A Look at GHOST9's Debut During the Pandemic

Debuting a K-pop group under normal circumstances is, to say the least, no easy feat. So, what do we make of a rookie K-pop group from a smaller music label that not only debuts during the COVID-19 pandemic, but also decides to go on tour? Well, that's exactly what K-pop group GHOST9 did in 2022.
In our very first episode of It's a K-pop Thing, we're kicking off a two-part series that looks at K-pop groups that debuted during the pandemic. In Episode 1, we go back in time to January 2022, when GHOST9 held their first concert in the U.S.
We'll discuss the group's performance at the El Rey Theater in Hollywood, their collaboration with KOREOS, a dance cover group at UCLA, and lastly, their overall marketing and promotional strategy—and what we make of it!
EPISODE RUNDOWN:

• 1 - "A surplus of K-pop concerts" (4:55)
• 2 - GHOST9 Concert Recap (6:30)
• 3 - KOREOS Interview with Janie Wang (janiewang_19) and Rin Sohn (@rin.ajin) (18:30)
• 4 - Does this marketing strategy work? (55:34)
• 5 - What's next? (67:51)

Stay tuned for Part 2, where we look at another rookie K-pop group that's taken a very different approach to getting their name out there!
WATCH GHOST9 & KOREOS COLLAB HERE:
https://youtu.be/s60jrrIg1is

It's a K-pop Thing is hosted by two journalists and longtime K-pop stans, Alexis Hodoyán-Gastélum and Theresa Avila.
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