
Karmic Capitalist - businesses with purpose
iyas alqasem
Business done right - Purpose, Values AND Profit.
In the Karmic Capitalist conversations, we talk to CEOs and founders of organisations with purpose and values at their heart. We dive into their journeys, and into the nitty gritty of what it takes to build organisations that make good and make money. Some are starting the journey, others are a long way down it, and still others still are changing direction.
But all are business leaders who believe that a successful businesses is defined by profit, purpose and values. And, oftentimes, fun.
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The agency that helps big companies be good, and good companies get bigger. Leo Rayman of EdenLabs
Karmic Capitalist - businesses with purpose
07/20/23 • 45 min
Helping big companies be good, and good companies get bigger.
Not quite EdenLab's motto, but not far off it.
In this episode of the Karmic Capitalist podcast, I talk to Leo Rayman, founder and CEO, about his journey from agencyland to EdenLab - accelerating positive and sustainable ideas and the people who come up with them.
Leo's premise, and the underlying one of EdenLab, is that with over 3 billion people working for companies worldwide, we should be harnessing the power of companies to help solve the climate crisis rather than throwing stones at them.
Which leads us neatly to...
Ecocapitalism...
An oxymoron? Doesn't capitalism - predicated as it is on ever-increasing consumerism - have a fundamental design flaw at its very core which means we are destined to overuse and degenerate the planet?
After agonising a bit over whether there can be a better model, we arrive to a conclusion that it's a hard question to answer.
AND, that regardless of the answer, we need action.
For Leo and EdenLab, that action includes engaging with big companies, because they're best positioned to quickly fix things at scale.
It also means engaging with disruptive small companies that have the potential to scale rapidly. Which is where EdenLab plays a role in amplifying their voices
This is an interesting conversation that goes system-wide, as well as looking at the actionable response that EdenLab has taken to deal with those system-wide issues.
We settle on the fact that we need a positive vision of what business could look like if we're to build better.
Enjoy.
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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

"Products and businesses in harmony with the world shouldn't be niche" Tom Greenwood, MD Wholegrain Digital
Karmic Capitalist - businesses with purpose
06/29/23 • 39 min
A founder who doesn’t see himself as a salesman, targeting purpose-led companies that don't identify that way, to tackle a problem that people don't think exist.
Recipe for success...
And exactly what Tom Greenwood did with Wholegrain Digital, the company he founded and which, in sustainability stakes, was a way ahead of the curve.
Tom's concern for the environment started when it was still very much a minority sport. Certainly long before it became mainstream to talk about it, let alone make it the default business model.
When he turned that concern to the business he founded, he did so with three goals in mind.
First, to push making digital sustainable. The received wisdom at the time was that the internet and digital were benign actors in terms of environmental impact. Very early on, from his own research, Tom was aware that its environmental impact was anything but minimal.
Second, to work with purpose-led companies to create a positive impact - to do good things with good companies.
And finally, to do it all in a way that creates a sustainable business.
What could go wrong!
16 years on, he's only gone and done it!
Wholegrain is thriving. Tom's authored and published a widely read book about the decisions technologists and designers can make to minimise the environmental impact of their web sites. And awareness of sustainability is rising.
Tom is one of humanity's genuinely lovely people. He's making a difference in his own unassuming, determined and impactful way.
And it was a real pleasure to hear his story on this episode of the Karmic Capitalist.
Listen in.
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I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

"We correlate our income and impact at a structural level" Vinay Nair, CEO of Lightful
Karmic Capitalist - businesses with purpose
06/14/23 • 42 min
"How can we collectively increase the quantity and quality of giving to nonprofits, to charities, so that they can raise more awareness, raise more funds, deliver more impact in their communities?"
If there's a question that defines Lightful's work, I think Vinay shares it in this.
My guest on the Karmic Capitalist podcast this week is Vinay Nair, co-founder and CEO of Lightful. Lightful uses technology to accelerate impact in the social impact sector.
He'd just returned from an uplifting conference with the Gates Foundation (took some prodding to get this out - no easy namedrop from Nair!), and he shares with us how that works, and the amplification of good that comes from it.
Having a for-profit organisation whose clients are mostly nonprofit can be quite a tightrope to walk, and Vinay shares how Lightful "positively correlate ours income and impact" and the importance of that positive correlation being structural to avoid conflict of interest.
Vinay is also Resident Expert at the Skoll Centre for Social Entrepreneurship at the Saïd Business School (that's some mouthful!), and I probe into what he's seeing in the generation that is coming through Saïd.
His shares an uplifting observation. When he's doing a session with students on impact investing or tech for good, they'll pretty much retort "of course, what else - Tech for bad? Non impactful investing?".
For them, the default language is "as if it were ever thus or certainly how it must be from today going forward. And I find that powerful inspirational.
Vinay is a thoughtful advocate. We run the gamut of business doing good and being profitable, of being a for-profit serving the nonprofit sector, the role of values, and much more.
He's an engaging conversationalist. Listen in to this episode of the Karmic Capitalist.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

