Ratings and Reviews with Daniel J. Lewis

09/28/20 • 35 min

Interview Connections | The Leading Podcast Booking Agency

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess interviews Daniel J. Lewis, creator of My Podcast Reviews and host of The Audacity to Podcast! Daniel and Jess discuss everything you’ve ever wanted to know about podcast ratings and reviews, and answer Rock the Podcast listener questions!

Daniel first explains the differences between ratings and reviews. Ratings are 1 to 5 stars, are anonymous, and may or may not have accompanying reviews. “Ratings” counts usually include reviews, too. Reviews are the written opinions and always include ratings on Apple Podcasts (but not required on Podchaser). iTunes showed this separate number, but Apple Podcasts doesn’t.

As of this recording, there are 1,406,628 valid podcasts! Of those podcasts:

2.0% (28,762) have 20+ USA reviews
0.9% (12,529) have 50+ USA reviews
0.5% (6,488) have 100+ USA reviews

Jess and Daniel also talk about the differences between streams and downloads (spoiler: there’s barely any difference), and other metrics podcasters should be paying attention to. Instead of looking at how many people are listening to your podcast, Daniel recommends podcasters should look at how listeners are listening to your podcast. Are they listening to just one episode? Are they listening to the entire episode, or do they drop off in the middle? These questions can provide immense value to podcasters looking to grow and engage their audience.

Daniel also discusses how to spot artificial podcast ratings and reviews, why ratings and reviews have no effect on podcast rankings, and why subscriptions are the most valuable currency in podcasting.

You can connect with Daniel at My Podcast Reviews: His service helps podcasters know, engage, and grow their audiences through the power of podcast reviews. My Podcast Reviews collects reviews from all 175 Apple Podcast stores, plus additional platforms. His service shows podcasters their reviews, your ratings, helps them understand podcast engagement, and even offers a service to make leaving a review for podcasts even easier for listeners.

For more information about podcast ratings and reviews, check out Daniel’s episode on that topic right here!

As of this recording, there are 1,406,628 valid podcasts! Of those podcasts:

2.0% (28,762) have 20+ USA reviews
0.9% (12,529) have 50+ USA reviews
0.5% (6,488) have 100+ USA reviews

For more information about podcast ratings and reviews, check out Daniel’s episode on that topic right here!

Previous Episode

The Value of Pre-Calls

On today’s episode of Rock the Podcast, Jess and Margy discuss the importance of a pre-call with a podcast host before your interview. As entrepreneurs, many of our clients feel too busy for a pre-call, but that call is one of the best ways to increase your ROI on your podcast guesting strategy.

Pre-calls are incredibly valuable. With pre-calls, the interview will be better as you build rapport, with the host and talk through things that their listeners will be interested in. You’ll have a better idea of the demographic and psychographic of their audience and you can tailor your stories and your messaging to better connect to the listeners.

The biggest ROI clients see from interviews is because of networking with the podcast host. That relationship is so valuable and can turn into high-end speaking opportunities, or host referring clients to you, or even the host themselves becoming a client. A pre-call will unquestionably make your interview better because the host will have a better understanding of you and your story.

If you haven’t yet, you still have time to register for our Podcast Guesting Masterclass! The class ends on September 22nd, but you can catch up on the replays before they expire! This Masterclass will teach you how to get started as a podcast guest, monetize your podcast interviews, and everything you need to know to get booked and grow your business with this strategy! interviewconnections.com/masterclass

Join our free Facebook group, Guest Expert Profit Lab now by going to InterviewConnections.com/Group or searching Facebook for Guest Expert Profit Lab.

Next Episode

Monetizing the Host

On today’s episode of Rock the Podcast, Jess and Margy talk about how to monetize your relationship with podcast hosts! They give listeners an 8-step roadmap on how to best leverage high-end networking with hosts. The first step involves researching the host and seeing if you can identify a pain point in their business that you are uniquely equipped to solve.

It’s also imperative to connect with the host on social media so you can be visible and on their radar before your interview. It sounds obvious, but it’s incredibly important to listen to their show and come prepared with a genuine compliment about their podcast. Jess and Margy also talk about leveraging the green room chat and ensuring that you have a genuine mindset of service and connection!

Check out this episode to learn more about monetizing a podcast host, the importance of a post-interview green room chat and follow-up calls, as well as the delicate art of flipping your interview questions during the show!