Julius Profiles

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram.

In the first episode of the Julius Profiles podcast, the wonderful Christie Childers and Andy Kraut from Social Chain do a deep dive with Danny on personalization and the huge role it plays in managing relationships between clients, influencers, and consumers. We all agree that in a world of data and business, the job of relationship and partnership managers is primarily to put people first. Christie and Andy discuss how influencer marketers can keep it real online and off, and how these strategies can be adjusted depending on the person and their role.

Our guests share golden insights about how to build long-term, mutually beneficial relationships. Christie and Andy do a great job of unpacking their experiences and expertise surrounding influencer and client relationships, covering many of the angles that should be considered in this business. Be sure to join us for this great discussion!

Key Points From This Episode:

• Why it is so vital to put people first in this business

• Personal touches and maintaining these in a digital age

• Different treatment for agents and influencers

• Paving the way for a potentially long term relationship

• Showing clients that extra bit of love and going the extra mile

• Successfully matching influencers with brands for good partnerships

• Balancing production requirements and maintaining good terms with an influencer

• Dealing with difficulties and slow content

• Considering social platforms as a primary means to drive sales

• Testing periods and building on worthwhile relationships

• Batch work and finding the right variation of a theme

• Christie and Andy’s ideas for increasing personalization in 2019

• And much more!
About our guests:

Social Chain USA’s Influencer Relationship Manager, Christie Childers (@babicislove), and Head of Partnerships, Andy Kraut (@theandykraut), use their all-star relationship-building capabilities to create dynamic, successful brand awareness and sales campaigns with global brands such as Brita, GoGo squeeZ, Orbitz, Pretty Little Thing, and Primark. They lead their teams to tailor social-first strategies to not only meet but also exceed client objectives, while working cross-functionally within their organization to analyze and create influencer-driven concepts from ideation through project execution.

They both agree now more than ever, in an industry that is becoming saturated quickly, fostering authentic relationships with your creative partners, talent agents, and brand teams is essential in executing custom campaigns for clients that will resonate with relevant audiences.

In the second episode of the Julius Profiles podcast, the hilarious Haley Uzelac and Krista Stucchio from GoDaddy discuss the challenge of wearing multiple hats as marketers. People often think, “Those people on the influencer team are just going to go find the influencers and get them to do stuff for us because that’s what we need them to do.” But there’s a lot that goes into it.

Influencer marketing is not just about finding the person that’s creating that sexy content – it’s finding the people who are going to be able to tell your story and engaging them in a more meaningful way. You have to ensure you align with their creative brand as well as aligning them with yours. And beyond choosing the right people and building that all-important relationship, there are so many other hats an influencer marketer has to wear: strategic, creative, educational, production, analytical, empathetic, account management, community management, and legal.

It’s a great discussion and both Haley and Krista have tons of insights to share about influencer marketing and how they manage to wear multiple hats throughout the day to get the job done. For all this and more, take a listen!

Key Points From This Episode:

• Influencer marketing – something different every day

• The many different “hats” a marketer has to wear

• The two phases of every influencer marketing campaign: the strategic and the executional

• The skills you need to be successful at influencer marketing and social media

• Balancing work and responsibilities with content creation

• The importance of carving out some “me time”

• Haley and Krista’s hopes and dreams for the future

• Advice for prospective influencers that are trying to make it

• And much more!

About our guests:

Philly-raised, now New York City-based, GoDaddy’s Talent Desk & Social Media Influencer Lead, Haley Uzelac (@HaleyUzelac), knew that marketing was her calling as early on as high school. From working in media right out of college, she found it was not necessarily her passion, and when asked what her passion was at the time, it was her blog www.hopefullymuzing.com. Working on her blog as a “side hustle,” Haley then began to see the impact of influencers and word-of-mouth marketing, so she decided to explore career opportunities in the field. This led her to the influencer marketing department at an agency, strategizing and executing different influencer plans across a wide range of clients. In June of 2018, Haley accepted the position to build out the influencer marketing department at GoDaddy. Now with an Instagram following of 7.2K+ and updating her blog frequently, Haley is able to see both sides of influencer marketing: the brand side, and the influencer side.

GoDaddy’s Social Media & Content Manager, Krista Stucchio (@kstucchio), is Long Island, NY born and Bucks County, PA grown. Shortly after graduating from the University of Maryland with a journalism degree, she moved to the Greater New York City area where she landed roles in marketing and social media. Krista is a social media enthusiast and foodie with a passion for photography. You can typically find her scrolling through Instagram, eating just about anything or with camera in hand. Krista could not be happier being part of the newly established and rapidly growing GoDaddy brand social team. When she’s not sharing stories about rising entrepreneurs, she’s being one herself. Outside of the office, Krista is a photographer and runs a food-focused Instagram called @hashtagfoodpic. Her plate is always full, both literally and figuratively, and she’s continuously hungry for success.

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.