Keep the Flame Alive - Athlete Branding with Vickie Saunders

Athlete Branding with Vickie Saunders

09/17/20 • 64 min

This week we're talking about how Olympians, Paralympians and elite athletes develop their personal brand. Athlete branding expert Vickie Saunders, president of The Brand Builders, a company that specializes in educating and training individuals and organizations about branding, takes us through how elite athletes figure out how to create a brand that's authentic to them.

Follow Vickie on Insta, Facebook and LinkedIn!

Our TKFLASTANI Dawn Harper Nelson has a new YouTube channel called The Real Nelsons with weekly videos featuring her family and their lives (Dawn and her husband Alonzo are great, but let's face it, you're really tuning in to see the adorable Harper).

Get well wishes to TKFLASTANI Lauren Gibbs!

TKFLASTANI Shiva Keshavan was interviewed in the Times of India and has a few words about the state of winter sports in that country.

We also have news from Tokyo 2020 (cost cuts are coming), Beijing 2022 and the International Paralympic Committee. Plus, if you'd like to volunteer for a US Olympic & Paralympic Committee Board or National Governing Body Board, register your interest here -- you could help shape the future of sport!

Plus, another IOC member goes rogue. Who is it this week?

Thank you to our Patreon patrons and Paypal donors for keeping our flame alive! We're making progress on our Patreon goal to make this podcast more accessible, but we need your help to achieve it!

Thank you so much for listening, and until next time, keep the flame alive!

Photo courtesy of Vickie Saunders.

Follow Vickie on Insta, Facebook and LinkedIn!

Get well wishes to TKFLASTANI Lauren Gibbs!

TKFLASTANI Shiva Keshavan was interviewed in the Times of India and has a few words about the state of winter sports in that country.

Plus, another IOC member goes rogue. Who is it this week?

Thank you to our Patreon patrons and Paypal donors for keeping our flame alive! We're making progress on our Patreon goal to make this podcast more accessible, but we need your help to achieve it!

Thank you so much for listening, and until next time, keep the flame alive!

Photo courtesy of Vickie Saunders.

Previous Episode

The Big Update Show

We are back from vacation just in time to celebrate Tessa Gobbo Day. There's so much to catch up on that this week's show turned into one big update. First up, we talk about all of the Olympic and Paralympic movies we've seen during the break. The IOC Executive Board met, so there's some news from TBach and company. TKFLASTAN's been hoppin', so we've got tons of news from our Team Keep the Flame Alive and updates from Tokyo 2020, Beijing 2022, Paris 2024 and LA 2028. With all of this news, we definitely need some Oreos and a nap.

Mentioned on the show:

Movies: Athlete A, The Weight of Gold, Olympic Dreams, Rising Phoenix

When TKFLASTANIs collide: Andrew Maraniss' lecture series featuring sports historian Dr. Victoria Jackson.

Get some study tips from artistic swimmer Jacqueline Simoneau.

LA 2028's dynamic logo.

We want to make the show more accessible by offering transcripts, and we need your help to make that happen. Become a Patreon patron today -- when we reach 75 patrons, we'll have the means to offer transcripts. If you want to sponsor the show, please contact us for rates.

Thanks so much for listening, and until next time, keep the flame alive!

Next Episode

Olympian AJ Edelman on Skeleton

What's it like to become the first Olympian for your country in the sport of skeleton? Israeli athlete AJ Edelman tells us about his experiences in the sport of skeleton and his current work in building up Israel's bobsled and skeleton team in hopes of competing at the Beijing 2022 Olympics.

Follow AJ on Insta and Twitter!

Follow the Israeli bobsled team and check out its website.

TKFLASTANIS in action:

Tom Scott was profiled by the World Karate Federation
Marnie McBean's speaking this weekend
Kikkan Randall on retiring from sport

Other big news: It's our 3rd anniversary this week, and we've got a gift for you! We're announcing our 2021 Book Club books and Movie Club movies. We hope you're as excited about the selections as we are!

If you'd like to celebrate our anniversary, please support the show. We accept ongoing donations at Patreon -- at our lowest level, each show is just $.25! Or, save up your quarters and make a one time donation at Paypal. We appreciate your support!

Thanks so much for listening, and until next time, keep the flame alive!