ITB with Brett Allen - Social Selling and the Buyer's Journey

11/16/23 • 33 min

Trying to be successful in business requires you to live at the crossroads of technology and sales. On this episode of Insurance The Brightway (ITB), meet the man who lives at that intersection every day of the year.
ITB Host Rick Fox welcomes Brett Allen to the podcast. Brett is a true industry leader in not only social marketing, but social selling! Learn how to put your focus on the buyer’s journey instead of simply selling your product.
New episodes of ITB are available every Thursday at noon EST.
Listen and subscribe to the ITB podcast at www.brightwaydifference.com/podcasts or wherever you listen to your favorite podcasts today!
ITB is a weekly podcast brought to you by Brightway Insurance, the insurance agency distribution leader coast-to-coast.
#buyersjourney #insuranceagent #insurancepodcast #businesssuccess

11/16/23 • 33 min

Insurance The Brightway - ITB with Brett Allen - Social Selling and the Buyer's Journey

Transcript

Rick (00:04.938)
Welcome back to another episode of the ITB Insurance, the Brightway Podcast. I'm the host Rick Fox and today our guest, Brett Allen. Brett, I appreciate you being here, man. That's going to be fun. So, hey, so here's my thing with Brett. Brett and I have done podcasts before. We've done actually a couple of them, at least maybe a half a dozen. I don't know how many we've done, but it's always, it's a lot. And, but I always call Brett.
Brett (00:17.528)
Yeah, pleasure.

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