22. Product Development and Digital Transformation in the Home Appliance Industry

02/05/19 • 33 min

Mario Pieper, CDO at BSH Group, delves into digital transformation and its impact on the home appliance industry. Pieper explains how to uncover customer needs and turn ideas into feasible projects. Furthermore, he highlights the importance of effective leaders and an innovation culture in digital transformation journeys.

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21. Digital Evangelists and Innovative Initiatives to Unlock Digital Transformation

Nicolas Verschelden, Head of Digital Transformation at Anheuser-Busch InBev, sits down with us to talk about digital transformation. Verschelden discusses the role of digital "evangelists" at a corporate level and the use of games such as "Shark Tank" to bring an entrepreneurial spirit.

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23. Co-Creation: A Design Thinking Approach to Creating Solutions

Sean Carney, Chief Design Officer and GM Business Leader Healthcare Transformation Services of Philips, sits down with us at the 2016 Summit to talk about design thinking approach in reducing various healthcare challenges in the modern days. Carney presents Philips’ approach to design thinking branded as ‘co-creation’ and emphasizes the benefits of having diverse people involved in creating solutions, not just designers.