70: Amanda Berlin, How to Create Content That Connects

Today’s Guest

I first discovered today's guest, Amanda Berlin, when she reached out to me via email. I immediately checked her out, and discovered that I loved her story and what she does, and I couldn't wait to have her on the show. As Amanda says, "Narrative is what consumers connect with. They are literally buying your story." And that's why it's so important to create content that connects!

About Amanda Berlin

Amanda Berlin is totally committed to helping you tell your story, get your message out there, and connect with the people who need you. After more than a decade writing pitches for companies like Disney and Dove, Brawny and Baskin Robbins, Colgate and Campbell’s, Amanda now uses her powers for good, helping entrepreneurs position themselves as experts and create compelling stories that sell their services.

She is a communications specialist and content strategist who works with coaches and mindful entrepreneurs to help them find their voice, create systems for writing great content, and connect with their target audience in a completely authentic and stress-free way.

Visit her website for regular tips on creating content that connects. Sign up to receive her step-by-step guide for writing your website’s ABOUT page. It includes six key writing prompts to get you brainstorming the essential elements of your ABOUT page, guidance on best practices in copywriting, a final grab-and-go About Page Composition Worksheet that will help you put your brainstorms in order, and more.

Amanda also invites you to be a part of her new course in copywriting, Create Content that Connects: The Six-Week Roadmap to Consistently Streamline Authentic Signature Content...that will help you get your name out there and get clients. Master the story of “you” so you can talk about yourself and what you do to maximum impact — online and off.

What You’ll Learn

• Why your past is the essential factor to distinguish yourself
• How to mine your personal story and spin your experience (and what the heck does that mean)
• Why clear is better than clever
• How to show your reader that you know them
• Amanda's top tips for creating content that connects

Inspiring Women in Business

• Marie Forleo
• Stacey Harris
• Gabrielle Bernstein
• Anna Goldstein
• Nikki Elledge Brown
• Laura Yamin
• Jill Palmer

Connect With Amanda

• Website
• Twitter
• Facebook
• Pinterest

Free Gifts

• Write Your About Page, Answer the World's Most Common Question: "What do you do?"
• Clear Mental Clutter
• Content-Writing Course: Create Content That Connects

[SHP 70] How to Create Content That Connects, with Amanda Berlin http://wp.me/p3QOiq-OM #podcast