"We're helping people on a fundamental level to be more sustainable" Hussein Allawi, Founder the Sustainability Show
Karmic Capitalist - businesses with purpose
06/08/23 • 36 min
From the high-stakes financial environment of the now defunct Lehman Brothers ("buy-and-sell in its most aggressive manner") to putting on an exhibition of some of the most ethical and long-term thinking brands.
That’s the varied journey which my guest, Hussein Allawi, has been on. He took plenty of lessons from those early days, days which he found very lacking in purpose, but which have informed how he's now actively pushing a sustainability agenda.
Hussein is the co-founder and CEO of Frontier Events, the company behind the Sustainability Show where lifestyle, food, travel and finance brands with a perspective on sustainability come together to promote an alternative and more ethical way of living. And one that is accessible to people at all income levels.
It's not how the company started. Like many in their early stages, the company's gone through a couple of pivots before finding its sweet spot as an events-driven hub for the many stakeholders involved in building a more sustainable future.
This is a really broad conversation. We talk about those pivots...
about the Middle East's not straightforward ESG story...
about the ethical roots of Islamic finance and investing...
about the regional drives for sustainability in the North of England...
about how and if consumption can ever be sustainable...
about running an events business during lockdown...
.... and obviously about the show itself which is Frontier's main offering today, with a roster of speakers including previous Karmic Capitalist guest Jarvis Smith.
Hussein is a very eloquent and grounded advocate for sustainability. This was a really enjoyable conversation.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

How to pivot and stay true to your company's purpose - Dr Thomas Fudge, CEO of Wase
Karmic Capitalist - businesses with purpose
03/23/23 • 35 min
This episode of the Karmic Capitalist tells the story of a company that stayed true to its mission while undergoing a substantial pivot, and a founder who left his own comfortable path in pursuit of his passion.
For sanitation!
Thomas Fudge was so incensed by our misuse and abuse of water that left his job in product design and marketing and went back to uni to complete a masters and doctorate in sustainability.
He then combined his newfound expertise with his passion for engaging with the water crisis and founded Wase.
Wase started life as a company tackling sanitisation challenges in the global South. They provided micro-sanitation facilities that could be distributed rather than depending on some massive centralised infrastructure.
But along the way, they discovered that a better fit for the capabilities they'd built up would be to address waste issues for companies in the food and drink industry. These companies were tankering their waste to send off-site at huge financial and environmental cost.
Wase now provides the capability to treat that waste on site, not only reducing the environmental impact of its transport, extracting valuable nutrients and allowing them to sell on the water, but also improving each company's energy resilience at the same time by turning the waste to fuel.
In this episode, Thomas talks us through the journey so far, including the details of the investments they've secured; the importance of focus especially when you have a very multi-faceted solution; the pivot and the importance of maintaining alignment with purpose while doing it; and the future he sees for the company.
Brilliant insight into a company tackling one of the world’s most pressing issues.
Enjoy.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

From Chris Froome to wellness in your office - Phill Bell CEO of ART Health Solutions
Karmic Capitalist - businesses with purpose
03/16/23 • 46 min
From Chris Froome to wellness in your office.
That's the journey that Phill Bell and Paul Smith undertook to co-founding ART Health, a company that helps employees and employers to improve workplace wellbeing using evidence-based techniques.
It was fascinating to have Phill join me on this edition of the Karmic Capitalist podcast to share the story.
Phill is a sports scientist. He earned his PhD in Exercise Physiology, and landed what would be a bit of a dream job working with international athletes the likes of Chris Froome, Jenson Button, and members of the national rugby team in the GSK Human Performance lab.
(They also worked with extreme sportspeople - like the nutters who would do the marathon de sables. But that's another class of human entirely!)
The lab conducted exploratory research on how to improve their performance (ethically - exercise and physiology, not drugs!), with probably all the kit that a sports-scientist could dream of.
GSK eventually dropped that business, and Phill and Paul went on to co-found ART Health. Passionate about improving performance alongside health and happiness, they felt that workplace wellbeing had become a bit of a tick-box exercise, and one that was more informed by fashionable trends rather than by fact and evidence.
By capturing and injecting data from 4 areas - physical health such as activity and sleep; cognitive performance and brain health; mood information through surveys; and environmental data such as lighting, acoustics and air quality - the co-founders knew that they could make evidence and research-based recommendations and interventions scientifically proven to improve wellbeing.
The company is evolving on a fairly well-worn path of going from primarily being consulting-based to one that is more heavily product-based. Phill talks candidly through what that's looked like, with investment along the way to allow them to develop product, rather than the bootstrapping involved in a consulting-based model.
He also discusses his own route to CEO, which wasn't their original plan.
Sadly, Phill's co-founder and close friend Paul was recently diagnosed with motor neurone disease, and Phill has transitioned into the CEO role. The way Paul has continued his dedication and stoicism has been an inspiration to Phill and the team - but it remains a tough succession when you're also coping with the emotions of having your friend and co-founder dealing with the challenges of the disease.
ART Health is very values and mission based. Their vision is of a happier, healthier, higher performing workforce. And they set about it in a scientific manner.
This is a real warts-and-all story, and Phill's story is fascinating.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

