
Defining Quality as a Process or an Outcome with Fran Jurcak and Deborah Jones
05/04/22 • 31 min
There are six domains of health care quality outlined by the IOM (Institute of Medicine.) These include Safe, effective, patient-centered, timely, efficient, and equitable. Fran Jurcak, Chief Clinical Strategist, Iodine Software, and Deborah Jones, Director of Clinical Documentation Improvement at Brigham and Women’s Hospital, spoke with Lauren Hickey on how documentation accuracy can help achieve quality processes and outcomes in health care.
People want to go where they are going to get the best care, so having the ability to determine which hospitals offer optimum quality is essential. “All of this documentation translates into publicly reported information that is driving hospital reputation and consumer decisions about where they will receive care,” Jurcak said. “It’s about ensuring that the world can see the level of care you provide, and what level of acuity patients are experiencing, and whether or not they have positive outcomes.”
More and more, these quality outcome metrics and reimbursement are tied together. Penalties, payment, and accreditation withholdings could occur if healthcare organizations do not meet specific benchmarks. Without proper accreditation, healthcare organizations may not be able to offer certain services.
Jones said that in Boston, where Brigham Health is one of many renowned healthcare institutions, they constantly need to prove to their consumers that they are delivering the best care. “First and foremost, it’s about documentation accuracy; ensuring the basic CDI, that all conditions are being monitored and treated are capturable.”
Improvements in quality ranking and scoring of documentation allow systems to capture an accurate patient’s clinical picture. “There are conditions that are now important to these methodologies in terms of identifying risk that historically in the documentation world we didn’t worry about,” Jurcak said. “Today, it’s about capturing the true clinical picture about what’s happening to patients so you can best reflect yourself as an organization to the outside world.”
Iodine created a documentation accuracy index to determine if what’s in the medical record is happening to the patient. This index can solve documentation issues, close gaps, and increase reimbursement.
There are six domains of health care quality outlined by the IOM (Institute of Medicine.) These include Safe, effective, patient-centered, timely, efficient, and equitable. Fran Jurcak, Chief Clinical Strategist, Iodine Software, and Deborah Jones, Director of Clinical Documentation Improvement at Brigham and Women’s Hospital, spoke with Lauren Hickey on how documentation accuracy can help achieve quality processes and outcomes in health care.
People want to go where they are going to get the best care, so having the ability to determine which hospitals offer optimum quality is essential. “All of this documentation translates into publicly reported information that is driving hospital reputation and consumer decisions about where they will receive care,” Jurcak said. “It’s about ensuring that the world can see the level of care you provide, and what level of acuity patients are experiencing, and whether or not they have positive outcomes.”
More and more, these quality outcome metrics and reimbursement are tied together. Penalties, payment, and accreditation withholdings could occur if healthcare organizations do not meet specific benchmarks. Without proper accreditation, healthcare organizations may not be able to offer certain services.
Jones said that in Boston, where Brigham Health is one of many renowned healthcare institutions, they constantly need to prove to their consumers that they are delivering the best care. “First and foremost, it’s about documentation accuracy; ensuring the basic CDI, that all conditions are being monitored and treated are capturable.”
Improvements in quality ranking and scoring of documentation allow systems to capture an accurate patient’s clinical picture. “There are conditions that are now important to these methodologies in terms of identifying risk that historically in the documentation world we didn’t worry about,” Jurcak said. “Today, it’s about capturing the true clinical picture about what’s happening to patients so you can best reflect yourself as an organization to the outside world.”
Iodine created a documentation accuracy index to determine if what’s in the medical record is happening to the patient. This index can solve documentation issues, close gaps, and increase reimbursement.
Previous Episode

Journey to Best in KLAS with William Chan and Tim O'Hara
Iodine Software, a healthcare AI company, recently received the number one rating for clinical documentation integrity from KLAS Awards. William Chan, CEO and Co-Founder, and Tim O’Hara, Vice President of Client Experience at Iodine, joined Host Lauren Hickey to explain the significance of this.
KLAS was first unsure how to categorize Iodine when they came on scene. “What we have had to do is establish ourselves in a category, in this case the category of clinical documentation integrity,” stated Chan. “We started out with an innovative product, and now we are an innovative platform.”
So, what does this to award mean to Iodine? “It’s not enough for us to think that we have a great product, a great service. That needs to be validated by healthcare professionals who hold us to a very high standard as they should,” said O’Hara. Chan explained that this success showed that Iodine’s product worked, delivered value, and was used repeatedly.
Being the best is not everything, though. Iodine places emphasis on upholding values. “I think it really comes down to making sure you’re delivering a product that people really want to use and that the promises that you make in the product, you actually deliver on,” said Chan. “We are never too proud of listening to the feedback, good and bad.”
Iodine plans to stay the best through one word—obsession. “It’s important for the Iodine team to continue to obsess over all of these details. To obsess over customer usage, obsess over the feedback that we get, we need to obsess over all those details,” said Chan. He added, “It’s that obsession of wanting to hit the mark with the customer that I think is going to allow us to continue to be the best in KLAS.”
For the latest news, subscribe to Iodine Intelligence.
Next Episode

Progression of Accuracy with Lance Eason
When applying artificial intelligence (AI) and machine learning to problems, accuracy is critical. If a model’s predictions aren’t precise, then they can’t contribute to better outcomes, which is vital in the delivery of better care. The objective is for the predictive models to become more accurate through an iterative process. To discuss the evolution of and objectives for iodine AI models, “Iodine Intelligence” Host Hilary Kennedy spoke with Lance Eason, Chief Data Scientist.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/iodine-intelligence-empowering-intelligent-care-379230/defining-quality-as-a-process-or-an-outcome-with-fran-jurcak-and-debor-54159782"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to defining quality as a process or an outcome with fran jurcak and deborah jones on goodpods" style="width: 225px" /> </a>
Copy