Jim Marascio + Salesforce CRM

12/13/22 • 44 min

IT Matters | Tech Solutions and Strategies for Every Industry

The IT Matters Podcast is about IT matters and matters pertaining to IT.

In this episode of IT Matters, host Aaron Bock interviews Jim Marascio, Principal & Chief Executive Officer of Equals 11.

Conversation Highlights:

How attending a coding camp in fourth grade led Jim to a career in IT (0:43)
What the organizational structure of a company reveals about their IT department (05:31)
Jim explains what Equals 11 is and how they help businesses with CRM (8:45)
What CRM means to a company and how it will evolve in the marketplace (13:21)
Why Jim chose to work with Salesforce and how the product works for businesses (16:01)Trends and predictions with Salesforce (23:50)
Challenges that businesses face with implementing Salesforce and misusing the software (30:22)
How Salesforce is leveraging AI (36:52)
The #1 piece of advice Jim would give to millions of people, in his technology state of the union address (42:32)

Resources Mentioned:

24:07 – Salesforce Report
Quality data proves critical to business performance – Experian Data Quality

About Jim Marascio:

Jim Marascio is the Principal and CEO at Equals 11, a certified Salesforce Consulting Partner. Prior to launching Equals 11, Jim served as the Chief Delivery Officer for Accelerance, a global software advisory and consulting firm, Chief Technology Officer at both DART Innovation, a retail technology company, and 11Giraffes, a globally deployed SaaS company in the digital signage space, and CIO at Portrait Innovations, a national retailer.

Jim’s career has been built around the software engineering space, particularly in SaaS platforms generating and processing large volumes of data, as well as systems integration, and global software outsourcing. He loves to build software products, and to help other companies to build and manage software engineering teams

In his free time, Jim loves to travel and explore. He spends a lot of time volunteering on advisory and charity boards. He is an avid sports fan, especially of college football and NHL hockey.

The IT Matters Podcast is about IT matters and matters pertaining to IT.

In this episode of IT Matters, host Aaron Bock interviews Jim Marascio, Principal & Chief Executive Officer of Equals 11.

Conversation Highlights:

How attending a coding camp in fourth grade led Jim to a career in IT (0:43)
What the organizational structure of a company reveals about their IT department (05:31)
Jim explains what Equals 11 is and how they help businesses with CRM (8:45)
What CRM means to a company and how it will evolve in the marketplace (13:21)
Why Jim chose to work with Salesforce and how the product works for businesses (16:01)Trends and predictions with Salesforce (23:50)
Challenges that businesses face with implementing Salesforce and misusing the software (30:22)
How Salesforce is leveraging AI (36:52)
The #1 piece of advice Jim would give to millions of people, in his technology state of the union address (42:32)

Resources Mentioned:

24:07 – Salesforce Report
Quality data proves critical to business performance – Experian Data Quality

About Jim Marascio:

In his free time, Jim loves to travel and explore. He spends a lot of time volunteering on advisory and charity boards. He is an avid sports fan, especially of college football and NHL hockey.

Previous Episode

Will Friedrich + Cloud Fin Ops Technology

The IT Matters Podcast is about IT matters and matters pertaining to IT.

In this episode of IT Matters, host Aaron Bock interviews Will Friedrich, Director of Strategy and Consulting at Experis.

Conversation Highlights:

Will explains how he began working with the cloud and how the cloud has evolved over the past two decades (4:08)
Why companies should consider adopting the cloud (8:15)
The general use cases for the cloud (13:08)
What the cloud actually is, and how business leaders should look at it (16:43)
How cloud fin ops increases cross-functional efficiency within an organization (18:53)
The challenges of scaling appropriate cloud spend to an organization (25:19)
Who is usually championing cloud fin ops in an organization and how that role is evolving (30:12)
Advice for smaller companies looking to adapt the cloud (33:15)
Will’s prediction for the landscape of cloud competition in the next 5-10 years (37:23)
The #1 piece of advice Will would give to millions of young people starting their career in IT, in his technology state of the union address (47:44)

Resources Mentioned:

FinOps Foundation

About Will Friedrich:
Will Friedrich is the VP of IT Solutions with Experis, a global leader in IT professional resourcing and managed services. For the past 17 years, he has forged a career in technology, serving and leading in various PMO functions as well as product marketing, software portfolio delivery, IT infrastructure, cloud, and tech business management consulting functions. Will is a husband, proud father of two fantastic kids, and loves golfing, surfing, and college football Saturdays.

Next Episode

Jeremy Campbell + Reinsurance Technology

The IT Matters Podcast is about IT matters and matters pertaining to IT.

In this episode of IT Matters, host Aaron Bock interviews Jeremy Campbell, VP of Technology at Velogica US, a SCOR Global Life Americas company.

Conversation Highlights:

The challenges of working in IT at a local county government (4:57)
How Jeremy went from programming as a young boy to a VP of Technology (9:16)
Jeremy’s advice for young people who want to pursue a career in IT (14:35)
What SCOR Global Life Americas does and how reinsurance works (17:00)
How Jeremy prioritized the process of digital transformation at SCOR (22:03)
Challenges that the complex regulatory environment of reinsurance creates for IT innovation (25:02)
Why SCOR decided to migrate to the cloud in 2014 (27:43)
How the cloud has evolved over the past 8 years (32:48)
What technology trend Jeremy is most excited to follow over the next 5-10 years (36:16)
The #1 piece of advice Jeremy would give to millions of people, in his technology state of the union address (39:20)

IT Matters | Tech Solutions and Strategies for Every Industry - Jim Marascio + Salesforce CRM

Transcript

Narrator00:00:07.528

Welcome to the IT Matters podcast, where we explore why it matters and matters pertaining to it. Here's your host, Aaron Bach.

Aaron Bock00:00:16.809

Welcome all to the IT Matters podcast. I'm your host Aaron Bock, as you heard. We were very excited for this episode of the IT Matters podcast, we have the principal and CEO of equals 11, Jim Marascio to joining us, Jim, how you doing today?

Jim Marascio