
Engineer Kori Anders - Music Business Success Secrets: People Skills Pay the bills
03/25/25 • 39 min
In this conversation, Grammy Award-winning audio engineer Kori Anders shares insights into the music industry, emphasizing the importance of people skills over technical skills in audio engineering. He recounts his journey from aspiring lawyer to successful audio engineer, highlighting key inspirations and experiences that shaped his career. The discussion delves into the realities of recording sessions, unique artist processes, and the vital role of communication and trust in the studio. Kori also reflects on the balance between technical and creative skills, and the unspoken language that exists between artists and engineers.
In this conversation, Grammy Award-winning audio engineer Kori Anders shares insights into the music industry, emphasizing the importance of people skills over technical skills in audio engineering. He recounts his journey from aspiring lawyer to successful audio engineer, highlighting key inspirations and experiences that shaped his career. The discussion delves into the realities of recording sessions, unique artist processes, and the vital role of communication and trust in the studio. Kori also reflects on the balance between technical and creative skills, and the unspoken language that exists between artists and engineers.
Previous Episode

Producer Liby V: From Intern To The Top Of The Charts
In this episode, Producer Liby V (one of Sensei's old students), drops in to share his journey from intern to the top of the charts.
Fresh off his recent success with girl group Psiryn's "Sober" hitting #1 on the Billboard Adult RnB charts (#17 overall), he talks with Sensei and Fatboi about his path from student to producer, creativity, networking, gear selection, and much more.
He emphasizes the significance of timing in music releases, the art of simplicity in production, and the shift towards using analog gear. Libby also distinguishes between the roles of a beat maker and a producer, while navigating the fine line between influence and originality in music creation. In this engaging conversation, the speakers delve into the world of music production, exploring themes of nostalgia, the evolution of engineering, the impact of AI, and the importance of emotional connection in music. They share personal stories about their journeys from musicians to producers, discuss the challenges of staying true to one's sound amidst industry pressures, and reflect on the diverse genres they work in. The conversation emphasizes the significance of authenticity and passion in the creative process.
- (00:00) -
- (00:00) - Chapter 2
- (00:00) - Breaking Boundaries in Music Production
- (02:58) - Networking and Building Relationships
- (05:57) - The Journey of 'Siren' and Timing in Music
- (08:59) - Creative Inspiration and Genre Blending
- (12:04) - The Art of Simplicity in Music Production
- (15:05) - The Shift to Analog Gear
- (18:05) - Defining Roles: Beat Maker vs. Producer
- (21:01) - Navigating Influence and Originality in Music
- (24:00) - Collaborations and Influences in Libby V's Career
- (26:18) - Nostalgia and Gear Regrets
- (30:06) - The Evolution of Engineering and Production
- (34:54) - The Journey from Musician to Producer
- (39:14) - AI's Impact on Music Production
- (43:36) - Emotional Connection in Music
- (46:10) - Exploring Different Genres
- (47:32) - Staying True to Your Sound
Fatboi is a Multi-platinum, Grammy nominated, award winning producer whose credits include: Camoflauge, YoungBoy Never Broke Again, Gucci Mane, Young Jeezy, Rocko, Shawty Redd, Flo Rida, Bow Wow, Bone Thugs-n-Harmony, Juvenile, Yung Joc, Gorilla Zoe, OJ Da Juiceman, 8Ball & MJG, Jeremih, 2 Chainz, Nicki Minaj, Bobby V, Ludacris and Yo Gotti, Monica, Zay Smith, TK Kravitz, Future.
Sensei Hollywood (a.k.a. Dan Marshall) is an accomplished musician, producer, engineer who's performed on and engineered multi--platinum records with Big Boi, Outkast, Killer Mike, Chamillionaire, Carlos Santana, Mary J. Blige, Snoop Dogg, Ron Isley, Lil Wayne, Trillville, Monica, and more...
