It's All Been Done Before
Philip Pravda
Philip Pravda: A Legacy in Menswear, Reinvented for the Modern Era
Philip Pravda, founder and CEO of SuitCafe.com, is a seasoned expert in luxury menswear with over 30 years of experience in the industry. Coming from a long line of clothiers spanning generations, Philip grew up immersed in the world of fine tailoring, learning firsthand from his father, grandfather, and great-grandfather. His expertise in luxury Italian fabrics, custom suiting, and high-end fashion retail has made him a recognized name in the menswear business.
For years, Philip owned and operated multiple luxury menswear boutiques on Madison and Fifth Avenue in New York City, catering to an elite clientele seeking premium craftsmanship. However, in 2014, recognizing the changing landscape of retail, he made a bold move—going online with his business. This transition allowed him to bring high-quality, custom Italian-made suits directly to discerning customers worldwide.
Philip’s journey is a testament to innovation within tradition. While the foundation of his business remains rooted in classic tailoring, he has redefined what it means to sell luxury menswear in the digital age. Through SuitCafe.com, he provides personalized service, expert guidance, and exclusive made-in-Italy pieces crafted from the finest fabrics. His deep knowledge of fabric sourcing, tailoring, and modern retail strategies has positioned him as a thought leader in the evolving menswear market.
Philip also shares his insights through his podcast, “It’s All Been Done Before,” where he explores how entrepreneurs, creatives, and industry professionals reinvent themselves in an ever-changing world. His debut episode flips the script—he is the one being interviewed, sharing his experiences, challenges, and strategies for success. Future episodes will feature conversations with colleagues, customers, and friends from various industries, uncovering how they overcame the notion that “it’s all been done before” to carve out their own unique paths.
Whether through custom luxury suiting, digital innovation, or thought leadership, Philip Pravda continues to prove that while the fundamentals of business may not change, there is always a new way to do it better, smarter, and with your own signature style.
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The state of men's fashion business yesteryear vs today.
It's All Been Done Before
12/01/21 • 59 min
What does it mean that it's all been done before? Episode 1
Philip Pravda, founder and CEO of suitcafe.com having been in the retail clothing business in New York City for over 30 years changed course and went online in 2014. After having multiple luxury menswear shops on Madison and Fifth Avenue in New York City he dropped them all and brought his business to the internet. Was it a good move? How is this different than what his father, grandfather and great grandfather did generations before him in the clothing business? How has the business changed? Philip Pravda's first episode of his podcast "It's All Been Done Before" is actually him being interviewed only weeks ago on a local business radio show. Get to know who Philip is and what he has accomplished or not accomplished in his business career.
How many people think that their idea cannot move forward because it's already been done? Well, that may be so, but you could always find a route to do it differently or do it better in some way. As Philip says in this interview, he is in the same business as his ancestors, but he is doing it his way.
Now that you have had a chance to get to know Phil, future episodes will be interviews and discussions with many of his friends, colleagues and customers from all walks of life and with different experiences in their work and family life. Learn how many of them got started and what changed and why. How they saw an opportunity or lost an opportunity for thinking it had already been done before. What gave them the spark to do it differently to overcome that feeling the task is too big. You may just see how you can create something and do it better or differently than what has already been done.
Reach out: Phil Pravda's social media:
Insta: @suitcafe
YouTube: @suitcafe
Facebook: @suitcafecom
Twitter: @philippravda @suit_cafe
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
You Tube Stars CRM Jewelers of Miami- Rolex, Audemars & Pateks High End Luxury Watch Market
It's All Been Done Before
03/08/22 • 79 min
In Episode 4 of "Its All Been Done Before" we meet Charlie Marcelin of CRM Jewelers run a family business. With his father Carlos, the founder, Charlie works daily along with other relatives in their boutique in Miami Florida. They specialize in the ultra luxury high end watch and jewelry market. Their main brands are Rolex, Audemars Piguet, Patek Philippe and Richard Mille.
After working together for about 7 years in their current location, the business has been expanding quickly due to their social media exposure. The You Tube channel has almost 400,000 subscribers and they also have a growing presence on Instagram. This has allowed customers to find them from the world over and make their luxury watch purchases.
Listen to how Charlie has learned the business from his father. How the current watch market is exploding with new clients and high prices. How Charlie and his Dad work together to give top customer service to all that walk into their store or through the thousands of texts and messages they receive from fans of the channel. Most importantly is their work ethic and how the family always comes first. Of course living in Miami there is always time for fun and that shows through on their weekly You Tube uploads.
Watch this episode on YouTube @suitcafe channel. https://youtu.be/fSQbncHakmc
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Philip Pravda’s 4-Hour TikTok Livestream: Cashlana™ Suit Drop, Luxury Fabrics & Spring/Summer Styles, Menswear Q&A
It's All Been Done Before
03/10/25 • 238 min
On this episode of It’s All Been Done Before, we take you behind the scenes of our 4-hour TikTok Live Stream where we officially drop the brand-new Cashlana suit—a luxurious blend of Super 150s wool and cashmere—at just $495, with an exclusive $100 off using code CASH100.
