Inkyma's Marketing Strategies
Audrey Kerchner
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Top 10 Inkyma's Marketing Strategies Episodes
Goodpods has curated a list of the 10 best Inkyma's Marketing Strategies episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Inkyma's Marketing Strategies for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Inkyma's Marketing Strategies episode by adding your comments to the episode page.
A Sales Process For Small Business - Interview with Nancy Zare
Inkyma's Marketing Strategies
06/15/22 • 23 min
About Today’s Topic or Guest:
Dr. Nancy Zare, founder, and CEO of Rapport Builderz, is past president of the National Speakers Association of New England. She’s certified in Accelerated Learning through Peak Potentials. Her skills in creating an interactive, upbeat atmosphere bring accolades to meeting planners. Whether in a business situation or personal encounter, everyone benefits from learning new approaches for effective communication, raising their AlikeAbility, and building rapport.
Links Mentioned In This Episode
About Today’s Topic or Guest:
Dr. Nancy Zare, founder, and CEO of Rapport Builderz, is past president of the National Speakers Association of New England. She’s certified in Accelerated Learning through Peak Potentials. Her skills in creating an interactive, upbeat atmosphere bring accolades to meeting planners. Whether in a business situation or personal encounter, everyone benefits from learning new approaches for effective communication, raising their AlikeAbility, and building rapport.
Links Mentioned In This Episode
Episode 36- How Marketing Tactics Can Support Your Sales Team
Nancy’s autographed book - No Pressure Selling
Links to Nancy’s other books
Closing More Sales: Introduction to AlikeAbility (Looking Through The L.E.N.S. Of Prospects Book 1)
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
Marketing Interview Infinite Disposal
Inkyma's Marketing Strategies
04/18/21 • 28 min
Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience
Inkyma's Marketing Strategies
04/19/23 • 21 min
Show Summary
In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Link to article for reference and review of the commercial -
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Join Us on Social Media
Effective Event Marketing - Maximize Your In-Person Events to Get More Clients After the Event
Inkyma's Marketing Strategies
11/10/21 • 29 min
Show Summary:
Since the pandemic, I think we are bound to see a resurgence of in-person events as both business owners and clients alike are itching to interact with one another. Events are fun, they create energy and excitement but they also come at an expense, both time and monetarily speaking. Whether you’re hosting a B2B or B2C event, there are plenty of action steps in this episode to make it worthwhile for the host and its attendees.
Links Mentioned In This Episode:
Sign Up for a Mailchimp Account
E 15 - Network Marketing as a tactic
E 17 - Seasonal Business Marketing
E14 – Email vs social media marketing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
Grammarly For Business Review
Inkyma's Marketing Strategies
07/27/22 • 22 min
About Today’s Topic or Guest: Grammarly for Business, because Grammar, spelling, and punctuation are important when sharing your marketing message. You want a clear easy to understand message. You also want you're messaging to be “on Brand” and reflect your brand's style.
Products We Recommend
Grammarly - For staying on Brand with your messaging
Story Brand by Donald Miller - Learn how to speak your brand
BANK Course - Learn How To Speak your customer's language
BANK Book Why They Buy By Cheri Tree
Links to Previous Episodes & articles
Episode 67- Canva For Small Business Design
Episode 51 - Marketing Based On Personality & Values Bank – Interview With Jen Draper
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Episode 2 - What is Branding?
Best Youtube Thumbnail Maker - Canva VIDEO -
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
5 Principles of Marketing
Inkyma's Marketing Strategies
01/25/23 • 29 min
Links Mentioned In This Episode
Better Customer Relationships: A Marketing Analytics Process
Products We Recommend
Rank Math for easy WordPress site SEO
Episodes Mentioned in the Podcast
Episode 8 - Network Marketing Interview | Colorado Foothills Properties
Episode 15 - Networking How To Maximize This Effective Marketing Tactic
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 7 - Value-Based Marketing To Increase Sales
Episode 51 - Marketing Based On Personality & Values Bank – Interview With Jen Draper
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Episode 88 - Small Business Strategy For Growth - Set Goals, Make A PlanThis Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
Convert Leads Into Customers With Landing Pages
Inkyma's Marketing Strategies
07/19/21 • 26 min
INKYMA
Convert Leads Into Customers With Landing Pages
Marketing Strategies Podcast
Episode 18
Convert Leads Into Customers With Landing Pages
Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized as a marketing tactic across almost every industry.
