Big or Small Business: Are Branding Activities and Results The Same

In my opinion and from my studies and experience working as sales executive in corporate America, there is a significant different on a grand scale in small business vs big business branding.

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

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