Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
Courtney Elmer | PodLaunch
What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.)
We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a profitable podcast that listeners can’t ignore.
So, if you're an established coach, consultant, or creator who wants a bingeworthy top podcast that dominates the charts on Apple and Spotify, positions you as the go-to expert in your niche, and drives real business growth — you’ve come to the right place.
As the founder of PodLaunch® and a Forbes-featured Top 1% podcast educator dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail).
By applying the science of human behavior and psychology to podcasting, Courtney and her team have helped more than seventy six- and seven-figure business owners and experts launch and grow Top 100 podcasts that turn listeners into clients.
So, if you’re ready to launch a podcast that actually gets noticed...
Or if your existing podcast is stuck in “less-than-200-downloads-per-episode-jail" no matter how consistently you publish...
Or if you’re tired of Googling "podcasting tips" and listening to other podcasts that preach outdated podcasting advice like “podcasting is a long game” or “just keep showing up”...
And you’re ready to learn the exact strategies you need to get listeners choosing your podcast over the competition, turn those listeners into loyal clients, and use your voice to create meaningful change in the world...
Hit play and let's dive in.
Guests Include: Jordan Harbinger, John Lee Dumas, Alex Sanfilippo, Seth Silvers, Kelly Mosser, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Gay Hendricks, Hal Elrod, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.
Popular Episode Topics Include: Starting a Podcast, Podcast Growth, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Podcasting for Profit, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
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Top 10 Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth Episodes
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Do This One Thing to Attract More Listeners | Alex Sanfilippo
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
07/24/24 • 20 min
It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well.
In this episode, Alex Sanfilippo, founder of PodMatch, reveals why focusing on what really matters is the secret to skyrocketing your podcast growth.
We also unpack why trying to replicate what other successful hosts are doing might be causing listeners to overlook your show, and how mastering a handful of key tactics can speed up your podcast’s success. Plus, Alex shares his powerful four-question approach to understanding your audience on a deeper level.
Ready to streamline your efforts and unlock the strategies that will truly accelerate your podcast growth? Hit play and let’s dive in.
0:01 - Why Doing More Doesn't Equal Faster Podcast Growth
0:57 - The Counterintuitive Way to Hook Listeners and Keep Them Coming Back
4:11 - Why Your Current Podcast Growth Strategy Might Be Working Against You
7:22 - The Bold Move Most Podcasters Are Too Scared to Make
14:10 - The Surprising Way to Turn Listeners Into Loyal Fans
Episode Links:
- Podmatch - Alex’s platform for connecting podcasters with guests
- Check out Alex's podcast: Podcasting Made Simple
- Connect with Alex: Podcast | LinkedIn
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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The Down & Dirty Truth About Episode Length
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
03/27/24 • 16 min
Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀)
There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long.
So basing your episode length off some random google search for "how long should my episodes be" or copying other hosts and making your episodes as long as theirs might actually be causing you to lose listeners.
The perfect episode length ultimately comes down to your listener's specific preferences — which is why inside this episode, I'm going to you how to figure out exactly how long *your* episodes should be based on your unique listener data.
Ready for your listeners to do the work for a change and tell you exactly what they want? Hit play and let’s dive in.
0:03 - The Dangerous Mistake Most Podcasters Make When Determining Episode Length
2:20 - The Surprising Metric You're Probably Ignoring (But Shouldn't!)
5:24 - How to Nail Your Ideal Episode Length from Day 1
8:16 - Where Your Listener is Tuning in From Matters More than You Think
10:16 - The Easy 2-Step Process to Optimize Episode Length for Maximum Listener Engagement
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
Why I Stopped Measuring Podcast Success Based on Downloads
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
07/17/24 • 18 min
Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.
The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.
If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's dive in.
0:00 - Using Your Podcast as a Powerful Tool for Business Growth
2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads
4:50 - Why Measuring Your Success by Downloads Alone Is Misleading
7:47 - Setting Activity-Based Goals that Drive Podcast Growth
12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
The Right & Wrong Way to Take a Break From Your Podcast
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
09/25/24 • 19 min
We're diving into a rather taboo topic in the podcasting world: taking a break from your podcast. *Gasp!* Yup, we're going there. I’m showing you how to take a real break without losing your listeners and without anyone ever realizing you’re on hiatus (or sipping a marg on a sunny beach somewhere — who said anyone has to know?).
Whether you need a 90-day breather or a longer pause, I’ll break down the steps to stay top-of-mind with your audience while you take the time you need, without risking breaking listener trust or having to batch months of content in advance.
So if you’re wondering what to do when you need to step away from the mic but don’t want to lose the traction you’ve already worked so hard to build, hit play and let's dive in.
0:17 - How to Hit Pause Without Anyone Noticing
1:23 - Why Batching Isn’t Always the Answer
9:02 - How to Keep Your Audience Engaged Without Creating More
16:24 - How to Take a Longer Break Without Losing Listeners
18:50 - Is a Seasonal Format Right for Your Podcast?
17:01 - Think Netflix, But for Podcasting
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
5 Ways to Get Your Podcast on the Top Charts
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
09/12/24 • 19 min
Getting on the podcast charts is like ranking on the first page of Google. It's an incredibly powerful way to get found by new listeners, and surprisingly? It's easier than you might think.
In this episode we're unpacking why charting is key for discoverability beyond word-of-mouth or organic search, and why it's not out of reach for you even if you're just starting out or have a small audience. You’ll also learn how to stop stressing over your download numbers and start using them as data points to build a growth strategy that keeps your listeners hooked and attracts new ones.
