36. Embracing Lean Startup Principles for Radical Innovation

05/14/19 • 22 min

Mark Coopersmith, Faculty Director & Senior Fellow at UC Berkeley, sits down with us to discuss lean startup principles. In the interview, Coopersmith shares his insights on what's required for radical innovation, including culture, leadership, skillsets, as well as embracing failure.

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35. BMW and its Startup Community

Micah Kotch, Managing Director for Urban-X, explains some of the traits, qualities and working styles of the startups' teams that work with BMW. Furthermore, Kotch elaborates on the relationship between BMW and its accelerator Urban-X.

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37. Expanding Audi’s Product Portfolio with an Innovation Hub

Martin Quitzke, Venture Development Manager at Audi, talks about Denkwerkstatt, Audi’s innovation hub in Berlin. During the conversation he describes the skillsets and capabilities needed to extend a company's product portfolio and talks about the relevant methods to be applied.