From Side Hustle to Powerhouse Beauty Brand with Yris Palmer
05/12/20 • 45 min
2 Listeners
Episode 141: Self-made entrepreneur and beauty expert, Yris Palmer talks about turning a side hustle into a powerhouse beauty brand.
Guest Biography
As a first-generation American and owner of powerhouse beauty brand Star Lash, Yris Palmer is a self-made entrepreneur, thought leader, and beauty expert. With the launch of Star Lash Beauty Bar in 2014, Yris quickly became the go-to expert in eyelashes while developing a devout celebrity following that includes: Kylie Jenner, Selena Gomez, and Ariana Grande, to name a few. As Yris’ popularity grew, her entrepreneurial spirit kicked in and she expanded her business to include products including her signature strip lashes, application tools and lash kits for other professionals. She also opened multiple brick and mortar locations across the US for customers to partake in the ubiquitous eyelash movement. Over the years Yris’ passion for generating opportunities for women (specifically those of color) in business and normalizing the conversation around beauty enhancement have become a centralized focus on her entrepreneurial journey.
In addition to Star Lash, Yris has stayed committed to investing in other female-founded businesses in the beauty space, including the national medical spa, SEV Laser. Her dedication to empowering other women of color to follow their dreams and achieve success against all odds has allowed her to cultivate a loyal fan base, with a combined following of over one million on her social media accounts.
While Yris has found success in the business world, she notes her biggest accomplishment remains being the mother of her 3-year-old daughter, Ayla. Through sharing her personal story Yris hopes to inspire single, working moms across the globe who are juggling a career and family. On the philanthropic front, Yris is committed to giving back to her Latin community. Born to immigrant parents from El Salvador, she is passionate about organizations that provide community development programs throughout Latin America, especially those pertaining to women and children.
Yris currently resides in the Los Angeles Area.
In this episode, you'll learn:
- How to start a side hustle, transition to full-time solopreneur, and then hire people as the business grows
- Using Instagram to market a business and land celebrity clients (Today Yris has over 760k IG followers)
- How vision boarding has played an important role in Yris life and success
Show notes: http://www.inspiredmoney.fm/141
Find more from our guest:
Mentioned in this episode:
Runnymede Money Tip of the Week
- Ideas for launching a side hustle.
To share your thoughts:
- Leave a note in the comment section below.
- Share this show on Twitter or Facebook.
- Join us at the Inspired Money Makers groups at facebook and LinkedIn
To help out the show:
- Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise.
- Subscribe on Apple Podcasts.
Special thanks to Jim Kimo West for the music.
Episode 141: Self-made entrepreneur and beauty expert, Yris Palmer talks about turning a side hustle into a powerhouse beauty brand.
Guest Biography
As a first-generation American and owner of powerhouse beauty brand Star Lash, Yris Palmer is a self-made entrepreneur, thought leader, and beauty expert. With the launch of Star Lash Beauty Bar in 2014, Yris quickly became the go-to expert in eyelashes while developing a devout celebrity following that includes: Kylie Jenner, Selena Gomez, and Ariana Grande, to name a few. As Yris’ popularity grew, her entrepreneurial spirit kicked in and she expanded her business to include products including her signature strip lashes, application tools and lash kits for other professionals. She also opened multiple brick and mortar locations across the US for customers to partake in the ubiquitous eyelash movement. Over the years Yris’ passion for generating opportunities for women (specifically those of color) in business and normalizing the conversation around beauty enhancement have become a centralized focus on her entrepreneurial journey.
In addition to Star Lash, Yris has stayed committed to investing in other female-founded businesses in the beauty space, including the national medical spa, SEV Laser. Her dedication to empowering other women of color to follow their dreams and achieve success against all odds has allowed her to cultivate a loyal fan base, with a combined following of over one million on her social media accounts.
While Yris has found success in the business world, she notes her biggest accomplishment remains being the mother of her 3-year-old daughter, Ayla. Through sharing her personal story Yris hopes to inspire single, working moms across the globe who are juggling a career and family. On the philanthropic front, Yris is committed to giving back to her Latin community. Born to immigrant parents from El Salvador, she is passionate about organizations that provide community development programs throughout Latin America, especially those pertaining to women and children.
Yris currently resides in the Los Angeles Area.
In this episode, you'll learn:
- How to start a side hustle, transition to full-time solopreneur, and then hire people as the business grows
- Using Instagram to market a business and land celebrity clients (Today Yris has over 760k IG followers)
- How vision boarding has played an important role in Yris life and success
Show notes: http://www.inspiredmoney.fm/141
Find more from our guest:
Mentioned in this episode:
Runnymede Money Tip of the Week
- Ideas for launching a side hustle.
To share your thoughts:
- Leave a note in the comment section below.
- Share this show on Twitter or Facebook.
- Join us at the Inspired Money Makers groups at facebook and LinkedIn
To help out the show:
- Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise.
- Subscribe on Apple Podcasts.
Special thanks to Jim Kimo West for the music.
