InnerAction Media Podcast

In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your attention enough to open them? The answer is probably a lot of you. This is why email subject lines are so important.

B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.

What makes a great video? Well, a great production right?! Yes, that’s a big part of it. However, lot’s of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused production based on the planning that came before. Finally, a series of decision making through cutting up and rearranging, or editing the content that was captured into the final video. This is called post production. I know, it sounds like a lot, and it can be, but whether your video’s message is simple or complex, learning and applying the steps necessary to make a great video will guarantee an impact on your audience.

As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its audience, gives metrics to study, it’s affordable, and it offers the ability to increase brand awareness.

As of October 2021, there were 4.55 billion active social media users across the world, which equates to 57.7% of the overall population. Datareportal
Given those astonishing numbers, it should not come as a surprise to you that both marketers and businesses themselves have recognized what an incredibly valuable tool social media can be to advertise for their business.