Internet Marketing and Entrepreneurship with Miles - Top 5 Internet Marketing Strategies For 2018 - Digital Marketing Strategy For Online Entrepreneurs

Top 5 Internet Marketing Strategies For 2018 - Digital Marketing Strategy For Online Entrepreneurs

05/08/18 • 15 min

Internet Marketing and Entrepreneurship with Miles

Is your Internet marketing strategy setting you up for failure? digital marketing in 2018 requires you to give more value across more platforms than ever before... Get this wrong and your online business will fail. Get this right in your online business will flourish.

the Internet marketing strategies covered in this video contain content marketing strategies and paid advertising strategies including Facebook ads.

The first three Internet marketing strategies include content marketing on YouTube, through a podcast, or the written word on a WordPress blog. These three core content marketing strategies make up the three pillar strategy I've taught in this video: www.youtube.com/watch?v=W-ZhK00OkBE

First, you are required to create your core strategy which is your method of initiating content. for example, if you are a writer and you enjoy writing... Starting off with a WordPress blog and the written word is key!

For me, I hate writing... So I chose YouTube to originate my content!

Creating your content marketing based on your strengths and the type of media you enjoy producing content on most is the number one key to success with Internet marketing!

once you have habituated the process of creating content with your main initiation method, you can actually syndicate that content to the additional to marketing pillars as explained in this video: www.youtube.com/watch?v=qDut6NJK8h0

The fourth marketing strategy is the ad and funnel strategy... This strategy costs money and has more pressure to optimize in a shorter period of time. I believe you need to have thousands of dollars, potentially $2000-$5000 available to invest in the idea before ever expecting to see a decent return.

Some people take longer and it can cost tens of thousands of dollars, some people figure it out sooner... The quality of your offer, how skilled a copywriter you are and your experiences in sales all can help shorten the learning curve here.

the fifth marketing strategy is to leverage Kindle. I don't expect to "earn my income" from the sales my Kindle books, they are more of a lead generation system. My wife and I have distributed over 50,000 Kindle books and the number of leads and customers we have generated through our funnels with our Kindle books is amazing!

Also, some of the highest quality traffic we receive comes from Kindle because Kindle users often our customers and there's leveraged credibility from Amazon for us. These people have consumer content, purchased a product of ours before they ever enter our funnel... This increases the likelihood of them taking action on the offers we present throughout her funnel.

Regardless of which method you take, you will need to have a sales funnel built... I show you how to set up your own sales funnel in this video here: www.youtube.com/watch?v=YsUNFZhqkEA

A final, important note... The goal for you is not to move forward with all five strategies at the same time. You start with one and you gain mastery of one method first.

Then you start to syndicate your content on the next most logical strategy. If you have written 200 blog posts, you may be able to create a Kindle book very easily with that same written content.

If you are recording podcast interviews, it is very easy to create YouTube videos based on those audio files.

the Internet marketing strategies covered in this video contain content marketing strategies and paid advertising strategies including Facebook ads.

For me, I hate writing... So I chose YouTube to originate my content!

Creating your content marketing based on your strengths and the type of media you enjoy producing content on most is the number one key to success with Internet marketing!

Regardless of which method you take, you will need to have a sales funnel built... I show you how to set up your own sales funnel in this video here: www.youtube.com/watch?v=YsUNFZhqkEA

A final, important note... The goal for you is not to move forward with all five strategies at the same time. You start with one and you gain mastery of one method first.

Then you start to syndicate your content on the next most logical strategy. If you have written 200 blog posts, you may be able to create a Kindle book very easily with that same written content.

If you are recording podcast interviews, it is very easy to create YouTube videos based on those audio files.

Previous Episode

Niche Analysis - Proving You Can Actually Help People Solve Their Problems & Achieve Their Goals!

Your number one goal is an Internet marketer is to help people solve problems and achieve their goals.

This is the value you bring to the marketplace for which you are compensated with income. This video explains a proven approach to testing your niche marketing idea with a minimal budget to verify the niche idea's feasibility.

We start by looking at a process I learned from a $1500 seminar put on by a major publishing company. This process is simple and as follows:

First step: Solve the problem for yourself or achieve the goal for yourself.

Step two: Help individuals solve the problem in a very small and 1 to 1 setting. This proves that you can duplicate the success the you had for yourself.

