Inside PR

On this week’s Inside PR podcast, Martin Waxmanand Joseph Thornleydiscuss several topics:

• Pew research data that suggests a flattening in the growth of social media useand device ownership in the US;
• Data from LastPass that shows that there is much we can do to improve the security of our online accounts
• PR Week released data on the process of reinvention in PR.

The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network.

This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.

• The Canadian Civil Liberties Association issued an open letter to Toronto Mayor John Tory asking that he hold off a municipal council vote on installing “ShotSpotter” microphone technology across the city. Less than a day later, Toronto was struck with a horrific mass shooting that left a 10-year-old girl and an 18-year-old woman dead and thirteen others injured. What would you do now if you were the CCLA? Respect the grief of the bereaved and victims as well as the trauma being experienced by the community as a whole and back away from your position? Or would you persist in advancing your position?
• Burberry was caught out by environmentalists engaging in a long-established practice of luxury goods manufacturers, destroying unsold stock to keep it off the market and avoid dilution of their brand. That may have worked twenty years ago. But not in the era of social media when any person perusing a company’s annual report can spot something like this and deliver the news directly to an audience that will be critical of it. So, what’s a company like Burberry to do? Change its approach to be more in keeping in the times? Or keep its head down in the belief that this too will blow over? Watch with us in real time.
• Finally, we raise an example that we plan to discuss next week when Gini returns to the show – the James Gunn firing and the rehabilitation of Leonard Lopate. Every action leads to a consequence. What do we do now?

The post Inside PR 515: What would you do? appeared first on FIR Podcast Network.

On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s about disclosure, stupid!

The post Inside PR 513: It’s about disclosure, stupid! appeared first on FIR Podcast Network.

Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can’t be serious about the new Google Podcasts app.

The post Apple and Reddit upgrade the news appeared first on FIR Podcast Network.

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.

#IPRMustKnow

Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need

A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook, Google Amp, SnapChat Discovery, the revenues have not lived up to expectations. In fact, only 14 percent of publisher revenue is coming from distributed content. Another bullet that turned out not to be so magical. So, the search for new revenue sources continues. And their search includes podcasting. Witness the new podcast from the New York Times, The Daily.

Foreigners take note. You’ve lost data privacy protection in the U.S.

In a world in which privacy protection is often assumed and opaque, news that non-Americans have been stripped of privacy protection in the United States may influence decisions about non-Americans to seek cloud and data solutions that guarantee that their data will reside outside of the United States. Thanks to Michael Geist for pointing this out.

Virtual vs. Brick and Mortar communications agencies

Gini did it. Martin did it. Joe’s playing with a hybrid version of it. As our work applications have moved into the cloud and video conferencing and document sharing has become a one click experience on both laptops and phones, it has become easier than ever to stay connected with a distributed team. Have we reached the point the tipping point in which the benefits of virtual teams have matched and even exceeded the benefits of assembling a cohesive team in one place?

The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.