length on Kidlit Marketing Made Easy(er)?
The average episode length on Kidlit Marketing Made Easy(er) is 9 minutes.
How often are episodes of Kidlit Marketing Made Easy(er) released?
Episodes of Kidlit Marketing Made Easy(er) are typically released every 21 days, 10 hours.
When was the first episode of Kidlit Marketing Made Easy(er)?
The first episode of Kidlit Marketing Made Easy(er) was released on Dec 19, 2023.
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