Building the pipeline for girls to flourish in business - Charly Young MBE, Founder of The Girls' Network
Karmic Capitalist - businesses with purpose
03/09/23 • 34 min
There’s a moral case for your company to give equal opportunities for your team regardless of gender (or background, or sexual orientation, or ethnicity, etc). And there’s a business-performance one in terms of the improved decision-making that results from cognitive diversity.
But although we are without a doubt making progress, it can feel slow.
Recruiting women into senior roles is welcome. But we need to go much deeper if we're to systematically right the balance.
For me, one of the key actions is to grow paths for women right from when they are young through into junior, mid and senior roles in business. So rather than recruiting at a senior level, companies create more opportunities for women to rise through the ranks, grow their own talent, and promote from within rather than having to look outside.
My guest as we launch Series 3 of the Karmic Capitalist podcast is The Girls' Network founder, Charly Young MBE.
Charly set up the Girls' Network because she saw how many talented girls were not seeing or given opportunities because of what she terms the "double disadvantage" of being girls and coming from less privileged backgrounds. The Girls' Network matches those girls with women mentors and organisations to give them support, guidance and critically, role models to grow their self-belief and open up their opportunities.
Charly’s an engaging and passionate speaker and advocate, and it is insightful to see the entrepreneurial way she started the organisation (think MVP), the trajectory it’s been on, the impact it’s making and the opportunities to work with them.
(Disclosure - I loved this so much, I've been asking many of the super-talented and successful women I know if they'd get involved. The first one, a CEO of a consultancy I work with, has just completed training, and her mentee will be in for a real treat!)
Enjoy.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

The company that helps charities make a bigger impact - Rachael Murray, CEO of Making Impact Matter
Karmic Capitalist - businesses with purpose
11/24/22 • 46 min
Giving to charity is one of the easiest ways to do good. But have you ever wondered what impact your donation actually has?
Enter my guest on the Karmic Capitalist podcast, Rachael Murray, founder of a company appropriately called Making Impact Matter (MiM).
Making Impact Matter helps charities figure out how to measure impact. But doing the work has more outcomes than just measurement.
- Figuring out how to measure impact is essential to secure funding. So MiM's work helps charities get more funding.
- The process of working through how to measure impact itself can focus how the work is delivered. So MiM's work helps charities focus their efforts even harder - i.e. deliver more bang for the buck.
- There have been occasions when the measurement process itself has increased impact, such as when Rachel talks through the beautiful projects they've supported for kids who loved the engagement in the measurement cycle.
- And obviously, the measurement also allows charities to learn and continually improve their delivery.
MiM also intentionally serves as a mechanism for analysts with a passion to engage with causes they care about. She and her network of associates engage with causes ranging from domestic violence to diversity to youth engagement to local communities.
We talk through some of the work that MiM has done, and you can see Rachael's passion for making a difference through the company and with her life.
Rachael’s actively evaluating next steps for the company, and we talk through some of the thinking for what that might look like.
This is a fascinating insight into a very heart-driven business and its founder. And as a key enabler for charities to secure funding, Making Impact Matter is about as Karmic a business as you can get.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

