Traeger Pellet Grills: Cooking up the Competition

Traeger Pellet Grills: Cooking up the Competition

Simon Greathead, Associate Professor, Global Business at Brigham Young University’s Marriott School of Business discusses his award-winning Traeger Pellet Grills case. The case addresses the complexities associated with managing an international supply chain, cross-culture negotiation, meeting the needs of various stakeholders in a supply chain, and how to respond to unethical business partner behaviour. Additionally, Simon shares insights on the three elements contained in a great case, writing cases with multiple themes, allowing students to drive case discussion, building trusted relationships, and his approach to influencing students.

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Traeger Pellet Grills: Cooking up the Competition won the 2020 EFMD case competition award in the supply chain management category.

Professor Simon P. Greathead is an international business and global supply chain professor at BYU’s Marriott School of Business. Simon earned an MBA from Henley Business School at the University of Reading in the UK and a BS in Business Management from Brigham Young University in Provo, UT. Simon’s current interests focus on process optimization, ERP implementation, change management, global negotiations, international business, supply chain innovation, and the global supply chain as a strategic concern. Simon began teaching at BYU in 2008 as an international business instructor and currently teaches global supply chain, operations, negotiations, and international business courses. Simon has published in Harvard Business Review as well as Ivey Publishing and other notable journals.