He was formerly an instructor and the chair of the Audio Production program at the Art Institute of Atlanta where he taught a new generation of audio engineers and producers to go on to great things in their own right.
Next Episode

Kori Anders (Part 2) - Music's Future: Atmos Mixing & Navigating AI
Here in part 2 of our conversation with grammy award winning recording engineer Kori Anders, we delve into the evolution of music production, highlighting the shift from analog to digital, the impact of technology on creativity, and the challenges faced by modern engineers. We discuss the role of AI in music production, the future of immersive sound technologies like Dolby Atmos, and the importance of maintaining the vibe in music. Kori, Sensei, and Fatboi share memorable studio experiences and insights from their careers, emphasizing the need for adaptability in an ever-changing industry.
Chapters
00:00 Evolving with Technology in Music Production
03:07 The Shift from Analog to Digital
05:58 The Role of Templates in Mixing
08:47 Embracing AI in Music Production
12:04 The Future of Dolby Atmos in Music
14:57 Consumer Experience and Music Quality
18:14 The Importance of Vibe in Mixing
21:01 Learning from New Producers
24:04 Memorable Studio Experiences
29:59 Final Thoughts and Advice
31:33 LEVEL UP Lightning Round: We put Kori on the spot
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“Before I even knew there was such a career as audio engineering, I was just a kid growing up in San Jose, California who wanted to be a DJ.”
Mention anything music related to this guy, and watch his face light up. Kori Anders is as passionate as they come when it comes to Mix Engineers. Back in 2002 he was literally a month away from starting law school, when he decided to instead take a leap of faith and pursue his passion for music by enrolling in Full Sail University’s Recording Arts program. That leap of faith has reaped rewards that have surpassed anything he could have ever imagined. Through out the little more than a decade he has been an engineer, Kori has worked with a plethora of amazing artists and producers including Nicki Minaj, Usher Raymond, Wyclef Jean, and Pharrell Williams. He has worked on more than 20 Gold and Platinum selling Albums and has received Grammy Nominations for his work on Akon’s “Konvicted” album and Faith Evans’ “R&B Divas” album. In 2010, he joined elite company by becoming a Grammy Award Winning Engineer for his work on BeBe and CeCe Winans’ Best Contemporary Gospel Album, “Still”.
Kori draws from a combination of a diverse musical palette, his roots as a DJ, and his uncanny ear for detail, to provide his clients with a polished sound that enhances the emotional intent of the artist. On the few days off from mixing that he does have, Kori is often still found in the studio creating. Music is sacred to him, and for that reason, quality is the only option.
“Its an amazing feeling to breath life into some of the records that become the soundtracks to millions of people’s lives. I wouldn’t trade my career for any other career in the world!”
-Kori Anders
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ABOUT THE HOSTS:
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Fatboi is a Multi-platinum, Grammy nominated, award winning producer whose credits include: Camoflauge, YoungBoy Never Broke Again, Gucci Mane, Young Jeezy, Rocko, Shawty Redd, Flo Rida, Bow Wow, Bone Thugs-n-Harmony, Juvenile, Yung Joc, Gorilla Zoe, OJ Da Juiceman, 8Ball & MJG, Jeremih, 2 Chainz, Nicki Minaj, Bobby V, Ludacris and Yo Gotti, Monica, Zay Smith, TK Kravitz, Future.
https://twitter.com/thefatboi
https://www.instagram.com/thefatboi_/
______________________________________________
Sensei Hollywood* (a.k.a. Dan Marshall) is an accomplished musician, producer, engineer who's performed on and engineered multi--platinum records with Big Boi, Outkast, Killer Mike, Chamillionaire, Carlos Santana, Mary J. Blige, Snoop Dogg, Ron Isley, Lil Wayne, Trillville, Monica, and more...
He was formerly an instructor and the chair of the Audio Production program at the Art Institute of Atlanta where he taught a new generation of audio engineers and producers to go on to great things in their own right.
https://www.instagram.com/senseihollywood
https://twitter.com/senseihollywood.
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