
Balancing Capital and Opportunity with Chris Urso
11/15/18 • 32 min
Chris Urso is managing partner of URS Capital Partners. Since 2007 he’s cultivated relationships via its field partners, private investors and real estate professionals. From 2008-2009, he led a multi-state team to acquire, renovate and lease/sell over 60 single family homes.
In 2010 he directed the firm’s efforts towards multifamily and has taken a very systematic path to accumulating over 1,800 units with an asset value of over $100,000,000 through acquiring well-positioned multifamily assets in need of turnaround while maintaining a risk aware approach.
He’s responsible for securing over $34,000,000 of private capital in the last 9 years and his constantly seeking new relationships to expand the firms reach. Prior to URS Capital, Chris was a minority partner and Director of Operations at Skyline Legal Technologies, a Manhattan based litigation support company.
Chris was an integral part of the company’s growth from start up to $16MM in annual revenue and its eventual sale. Real estate, specifically multifamily, has been his true passion since purchasing his first property more than 15 years ago. He is a graduate of Manhattan College.
He goes in depth with us about syndication, money raising, meditation and the Jacksonville market!
URS Capital Partners:
http://www.urscapitalpartners.com/
Chris’ Youtube Page:
https://www.youtube.com/user/nationalreis/featured
Top 10:
Washer/Dryer Hookups
Jacksonville
Picking Markets
Growth Prospects
Syndication
Raising Money
Building Momentum
Transaction Junkies
Meditation
And much more!
**ONLY 2 DAYS LEFT** Contribute to Rand Cares: https://virtualfooddrive.secondharvestetn.org/drives/283
Register on the investor portal and fill out the investor portal form:
Create an Account – Rand Partners
Subscribe to our Youtube Channel for lots of great content!
Learn More About Our Mentorship Programs
Get tickets to our next Multifamily Mastery Event in Orlando!
We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
Chris Urso is managing partner of URS Capital Partners. Since 2007 he’s cultivated relationships via its field partners, private investors and real estate professionals. From 2008-2009, he led a multi-state team to acquire, renovate and lease/sell over 60 single family homes.
In 2010 he directed the firm’s efforts towards multifamily and has taken a very systematic path to accumulating over 1,800 units with an asset value of over $100,000,000 through acquiring well-positioned multifamily assets in need of turnaround while maintaining a risk aware approach.
He’s responsible for securing over $34,000,000 of private capital in the last 9 years and his constantly seeking new relationships to expand the firms reach. Prior to URS Capital, Chris was a minority partner and Director of Operations at Skyline Legal Technologies, a Manhattan based litigation support company.
Chris was an integral part of the company’s growth from start up to $16MM in annual revenue and its eventual sale. Real estate, specifically multifamily, has been his true passion since purchasing his first property more than 15 years ago. He is a graduate of Manhattan College.
He goes in depth with us about syndication, money raising, meditation and the Jacksonville market!
URS Capital Partners:
http://www.urscapitalpartners.com/
Chris’ Youtube Page:
https://www.youtube.com/user/nationalreis/featured
Top 10:
Washer/Dryer Hookups
Jacksonville
Picking Markets
Growth Prospects
Syndication
Raising Money
Building Momentum
Transaction Junkies
Meditation
And much more!
**ONLY 2 DAYS LEFT** Contribute to Rand Cares: https://virtualfooddrive.secondharvestetn.org/drives/283
Register on the investor portal and fill out the investor portal form:
Create an Account – Rand Partners
Subscribe to our Youtube Channel for lots of great content!
Learn More About Our Mentorship Programs
Get tickets to our next Multifamily Mastery Event in Orlando!
We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
Previous Episode

Apartment Marketing with Matt Easton
Self-proclaimed King of Apartment Marketing, Matt Eastons Leasing University videos, seminars, and books have simplified how the industry leases apartments. He is also Executive Vice President of MultiFamily Traffic and apartment marketing agency employing SEO optimization. His mission in life is to bring apartment communities more traffic and help property managers sign more leases. Matt has personally helped hundreds of apartment communities do billions in additional revenue.
In this impactful podcast, Matt lays out the perfect leasing process:
· Greet the prospect.
· Determine the prospects wants and needs.
· Select and build value.
· Make the proposal to the prospect.
· Close the prospect.
Matt also discusses the best way to find qualified tenants to rent your apartment, and gives his reasons why social media is NOT the best strategy. Matt also discusses why you don’t’ need thousands and thousands of dollar to set up a website, and what your website should include for you to drive traffic and capture leads
Matts Website: https://www.multifamilytraffic.com/
Matts Youtube: https://www.youtube.com/channel/UCbsKRYzdaoNlwzo5RQbm68Q/featured
Top 10
Apartment Marketing
Generating Leads
Top Line vs Bottom Line
Cash Flow
Customer Retention
Perfect Leasing Process
Building Value
Training
SEO
And much more!
Contribute to Rand Cares: https://virtualfooddrive.secondharvestetn.org/drives/283
Register on the investor portal and fill out the investor portal form:
Create an Account – Rand Partners
Subscribe to our Youtube Channel for lots of great content!
Learn More About Our Mentorship Programs
Get tickets to our next Multifamily Mastery Event in Orlando!
We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
Next Episode

Upsides of Syndication with Jeff Greenberg
Since 2007 Jeff has been investing in multi-family and student housing assets in emerging markets. Jeff focuses on all aspects of projects including; underwriting, acquisitions, investor relationships, contract negotiations, business systems development, business management and asset management. He has proposed, implemented, and supervised million dollar budgets for government agencies, as well as private and public organizations. In 2017, Jeff Greenberg left his career in Network Engineering for good. Now he serves as the CEO of his own company, Synergetic Investment Group, LLC. He talks to us about what markets he likes and which ones he avoids, his view on mentorship and how he built his team.
Jeff’s Website:
The RundownThat First Deal SpaceX Learning from your Mistakes Investor Return Retirement Value Adds RUBs Amenities Delegation Picking Markets Opportunism Education Tips on where to start Bring Me Value Teaching Styles Organic Team Building Ginos Wholistic Underwriting Program - Market, Owner?, Property?, Financial Analysis Bring A Deal, Not An OM Tips for Raising Capital Networking Student Housing Habits for Success What to Read Letting go of Limiting Beliefs Learn Skills And much more!
Register on the investor portal and fill out the investor portal form:
Create an Account – Rand Partners
Subscribe to our Youtube Channel for lots of great content!
Learn More About Our Mentorship Programs
Get tickets to our next Multifamily Mastery Event in Orlando!
We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/
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