Ready to uncover the five key metrics Apple and Spotify use to rank podcasts — and how you can leverage them to get found by new listeners? Hit play and let’s dive in.
0:00 - The Real Purpose of Podcast Charts
4:20 - Why Charting Is Like Getting on Page One of Google
7:14 - The Five Key Metrics That Determine Apple and Spotify Ratings
12:15 - Proven Strategies to Increase Your Ranking Potential
16:24 - Why It's Time to Stop Obsessing Over Downloads
Episode Links:
- Check out Zach Kristensen's podcast: Your Path to Publish
Other Episodes You’ll Enjoy:
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
The #1 Thing Keeping You From Being Seen as an Expert | Alex Sanfilippo
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
09/06/22 • 40 min
Who’s your favorite expert to start a podcast?
Leaders across all industries share phenomenal content and business ideas on their own shows and if you’re not currently one of these leaders, it’s time to consider why.
If it’s because you don’t see yourself as an expert in your niche, today’s guest, Alex Sanfilippo is here to share why that’s okay AND why you should dive into podcast marketing anyway!
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- The biggest mistakes people make when they start a podcast (and how to avoid them)
- Two things you need to know before using podcast marketing
- How to turn your podcast idea into an actionable plan
Episode Links:
-
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Use This Rapid Audience-Building Formula to Get More Leads | Christina Jandali
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
08/16/22 • 41 min
When you list your top three struggles as an online business owner, does lead generation make the cut?
If your answer is, “YES!!”, you’re not alone!
Today’s guest, Christina Jandali, is an expert when it comes to business growth strategies and she’s worked with thousands of entrepreneurs across the globe to teach them how to scale a business using organic leads.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
- The #1 reason lead generation can feel like such a struggle for online entrepreneurs
- Which business growth strategies you should be focusing on for your specific business
- How to scale a business quickly with niching
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Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
The Science Behind Imposter Syndrome
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
09/13/22 • 28 min
As an online business owner, what are you currently experiencing imposter syndrome about?
Whatever it is — we’ve all been there, but the thing is, imposter syndrome is NOT what’s actually keeping you stuck.
In this episode, we’re looking at what today’s current thought leaders are doing differently and how you can start growing your business using this same approach.
BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH:
- Why it’s NOT imposter syndrome that’s keeping you stuck
- The 3 biggest fears that prevent you from growing your business
- One of the most pivotal mistakes overlooked online business owners make (and what to do instead)
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Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
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Steal This Strategy to Keep Your Audience Coming Back | Seth Silvers
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
07/10/24 • 20 min
Ever wish you could go behind the scenes with someone who oversees strategies for today's top podcasts like Alex Hormozi and Patrick Lencioni?
Your wish is my command. Podcast expert Seth Silvers is here in the studio to teach you how to create a podcast that doesn't just capture attention, but dominates the conversation.
We transparently discuss why the era of traditional interview-style podcasts is coming to an end. Seth also shares the step-by-step competitive analysis you can do to identify gaps in your niche and leverage them to your advantage so you can increase listener-to-lead conversions. Trust us — your listeners (and your stats) will thank you!
If you’re serious about mastering your craft as a host and making your podcast your number one marketing channel, hit play and let’s dive in.
0:04 – What’s Causing the Decline in Overall Podcast Quality
3:28 – Why Interview-Based Shows are on the Decline
8:43 – Practical Steps to Be a Better Podcast Host
14:36 – How to Ace Interview Preparation and Guest Vetting
20:06 – How Podcast Hosts Can Raise the Bar and Set New Standards
Episode Links:
- Connect with Seth’s team: Story On Media
- Check out Seth's podcast: The Small Business Storytellers
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
Not Sure What to Talk About Next on Your Podcast? Try This.
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
06/07/24 • 12 min
How many times have you sat down to plan an episode, only to stare at the cursor blinking on the screen for an hour because you're fresh out of new episode ideas?
If you're an expert host who’s starting to run out of things to talk about on your podcast, this episode is for you.
I’ll let you in on a secret that today’s top podcasters don’t want you to know for generating high-converting episode content — and show you how to use it to your advantage with three specific questions you can use to spark new episode ideas.
If you're ready to stop staring at a blank screen and start speaking about your topic in a way that keeps listeners hanging on your every word, hit play and let’s dive in.
0:45 - Why Even Experts Struggle with Content Ideas
5:06 - How to Keep Your Content Fresh for New Listeners
8:50 - Three Quick Questions to Break Through Podcaster’s Block
10:38 - The Secret to Creating Episodes That Deeply Connect with Your Audience
11:50 - Spotting the Hidden Cues That Might Be Turning Off Your Listeners
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
Liked this episode? Share it! and tag me @thecourtneyelmer
Love this show? Say thanks by writing a review
Ready for a top podcast that converts listeners to clients? Book a strategy call
Join me for our next Live Podcasting Workshop
Connect with Court: Instagram | Linked In | PodLaunch HQ
1 Listener
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FAQ
How many episodes does Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth have?
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth currently has 300 episodes available.
What topics does Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth cover?
The podcast is about Marketing, Entrepreneurship, Podcasting, Podcasts, Podcast Marketing and Business.
What is the most popular episode on Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth?
The episode title 'Do This One Thing to Attract More Listeners | Alex Sanfilippo' is the most popular.
What is the average episode length on Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth?
The average episode length on Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth is 28 minutes.
How often are episodes of Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth released?
Episodes of Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth are typically released every 7 days.
When was the first episode of Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth?
The first episode of Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth was released on Feb 1, 2020.
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