JFDI with The Two Lauras - For Freelance Social Media Managers

Before becoming a child online safety expert, Jessica Chalmers was a freelance social media manager, and it was during that time she started feeling uneasy about social media and worrying about how to keep her children safe on social media.

While social media was a great way for her clients to reach new people in a marketing context, she had this niggly feeling in her head that this was less good for children and young people.

After watching the Netflix documentary, The Social Dilemma, and learning more about the power and influence that the online world has over us, she realized very quickly that she was not equipped to keep her children safe online.

That doubt led her on a journey of discovery. She has trained with some of the world’s leading child safety experts and wants to share everything she knows. From monitoring screen time to talking about tricky topics such as porn, Jess helps people to navigate the choppy cyber waters and become a truly confident digital parent.

The importance of keeping children safe on social media

Regardless of whether you have children of your own, knowing how to keep children safe on social media is so important.

While Jess often talks about the risks, she is pro-technology and acknowledges there are loads of benefits to our children growing up with this amazing tech at their fingertips. But of course, with anything going online, there are risks and the kind of general risks that you get online, which of course, are also translated to social media.

There's a risk of cyberbullying, children seeing inappropriate content, whether that's porn or hateful content, and dreadful things like self-harm and suicide content. Then there's the risk of online grooming, which unfortunately has risen a lot since the pandemic. The FBI recently recorded that there are over 500,000 predators online. And these are problems that we must all be aware of.

There are so many more things you need to be aware of these days, and while risks still exist for children who are out and about on the streets, don't talk to strangers, don't get in people's cars etc. digital risks that can take place when they're in your home in their safe place.

When your kids are set on their devices, even next to you, they can be having conversations with people they naively shouldn't be having conversations with. Jess told us she remembered when she had her son, that one of the things that really struck her was realising that these days a bully can follow them home, go in the front door, up the stairs into their bedroom and continue to bully them even in the safety of their home.

Jess pointed out that most social media platforms require you to be 13+ to create an account. But lots of children join social platforms as young as eight when they should be 13.

But most parents don't realise that if a child joins social media at age 8 and tells the platform, they are 13, then once they actually are 13, the algorithm thinks that they're 18 and shows them content suitable for adults, with no restrictions.

In this episode, Jess shares some simple tactics to help you to keep children safe on social media networks, including one thing you should teach your child as early as possible to ensure they know how to protect themselves too.

Connect with Jess on Instagram @the_socialjess or via her website at socialjess.com

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.

Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.

In this episode, we’re chatting about:

• Why we think you should be diversifying your offers
• Things we’ve sold to implement the offer triangle in our own businesses in the past
• All the different things we could think of that you could sell to create your own offer triangle
• Our very special calculator to help you work this all out

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

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Find out exactly what JFDI with The Two Lauras is all about!

We've been posting up to 4 Reels a day lately and in this episode, we share some things we've discovered since going all in! We talk about whether social media managers should be using Reels themselves and if it's a good service to offer to their clients. Plus we discuss what's working for us so you can try it too.

Subscribe to our Reels Review weekly emails and get simple ideas you can use to create awesome Reels in minutes thetwolauras.com/reels-review.

Submit a question or idea for us to cover in the podcast at thetwolaura.com/podcast-questions

Find us on Instagram @thetwolauras.

In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it!

If you'd like to submit a question for us to answer on the podcast go to thetwolauras.com/podcast-questions

Find out more about The Inner Hub at thetwolauras.com/inner-hub