The Payfacs Opportunity in CEMEA

11/20/23 • 14 min

In this podcast, Simon Dahlman, Head of Seller Value Added Services and Partnerships, at Visa CEMEA, introduces the new Visa Payfacs Certification Program and details how Visa supports Payfacs in the region.

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Visa and Reward's Innovative Approach to Card-Linked Loyalty

In this episode of Visa Navigate CEMEA podcast , Otto Williams, Head of Product, Partnerships and Solutions at Visa CEMEA, and Gavin Alexander Dein, Founder and CEO of Reward, a leader in bank loyalty, explore how loyalty programs play an important role in strengthening the relationship between banks and customers, leading to increased satisfaction and profitability.

Visa and Reward, building on their successful partnership in Europe, are joining forces to introduce Visa’s Card Linked Offers solution in the Central and Eastern Europe, Middle East and Africa region (CEMEA). This groundbreaking initiative is designed to revolutionize customer engagement and deliver data-driven, hyper-personalized offers to Visa cardholders. The solution enables Visa cardholders to earn merchant-funded rewards both domestically and internationally across 20 countries from 180 brands, offering numerous benefits to issuers, merchants, and cardholders.

Next Episode

Unveiling the Digital Shopper: A Look at the 2023 Global Shopping Index

In the UAE, a staggering 94% of consumers utilized at least one digital feature in their most recent purchase. These facts and more are revealed by the 2023 Global Digital Shopping Index: UAE Edition by PYMNTS and Cybersource.

Michael Berner, Head of Merchant Sales and Acquiring at Visa CEMEA, dives into the study to find out. He shares his insights on consumer behaviors trends and what does this mean for merchants, marketers and the payments industry.