Johnnie Walker: The Spirit That Ruled The World

02/27/25 • 44 min

In this episode of Intoxicating History, hosts Henry Jeffreys and Tom Parker Bowles unscrew and pour a liberal measure of the scandalous saga of Johnnie Walker—a Scotch that started as a modest blend in a small Ayrshire grocers and skyrocketed to become a global currency of power and prestige.

We dive into the racy world of whisky where a simple bottle wasn’t just a drink, but a ticket to high-stakes boardrooms, secretive backroom deals, and even diplomatic breakthroughs in colonial India. Discover how Johnnie Walker’s iconic Striding Man—reborn from a cheeky 1908 advertising idea—came to symbolise relentless ambition. Imagine English officers engaged in rowdy drinking contests where the stakes were as high as the hangovers, or bribery sealed not with cash but with a case of the coveted Black Label.

The episode peels back layers of intrigue—from a family’s obsession with quality and ingenious blending methods to the whiskey’s unlikely status as the drink of choice for dictators and deal-makers across the Middle East. Even non-drinkers in conservative cultures couldn’t help but have strong opinions about it. We hear about a notorious incident of an officer so intoxicated by the spirit that he literally “lost his skin,” and our Tom and Henry reveal a world where every sip tells a tale of rebellion, ambition, and high-flying luxury.

Get ready for a spirited journey that’s as informative as it is intoxicating—a tale of how one brand transcended its humble origins to become a symbol of global power. Cheers to a history poured straight from the bottom of the glass!

Supported by Taylor’s Port

Hosted on Acast. See acast.com/privacy for more information.

Supported by Taylor’s Port

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Wine and Wimples: How Blue Nun sparked a Global Wine Revolution

It was the wine that took the world by storm—then became a punchline. But behind the once brown and now blue bottle’s retro reputation lies a fascinating story of global wine culture, clever marketing, and unexpected historical twists.

In this episode, Henry Jeffreys and Tom Parker Bowles dive into the rise and fall (and maybe rise again?) of Blue Nun, the German white wine that introduced millions to the joys of wine drinking. From Hollywood stars and rock legends to aspiring dinner party hosts in the 1970s, Blue Nun was once the go-to drink for those looking to add a little European flair to their glass.

But how did a once-respected Riesling turn into a supermarket staple? Why did British wine drinkers move from Blue Nun to bold Australian reds? And what does a Cold War spy and CIA operative have to do with its success?

Expect hilarious anecdotes, surprising history, and a few shocking revelations as we uncork the past of one of the world’s most famous (and infamous) wines.

Supported by Taylor’s Port

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Chartreuse To ‘wreck-The-Hoose’ Juice: Monks And The Art Of Distillation

In this episode, Tom Parker Bowles and Henry Jeffreys unravel the enigmatic legacy of monastic mixology. They explore how medieval monks, driven by both spiritual devotion and scientific curiosity, transformed the art of distillation into a craft that yielded some of history’s most fascinating elixirs. We delve into the creation of the herbaceous, enigmatic Chartreuse; the uniquely stimulating, and often-maligned Buckfast; and the parvenu that is Benedictine —all recipes shrouded in secrecy and varying degrees of tradition. Beyond the drinks themselves,, this episode dissects themes of resilience, innovation, and the surprising marketing prowess of these religious artisans. Whether it’s unearthing hidden manuscripts or examining how these potent concoctions became cultural icons, join us for an irreverent yet thoughtful take on how the sacred and the profane intersect in our drinking culture. If you’re drawn to history that’s as spirited as it is surprising, this episode is a must-listen.

Hosted on Acast. See acast.com/privacy for more information.