Step three: Work with groups, seminars, or online through growing a platform via WordPress, podcast or YouTube channel to scale your solution out to the masses.

most people trying to build an online business ignore the fact that there were number one job is to help people solve their problems and achieve their goals.

So many people enter the Internet marketing space trying to "get money" but the trick is to look at this as an opportunity to "give value"

When you give enough value and truly help people accomplish their goals and solve their problems, you will naturally grow an audience and a platform... There become ample opportunities to monetize your platform.

There are many ways you can find your test group of individuals who you can begin to help them solve their problems for free... From Facebook groups to meet up groups and even online forums, billions of people are congregating together asking questions and trying to figure out how to solve their problems.

You will learn about the exact path my wife took in creating her first main successful business... You will also learn about the path I took creating this brand you're watching now.

From this, you will get a full understanding on what it takes to truly analyze your niche idea through the key filter of "can I actually help people solve their problems and achieve their goals?"

When you commit fully to helping others successfully solve their problems and achieve their goals, you will align with more success than you can ever understand.

None of the info marketer courses, Facebook ads courses, how to make money courses, traffic courses, funnel hacking courses will ever actually teach you how to help people.

This is why I don't recommend you consume expensive courses...

Instead I recommend you focusing your efforts on publishing content that helps people solve their problems and focus on being there trusted advisor. When you get this right your business will flourish

Next Episode

7 Best Conversion Optimization Techniques & Tools For Internet Marketers Growing An Online Business!

Not generating enough leads and sales to reach your income goals? You have a conversion problem! This video covers my seven top conversion optimization techniques you can use with your content marketing to scale your online business fast.

Creating conversion mechanisms and optimizing them so your generating more leads and more sales with the same amount of traffic, is the fastest path to growth and income, online.

A very important note here, these conversion optimization techniques work best with content marketing or paid traffic. You are not able to stop the content marketing or paid traffic efforts while working on implementing these conversion tools and techniques.

The video gives you a comprehensive look at the main conversion optimization areas within your website and marketing funnel, but I'll cover them briefly here in the description, too.

1- Your opt in page: it is no secret that I believe your email list is the most valuable asset within your Internet based business. Your opt in pages one of the core ways that visitors reach your list especially if you are focused on paid traffic, YouTube, or podcasting.

If you're running paid ads, or you have a YouTube channel or podcast that you're focusing your content marketing efforts on, you can run your opt in page as your homepage to get started... Like I show in this video series: www.youtube.com/watch?v=YsUNFZhqkEA

If you are a blogger focusing on writing content on WordPress, your opt in page can live on a sub page in your website... Like how mine runs at www.youtube.com/redirect?redir_token=S-s-7jQRNx6huIpZMqyQ408fs8F8MTUyNjEyODUzOEAxNTI2MDQyMTM4&v=aX9J6J1yBqI&q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree%E2%80%93course&event=video_description

2-Split testing your opt in page: building your first opt in page is required step, but optimizing fat opt in page to convert 30%, 40%, 50%+ visitors into leads is required for your long-term list growth.

You can split test the layout, the headline, the offer... Ultimately you need to find that combination that gets you the most conversions because your list will grow faster and you will understand more insight as to what your audience truly desires...

This insight helps you create the right products and make the right offers in the future!

3- Content overlays: if you are using the written word and blogging through WordPress, or if you have a system in place to create blog posts from your videos and podcast episodes... This may be your fastest mechanism for list growth.

Content overlays include pop-ups, welcome gates, fly ends, ribbons and are all displayed alongside of your long form blog that gets returned as results from Google and other search engines.

For my wife and I, these are our largest list growth conversion mechanism.

4- Custom homepage: when visitors reach your site from search engine results, they will often check your homepage after reading the blog post they entered on. Making sure you have an opt in above the fold on a custom homepage is Keith... And I reveal a few other tips too.

5- Your sales page: whether you are selling coaching, consulting, services, info products, membership access, etc.... The page in which you deliver the offer is vital to your long-term success. You will want to split test the offer, a video sales letter versus text sales letter, headlines, and more...

6- One click upsell: presenting a second offer after the user completes the checkout process is a fast way to increase the average order value. When done correctly, your audience will appreciate the offer and you will earn additional income from the same number of customers. You must test the offer, the headline, the copy, the sales video.

7- Child theme: customizing your child theme so that your blog content includes add spaces, opt in areas and additional short codes are yet another way to optimize for conversions.