Previous Episode
Achieve More Through Persuasion, Influence, and Force Multipliers with Dave Frees
Episode 140: Trust, estate, and wealth preservation lawyer Dave Frees shares tactics for improved persuasion, influence, and communication.
Guest Biography
David is an author, attorney, internationally known speaker and seminar presenter. By the time he was twenty-three, David had visited all fifty states, lived in and studied in four countries and started two businesses, and he has yet to slow down! He is chairman of Success Technologies Inc. and Red Wire Press, and a partner in the law firm of Unruh Turner Burke & Frees where he represents numerous entrepreneurs, executives and corporate clients including banks, developers, and corporations. David has appeared on National Public Radio (NPR) and various radio programs and co-hosted “Abundant Living,” a weekly radio interview program dealing with wealth, goal setting and achievement. He is also the author of the communications book, “The Language of Parenting” and a weekly newspaper column. David has served as a member of the board of directors, an officer, or advisor to many corporations and charitable organizations including the American Cancer Society, the Valley Forge Historical Society, Sentry Technologies, Inc., Success Technologies Inc. and First Financial Bank.
He has addressed national and international corporate audiences, conferences, conventions and retreats, including employees of J.P. Morgan, PECO Energy, Verizon, Smith Barney, GE, Omnicare, ARAMARK Service Master, the Professional Association of Health Care Office Managers, as well as numerous professional trade associations, Chambers of Commerce, school districts, colleges, universities, business and political groups, including elected officials, political candidates and state legislators.
David lived in and attended school in New Zealand, Australia and Great Britain. He later returned to the United States and attended Dickinson College as an undergraduate student and graduated from the University of Pennsylvania Law School where he also founded and managed a business, Execucom, Inc., to assist young professionals and professional students. He is father of three children, a black belt in Tae Kwon Do and a certified second degree black belt martial arts instructor.
In this episode, you'll learn:
- The importance of identifying major trends.
- Why everything we say can be considered manipulation. Dave empowers us with a couple of questions that can help create a better client experience.
- The importance of communication in multi-generational estate planning.
Show notes: http://www.inspiredmoney.fm/140
Find more from our guest:
- www.utbf.com
- Call Lisa at 610-933-8069
- Business Black Ops
- Tuesday Coaching Calls
- www.successtechnologies.com
Mentioned in this episode:
- Jocko Willink
- Chase Hughes
- Richard Bandler
- John Grinder
- Chris Voss
- Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
- Estate Planning Secrets of the Affluent: Protecting Your Family and Preserving Your Wealth by David M Frees, III
- The Language of Parenting: Building Great Family Relationships At All Ages by David M Frees, III
Next Episode
How to Be Wealthy Starting at Just $500 per Month with Derek Sivers
Episode 142: Author and entrepreneur, Derek Sivers describes his approach to living wealthy and happily whether earning a little or a lot.
Guest Biography
Derek Sivers is an American writer, musician, programmer and entrepreneur best known for being the founder and former president of CD Baby. More than anything, he wants to make lots of stuff. Derek enjoys working alone for 12 hours a day/6 days a week in his pursuit of making articles, books, websites, music, companies, systems, apps, and especially new ideas.
He is known for saying no to almost everything so he can have lots of time for making. At the age of 14, Derek decided to be a successful musician. He was single-focused obsessed on this from the age of 14 to 29, waking up early to practice, staying up late to write, saying no to all distractions, and reading whatever he could to improve. At age 29, Derek "accidentally" started the company CD Baby that helped his musician friends sell CDs online which eventually became the largest seller of independent music on the Internet. In 2008, he sold the company; and as 100 percent owner, he utilized a strategy to donate the proceeds of $22 million to charity.
Derek continues to learn lots of stuff, especially different approaches to thinking and living. He finds inspiration in reading non-fiction, living in many places around the world, and cutting out most things that most normal people do — like hanging out, watching TV, and partying.
His writing, thoughts, and book notes can be found at www.sivers.org.
In this episode, you'll learn:
- The difference between living a highly focused life vs making time to ponder and think.
- Interesting thoughts on money, wealth, and defining what's enough.
- Great book recommendations on the topic of money.
Show notes: http://www.inspiredmoney.fm/142
Find more from our guest:
Mentioned in this episode:
- TED Speaker: Derek Sivers
- Tribes: We Need You to Lead Us by Seth Godin
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Enough: True Measures of Money, Business, and Life by John C. Bogle
- Derek Sivers Enough - by John Bogle Enough - by John Bogle
- How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis
- Derek Sivers book notes: How to Get Rich - by Felix Dennis How to Get Rich - by Felix Dennis
- Charitable remainder unitrust
- Stacking the Bricks: Build Your Business, One Win At A Time - Amy Hoy
- Seth Godin: In search of the minimum viable audience
- Seth Godin: The minimum viable audience
- The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
- Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Runnymede Money Tip of the Week
- An excerpt from "6 things I wish I knew the day I started Berklee" at Sivers.org
To share your thoughts:
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