Bad news may sell. But it doesn't make things better. Seán Wood CEO of Positive News
Karmic Capitalist - businesses with purpose
10/13/22 • 44 min
What do you do if the prevailing business model is very clearly saying one thing, yet your values and what the world needs are in diametric opposition to this?
That's the dilemma that faced my Karmic Capitalist guest on this week's podcast, Seán Wood CEO of Positive News.
"Bad news sells".
We hear this mantra because it's commercially true.
But as Seán says, we've reached peak negativity. And negativity can be disempowering. It leaves people feeling impotent, that it's too late, there's nothing you can do.
Which is not only a shame, but patently untrue. There's a lot going on in the world addressing the issues that we face which doesn't get a look in.
Enter Positive News. Founded by a 70 year old whirlwind of a lady from her kitchen table, who thought people should know about the good in the world, Positive News is now a high quality magazine with a significant online presence and a reach of over 2 1/2 million. It ’s led by my guest, CEO Seán Wood and is a case study of what you can do in a world where the prevailing business advice says you shouldn't be doing what you're doing, but the reality of what the world needs says the opposite.
There's a vast amount of goodness in this episode. Aside from the key topic above, we discuss a wide variety of issues relating to growing and pivoting a business. Such as...
- Having your 1000 raving fans, but needing to pivot from how they've loved doing things in the past. And doing it while trying to keep as many of them engaged in your bigger purpose as you transition.
- And in that vein, the importance of consistency of purpose as the business evolves.
- Why the "and finally" segment that always used to grace the news with feelgood at the end was actually part of the problem.
- What if succeeding in your mission means you'd be out of business?
- The state of journalism, and the need for more solutions journalism. The shift away from a commercial model based on "hook them with a bad news headline, then sell them advertising".
And obviously, the importance of reporting what works to inspire or prompt others to do the same. Music to my ears as that is what we're doing with Karmic Capitalist.
This is one of my favourite episodes to date. Enjoy.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.

"Move Fast and Break Things" is a terrible way to be anti-racist - Jamey Harvey and Javaughn Spencer of Agilian
Karmic Capitalist - businesses with purpose
08/03/23 • 67 min
"Move Fast and Break Things" is a terrible way to be anti-racist.
This Karmic Capitalist podcast episode is FULL of gold.
I talk to Javaughn and Jamey, VP of culture and CEO respectively of Agilian.com, a technology consulting firm that has absolutely nailed anti-racism and diversity to its mast.
When, to his enormous shame, Jamey was shown data that the black female execs on his team were paid significantly less than the white male ones, and it was not attributable to performance, he raised the pay of all those underpaid execs in one fell swoop.
....
....
... and hit the commercial reality that follows those kinds of easy but hard decisions (my words, not his).
That profitability took a dive.
Which in turn shone the light on the fact that Agilian's rates were also too low. Efficiency and rate alignments took care of the short-term hit to profits. While employee retention rose as the team saw how the leadership was prepared quite literally to put its money where its mouth is with its commitment to equality.
Javaughn's perspectives are ones that everyone who cares about diversity, and especially white male CEOs, should make the time to listen to. It reminds me of this wonderful story:
There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What the hell is water?”
The water in many workplaces is a systemic bias that's so built in that its beneficiaries don't even notice its existence. It's fascinating that even Jamey, who is as present and sensitive to racism as you could ask for, is continually learning.
As was I.
Javaughn's truth-bombs alone make this episode worth listening to. Add to that their combined perspective of the very real and practical journey that Agilian is on, how that shows up in sales, in recruitment, in ops and in delivery.
Because it's not in the PR where anti-racism is made - it's in the work itself, how it's carried out, who does it, and the opportunities that are created.
This is an amazingly insightful episode. Do give it a listen. Wherever you get your podcasts.
_______________
I host a weekly online workshop with CEOs of SMEs (10 to 100 employees approx) about scaling up, allowing them to step back and do more strategic work, and doing it in line with their values. Max 6 per session so we can have a real conversation.
If you'd like to join me, find a date that works for you here. They aren't charged for - you and I will both get value from the conversation.
Only CEOs / MDs apply - strictly peer-level conversation.
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FAQ
How many episodes does Karmic Capitalist - businesses with purpose have?
Karmic Capitalist - businesses with purpose currently has 54 episodes available.
What topics does Karmic Capitalist - businesses with purpose cover?
The podcast is about Purpose, Management, Entrepreneurship, Podcasts, Mission and Business.
What is the most popular episode on Karmic Capitalist - businesses with purpose?
The episode title 'Not funding the Porsches and Divorces of the Senior Partners - Lindsay Healy founder of Aria Grace' is the most popular.
What is the average episode length on Karmic Capitalist - businesses with purpose?
The average episode length on Karmic Capitalist - businesses with purpose is 41 minutes.
How often are episodes of Karmic Capitalist - businesses with purpose released?
Episodes of Karmic Capitalist - businesses with purpose are typically released every 7 days.
When was the first episode of Karmic Capitalist - businesses with purpose?
The first episode of Karmic Capitalist - businesses with purpose was released on Mar 26, 2021.
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