60 Geert van der Veer, how Herenboeren is scaling community owned farms in Europe

A short summary of the conversation with Aymeric Jung and Josep Segarra of Quadia Capital, using flexible loans to invest over 10M into regenerative food and agriculture companies in Europe.
Full interview, links and show notes on www.investinginregenerativeagriculture.com/2018/03/24/aymeric-jung-josep-segarra.
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I had a conversation with Aymeric Jung and Josep Segarra of Quadia Capital who have been investing in regenerative agriculture and food companies for a few years and put more than 10M to work.
Two barriers for investing in regenerative agriculture according to Aymeric and Josep:

• You have to understand that food isn’t a basic product, it is about life, it isn’t a smartphone. You need to regenerate it. It takes time! Price and costs aren’t everything. Quality vs quantity
• Long term view. If you think buying high quality food it is too expensive you can reduce your food costs by reducing animal protein.

Key is externalities, the more they are integrated the easier it is to compete companies with less or positive externalities (which you invested in).
Advice to starting impact investors in regenerative agriculture:

• Look at emerging countries, fair trade isn’t enough, look at the value chain
• Investing in the good companies in Europe, help them to scale and to educate their consumers

It is too late for being just sustainable we really need to rebuild the economy regeneratively. It’s a new economy we are building!
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The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

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