Throughout the live, we take real-time questions from viewers and dive into everything menswear—from custom suit construction to top-tier Italian labels like Zegna, Brioni, Canali, Ralph Lauren Purple Label, and Tom Ford. We also preview fresh spring/summer swatches, including new Irish linens, dynamic wrinkle-resistant linens, and other standout seasonal fabrics.
If you’re into tailoring, fabric geekery, or just love a good fashion convo, this one’s for you.
🧵 Tailoring. Talk. TikTok energy. It’s all been done before—but not like this.
🔗 Connect with us:
• TikTok: @suit_cafe
• Instagram: @suitcafe
• X / Twitter: @suit_cafe
• Facebook: @suitcafecom
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Live on TikTok Inside the Clothing Business: Stallone’s Suit, Shoplifting, and Real Retail Stories
It's All Been Done Before
04/19/25 • 221 min
In this episode, recorded live on TikTok, I share a real-world look at the clothing business — from managing production challenges to dealing with unexpected client issues.
I talk about working with custom orders for high-profile clients, including a story about Sylvester Stallone’s Tulsa King suit fitting problems during filming in New York.
I also dive into stories from the retail side: dealing with stolen credit cards, shoplifting incidents, and the realities no one tells you about running a customer-facing business.
Whether you’re in fashion, retail, entrepreneurship, or just curious about the true behind-the-scenes experience, you’ll find honest lessons, unexpected stories, and insights you won’t hear anywhere else.
Follow along for unfiltered talk about craftsmanship, resilience, and building a business when the unexpected is just part of the job.
- clothing business
- Sylvester Stallone
- Tulsa King
- custom suits
- shoplifting stories
- stolen credit cards
- retail life
- small business owner
- fashion industry
- entrepreneurship journey
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Custom Guitars From Reclaimed Pianos? Let's Talk With Boot Ferguson Of BA Ferguson Guitars
It's All Been Done Before
02/25/22 • 73 min
In episode 3 we speak with Boot Ferguson, owner and founder of BA Ferguson Guitars in Texas. Boot became enamored with fixing used guitars. That's certainly been done before. How was he going to make his passion into a business? Why not create custom guitars. Well, that's also being done. So how did Boot find a way to create custom electric and acoustic guitars on his terms? Listen to find out how this budding entrepreneur of 15 years plus, designs, and builds each guitar by hand with an amazing quality of (click play). An American dream story.
This episode on You Tube: https://youtu.be/hx4vJJFmBek
Website: http://www.suitcafe.com
Instagram: @suitcafe
Facebook: @suitcafecom
TikTok: @suit_cafe
Twitter: @suit_cafe
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Wayne Schneider of PCNY. From Car Service To Rentals To One Of The Largest Feed The Hungry Events in NYC.
It's All Been Done Before
04/12/22 • 61 min
Wayne Schneider hustles. I know him from his large Instagram account with over 110,000 followers. His content is what is intriguing. Wayne is a car guy. That means at any time a Lambo Urus, or Ferrari can show up on his account. Not to mention about 10 Aston Martins he sold to some of his followers. Cars however is only one of his passions. Wayne and his brand "PCNY" has used his love of cars to feed ten's of thousands of homeless and hungry in the streets of New York City with his weekly "PCNY In The Streets" gourmet food buffet outside Madison Square Garden. Rain, shine, hot or cold Wayne is there with exotic cars and tons of real hot food created by his friends at some of the top restaurants in the city. All free for those in need. His turkey drive on Thanksgiving Day helps more than 25,000 families and his book bag drive gets over 1000 kids needed school supplies.
In our real time discussion, while Wayne was at work in his Yonkers body shop, we discussed how this journey began and how it went from trying to build a business for himself and his brother into having that business and giving back to the community where he lives and beyond.
If you hear a few brief interruptions, remember, Wayne was at work and the customer always comes first.
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Learn How Massimo Pirrone MP Sartoria Italiana Creates Custom Menswear Clothing In Belgium & Italy
It's All Been Done Before
03/03/23 • 71 min
Our guest Massimo Pirrone, gained a large following on Instagram @pirronemassimo to the tune of 137,000 followers as of this podcast. His custom made menswear shop in Antwerp, Belgium prides itself on handmade Italian workmanship from his lab in Puglia, Italy.
Everyday he drinks his "risretto" short shot espresso in front of his shop on his Instagram reels and gives a daily lesson of positivity.
In this the first episode of season two of "Its All Been Done Before", learn how Massimo has cultivated a clientele in Belgium for his handmade Italian clothing. How did he find himself in Antwerp and not Italy? Explore his new lab in Puglia as he expands his business with more tailors that are becoming more difficult to find and most importantly learn about the best Italian mills for fabrics and the differences between fabrics for different seasons. We also discuss the age old question: Single Breasted or Double Breasted? What do you prefer?
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
How a dentist changed his family business and decides to help other local dentists in his community.
