How Copywriting Fits into Self-Care: A Conversation with Arianna Smith

Copywriting and self-care? In this episode Arianna Smith, licensed professional counselor (LPC) and copywriting coach for therapists explains exactly what copywriting involves, its appeal to her personally, and how it relates to self-care for therapists in both public and private practice settings. Arianna also shares how the pandemic contributed to her own burnout and the steps she took to plan her 2-month sabbatical. She offers some suggestions for therapists who are interested in attracting more of their ideal clients or are looking for ways to infuse more creativity into their work. We end this episode with all 3 of us sharing some of our best “non-conventional” self-care practices.

Highlights:

• What led Arianna to include copywriting services in her practice
• How the right “copy” can help us attract our ideal clients
• How copywriting is relevant for therapists working in both public and private settings
• Some initial steps therapists can take to infuse some creativity into their practices or to start attracting more of their ideal clients
• The steps Arianna took to set up her sabbatical
• Arianna’s favorite “non-conventional” self-care practice (and some of ours!)

Therapist by day, copywriter by night, Arianna Smith, LPC (she/her) helps therapists write words that sound like them and attract their ideal clients. Her mission is to help therapists shatter their creative blocks and write words brimming with punch + personality.
Connect with Arianna:
www.thecopycove.com
[email protected]
www.facebook.com/thecopycove
Download Arianna's free guide “Banish Bad Copy: 5 Copywriting Hacks for Private Practice Success!” for a no-nonsense approach to uplevel your copy.

Please celebrate with us!
The launch of our new podcast coincides with our 5 year anniversary of Intentional Therapist, and in celebration of both events we are holding a launch giveaway contest throughout December! Three winners will receive a book of their choice from our list of conventional and not-so-conventional self-care resources (see: https://www.intentionaltherapist.ca/resources). There are two ways to enter:

1. Subscribe to our free newsletter at: https://www.intentionaltherapist.ca/
2. Share one of your own self-care experiments via our SpeakPipe page at: https://www.speakpipe.com/intentionaltherapist

Winners will be notified in early January 2025. Thanks so much for your support!
Connect with Melissa & Karen at Intentional Therapist:
[email protected]
https://www.linkedin.com/in/drmelissatiessen/
Disclaimer: This podcast seeks to be educational in purpose and is not to be used as clinical advice. Please connect with a therapist one-on-one for personalized support.