In this episode I breakdown what a landing page is vs a website and how to use them. I walk you through what to put on a landing page and use my website landing page as an example.
Here is the link to the landing page that I use as an example in the show – 5 Website Mistakes That Are Costings You Customers
Here are the links to previous episodes I mention in the podcast
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Convert Leads Into Customers With Landing Pages first appeared on INKYMA and is written by Audrey Kerchner
SEO For eCommerce: Google Merchant Center
Inkyma's Marketing Strategies
08/24/22 • 16 min
About Today’s Topic or Guest
Regardless of the platform you use for eCommerce or retail, you should have a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores and is super simple to set up. Everyone should be using this free tool.
Products We Recommend
Links to Previous Episodes & articles
MMM article - Do abandon Cart Emails Work?
Episode 47 - Shopify Review
Ep 72 - Lead Tracking For Retailers - Grab the link once it's published.
Episode 22- A Simple Seo Strategy For Your Website
Episode 58 -Google My Business Review
Youtube Shopping Feed
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
How To Create Professional Marketing Videos
Inkyma's Marketing Strategies
03/23/22 • 23 min
About Today’s Topic or Guest
How To Create Professional Marketing Videos might look intimidating, but it’s one of the best ways to get your business seen. Need tips, tools, and resources to get started? Audrey’s got you covered!
Links Mentioned In This Episode
Episode 43 - Which Digital Ad Platform Should You Use If You Have a Limited Budget?
Boom Mic & Accessories
Yeti USB Mic to iPhone connector
Wireless earbuds with built-in mic
Lapel mic
Giant Squid Omnidirectional Mono Microphone
Mic lapel with bodypack transmitter
Lighting Packages
10" Ring Light with 50" extendable Tripod Stand
Tripods and Accessories
Video Editing Programs
Email systems we recommend
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
Tracking Sales Leads For Service Businesses
Inkyma's Marketing Strategies
08/03/22 • 25 min
Products We Recommend
Elementor Pro - Form custom website forms
Grasshopper - call tracking and answering service
Supermetrics - Data aggregation from all your lead campaigns
Freshsales CRM - To track your leads
Calendly - Add scheduling links to your campaigns
Links to Previous Episodes & articles
Episode 64- A Sales Process For Small Business – Interview With Nancy Zare
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 19- Email Sales Funnels For Lead Generation
Episode 46 - Drive Audience Engagement With Welcome Emails
Episode 55 -Chatbots To Increase Lead Conversion On Your Website
Episode 48 - Data to Drive Marketing Decisions
Episode 10 - Use Qr Codes To Increase Sales
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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FAQ
How many episodes does Inkyma's Marketing Strategies have?
Inkyma's Marketing Strategies currently has 107 episodes available.
What topics does Inkyma's Marketing Strategies cover?
The podcast is about Marketing, Management, Social Media Marketing, Podcasts and Business.
What is the most popular episode on Inkyma's Marketing Strategies?
The episode title 'Smart Marketing Tip - Call To Actions' is the most popular.
What is the average episode length on Inkyma's Marketing Strategies?
The average episode length on Inkyma's Marketing Strategies is 24 minutes.
How often are episodes of Inkyma's Marketing Strategies released?
Episodes of Inkyma's Marketing Strategies are typically released every 7 days.
When was the first episode of Inkyma's Marketing Strategies?
The first episode of Inkyma's Marketing Strategies was released on Mar 13, 2021.
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