It's All Been Done Before
01/24/22 • 54 min
My guest on the podcast is David Jagudaev DMD. A successful dentist and surgeon with an expertise in dental implants in Tel Aviv, Israel. He is part of a family business that has had its ups and downs. Family dynamics come into play. Learn how Dr, Jagudaev was able to analyze his business, reach out for help and convince his old school, business minded father to pull the family dental clinic up to new heights. In the process, David saw an opportunity to learn more about the business side than he ever did and takes this new knowledge to the community he so loves, dentistry.
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Entrepreneur Fabio Attanasio Talks Italian Custom Suit Tailoring & His Famous Eyewear Collection: Quality, Workmanship And Old World Artisans From Italy.
It's All Been Done Before
05/11/22 • 65 min
Fabio Attanasio joins us from his home in the city of Milan, Italy. Born in Naples and educated as an attorney, Fabio was drawn to follow his passion in the men's custom tailoring business. Having been fascinated with custom tailor shops over the years he built an international blog searching out tailoring houses around Europe: Italy, Spain England and France. His blog became so popular that tailors and international luxury brands began to seek him out to write about their products.
His journey has taken him around the planet and he has just published his first book, "Scent Of Tailoring Vol. 1". Learn how he started knocking on doors and how he stayed the course in creating his multiple collections of shoes, eyewear and a cashmere knit brand all with the creativity, quality and workmanship Italian artisans are known for.
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
Philip Pravda is Live From Midtown Manhattan: Custom Fashion, Retail Legacy & Real Talk From Fifth Avenue
It's All Been Done Before
05/07/25 • 22 min
Walk with me through the streets of Midtown Manhattan — just blocks from where I ran custom clothing stores on Madison Avenue and Fifth Avenue, some of the most expensive retail real estate in the world. This is a raw, live-recorded podcast from a New York City sidewalk, where I reflect on decades in fashion, retail, and custom menswear.
From the story behind my $695 handmade raincoats to tales of $40,000 suits, vintage rent prices on Fifth Avenue, and my family’s generational roots in the clothing industry — this is the unfiltered perspective of a lifelong menswear entrepreneur. We talk about:
🗽 Life in New York’s Madison Ave & Fifth Ave Midtown
🧵 The process behind selling custom-made suits
🇮🇹 Italian mills, mink-lined coats & real tailoring versus made-in-China hype
📈 Pricing, tariffs, and why quality wins over marketing
📍 Flashbacks to former stores on Madison Ave and stories from 47th Street’s diamond dealers
💼 Doing business online, by appointment, and connecting with clients across the country
👞 A shoutout to new burnished leather shoes and style tips for dressing in the city
🎙️ Why I started this podcast: to show how anything “that’s been done before” can be done better
This isn’t polished, filtered content. It’s storytelling from the sidewalk, mixed with business wisdom and street-smart style.
—
📆 Recorded live: May 6, 2025
📱 Originally streamed via TikTok Live
🎧 Podcast by: Suitcafe
🎙️ Podcast Series: It’s All Been Done Before
—
📍 Learn more or shop custom menswear at:
👉 https://suitcafe.com
📲 Follow Suitcafe on Social:
📸 Instagram: @suitcafe
🎥 TikTok: @suit_cafe
🧵 Threads: @suitcafe
📘 Facebook: facebook.com/suitcafecom
🎥 YouTube: youtube.com/@suitcafe
Meet Your Host: Philip Pravda
Philip Pravda, founder of SuitCafe.com, is a seasoned menswear expert with over 35 years in the business and a family legacy dating back to 1908, when his ancestors first started selling men’s clothing in New York. His passion for luxury fashion, fine tailoring, and craftsmanship has made him a respected voice in the industry.
Philip’s expertise extends beyond traditional menswear—his new collection includes handmade shoes and sneakers from Spain, fully customizable online, along with silk neckwear, pocket squares, and genuine crocodile belts. Each piece reflects his commitment to quality, elegance, and modern customization.
Follow Philip on social media (@suitcafe on all platforms, especially YouTube & Instagram) for exclusive content on luxury fabrics, tailoring, and the ever-evolving menswear industry.
Explore the collection at https://suitcafe.com
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FAQ
How many episodes does It's All Been Done Before have?
It's All Been Done Before currently has 10 episodes available.
What topics does It's All Been Done Before cover?
The podcast is about Menswear, Style, Fashion, Entrepreneurship, Youtube, Italy, Podcasts, Sales, Business and Travel.
What is the most popular episode on It's All Been Done Before?
The episode title 'Learn How Massimo Pirrone MP Sartoria Italiana Creates Custom Menswear Clothing In Belgium & Italy' is the most popular.
What is the average episode length on It's All Been Done Before?
The average episode length on It's All Been Done Before is 95 minutes.
How often are episodes of It's All Been Done Before released?
Episodes of It's All Been Done Before are typically released every 35 days, 2 hours.
When was the first episode of It's All Been Done Before?
The first episode of It's All Been Done Before was released on Dec 1, 2021.
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