
James Adams and Thora Kehoe | How do you embrace and incorporate technology into your business?
09/21/23 • 56 min
We are excited to bring to you an extended “Technology Special”! The world of technology has an ever-changing landscape and evolves at such a pace so how can advisers keep abreast of the tools that can enhance their role, their customer service and provide them time to advise on protection? James Adams, Director of My Simple Mortgage, and Thora Kehoe Chief Product Officer at Smartr365 spent time with Wayne and Hazel to uncover some of the truths around using technology in our industry, how it can enhance customer relationships, help keep advisers on the right side of compliance and drive efficiencies. All these aspects are key to running a successful business and in turn, provide extra time to provide great advice to our customers.
In this episode, James shares how he has embraced and incorporated technology into his business and Thora shares some of the key facts advisers should keep in mind when looking at adding technology enhancements to their strategy. This episode is a must for any adviser considering how they can utilise technologies within their business.
We cover:
- James’s journey to adding technology into his business and some of the challenges and learns along the way
- The reasons why technology could help keep your business compliant, especially in the new world of Consumer Duty.
- What a “data prisoner” is and how to avoid becoming one
- The questions to ask of a technology provider before committing to add them to your business strategy
- Some of the ways James’s team uses the extra time that technology provides them and why this helps create a successful environment for advising on protection
If you are experienced in financial planning, mortgage, or protection advice and would like to feature in future episodes, please reach out to [email protected]. Please also get in touch with any topics you would like us to cover on this podcast.
We are excited to bring to you an extended “Technology Special”! The world of technology has an ever-changing landscape and evolves at such a pace so how can advisers keep abreast of the tools that can enhance their role, their customer service and provide them time to advise on protection? James Adams, Director of My Simple Mortgage, and Thora Kehoe Chief Product Officer at Smartr365 spent time with Wayne and Hazel to uncover some of the truths around using technology in our industry, how it can enhance customer relationships, help keep advisers on the right side of compliance and drive efficiencies. All these aspects are key to running a successful business and in turn, provide extra time to provide great advice to our customers.
In this episode, James shares how he has embraced and incorporated technology into his business and Thora shares some of the key facts advisers should keep in mind when looking at adding technology enhancements to their strategy. This episode is a must for any adviser considering how they can utilise technologies within their business.
We cover:
- James’s journey to adding technology into his business and some of the challenges and learns along the way
- The reasons why technology could help keep your business compliant, especially in the new world of Consumer Duty.
- What a “data prisoner” is and how to avoid becoming one
- The questions to ask of a technology provider before committing to add them to your business strategy
- Some of the ways James’s team uses the extra time that technology provides them and why this helps create a successful environment for advising on protection
If you are experienced in financial planning, mortgage, or protection advice and would like to feature in future episodes, please reach out to [email protected]. Please also get in touch with any topics you would like us to cover on this podcast.
Previous Episode

Nathan Ansell | Business Protection – The Journey To Growing Your Business In This Sector
With 60% of businesses stating they’d cease trading within 12 months of losing a key person and 75% of businesses having some form of borrowing*, there is a clear need in the market for business protection advice. This is where Nathan Ansell comes in, owner of Hend Consulting Ltd. Nathan set up Hend Consulting Ltd just under 5 years ago to specialise in business protection.
In this episode Wayne and Hazel explore Nathan’s journey into the business protection market and what he has learned along the way from the challenges he has faced. If you are looking to expand your business protection sales or generate leads within this market, Nathan expertly shares how he does this and why he feels giving this advice is imperative to achieving good client outcomes.
We cover:
- Nathan’s journey in to specialising in Business Protection and how he has grown his business in this area
- The different Business Protection client types and how to approach them
- How Nathan generates leads and demonstrates the need for multiple products to his clients
- What to look out for within a fact find to support Business Protection recommendations
During the episode we refer to Legal & General’s State of the Nation, SME Report 2021. To review this research and download the report follow this link: State of the Nation | Legal & General (legalandgeneral.com)
If you are experienced in financial planning, mortgage or protection advice and would like to feature on future episodes, please reach out to [email protected]. Please also get in touch with any topics you would like us to cover on this podcast.
*taken from Legal and General State of the Nation research 2021
Next Episode

Amy Whittingham | Treat your clients like your family
Dubbed the “Queen of Claims” by her colleagues and with an ability to keep protection advice both relatable and understandable – it is safe to say Amy Whittingham is one of the industry’s leading protection advisers.
Amy shares with Hazel and Wayne some candid stories of where the cover she has set up has made a difference to her clients as well as exploring how to navigate the protection conversation within the wealth space.
This episode is a must for any adviser dealing with customers in the wealth space and any advisers who are time short and want to refer their clients over to a protection specialist.
We cover:
- Amy’s journey and what it meant to be Future Proof’s first ever employee
- The reasons why it is crucial to be having a robust and holistic protection conversation
- The importance of true listening and taking the time to find the right solution
- Balancing affordability, wants and needs when it comes to protection advice
- Why we should never walk past a protection conversation, even if it looks like the customer is fully covered
If you are experienced in financial planning, mortgage or protection advice and would like to feature on future episodes, please reach out to [email protected]. Please also get in touch with any topics you would like us to cover on this podcast.
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