
Evolving Marketing in the Now, Near and Far
04/21/22 • 32 min
Previous Episode

Success in Global Commercialization of Cell and Gene Therapies
The road to commercializing cell and gene therapies was long, but during the last years we have observed strong market growth and a very crowded pipeline. In this episode, we discuss more challenges and what it takes to successfully launch and commercialize these advanced therapies. Hosted by: Jennifer Curtis Produced by: Matilda Males Featuring: Sankalp Sethi
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If You Launch It, Will Patients Use It?
Jennifer Curtis, Tina Shepley and Hensley Evans discuss the importance of patient centricity in market shaping for a successful product launch. Hosted by: Jennifer Curtis Produced by: Matilda Males Featuring: Hensley Evans and Tina Shepley
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