Influential Introvert: Communication Coaching for Professionals with Performance Anxiety

You may know that the big podcast ad agencies want you to have 5,000 downloads an episode before they’ll talk to you (see The Five Best Ways to Make Money with Your Podcast if you need a refresher on the CPM model). But small podcasts can do just fine without them by negotiating their own sponsorship deals.

On this episode, I dive deep into sponsorship for the indie podcaster with Jessica Kupferman, CEO of She Podcasts, the largest women's podcasting community, which she co-founded with Elsie Escobar.

Subscribe to Podcasting Step by Step for free and listen to the episode with Jess to learn:

• the right way to approach o sponsor;
• how do decide what to charge for an ad;
• what to include in your media kit and in which order; and
• so much more.

Show notes. Visit sarahmikutel.com for more articles on how to podcast. Ready to start podcasting? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.”

Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free.

I’m your podcast coach, Sarah Mikutel. Did you know that I also host the Postcard Academy travel podcast? Check it out if you’re the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips.

Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

*** Podcast Launch Academy is open for enrollment for a limited time ***

If you’ve been wanting to start a podcast for awhile and are sick of struggling to figure it out on your own...

I invite you to join Podcast Launch Academy.

This online course will help you confidently launch your first podcast without the tech headache, overwhelm, or ‘where do I even start’ worries.

But it’s not just an online course. Podcast Launch Academy is an experience.

Because if you join this first class — which will close its doors at 11:59 p.m. EST on November 26, you’ll also get 2 months of free group coaching and mentorship from me.

Every week for seven weeks, you’ll get a new online session with video tutorials and action items that build upon each other. You’ll do your online work, and then later in the week, as a group, we’ll meet in our virtual classroom for coaching, Q&A, and workshops. And if you can’t make a live session, you can catch the recording.

By the end of Podcast Launch Academy, you’ll have

• Nailed down your podcast idea and strategy
• Crafted a brand that gets you and your podcast publicity
• Outlined a year’s worth of binge-worthy content for your show — plus get a special podcast productivity accelerator tool to manage your podcast production
• You’ll have recorded and edited your episodes — yes, you’re going to learn how to edit audio. I’m going to make it really easy for you!
• You’ll have planned a rock-solid engagement and growth strategy for your podcast, and
• You’ll have launched a show that lights you up and brings joy to others.

If you are looking for easy-to-understand guidance to walk you through every step of creating, launching, and growing a professional quality podcast from scratch, then Podcast Launch Academy is for you.

This course begins November 29, but enrollment closes at 11:59 p.m. on November 26.

Head here for details >>> sarahmikutel.com/course

And also, please enjoy this episode on how we can use LinkedIn to engage our audience and grow our show. :)

My guest is Josh Steimle, founder of Influencer Inc, author of the 7 Systems of Influence, and creator of the 60 days to LinkedIn Mastery Course.

Do you feel like your podcast is taking you way too long to produce? Or maybe you haven’t even launched yet because just starting seems endless?

Parkinson’s Law might have something to do with it. And today, I’m going to teach you how to break the law.

In this episode, you'll learn how to speed up your podcast production process by:

• Setting real deadlines
• Time blocking
• Finding ways to hold yourself accountable

***

Live Online Training: Podcast Interview Perfection

Does this sound like you?

You started your podcast to show up as a leader, but now you worry your interviews make you look like an awkward robot.

Breaking the ice with online guests you’ve never met feels forced.

Your conversations sound like job interviews. The kind that make people nervous.

If you feel sick before an interview and pray the guest cancels last-minute so you don’t have to do it, congratulations on being a totally normal human being.

Most of us aren’t born with amazing interview capabilities. It’s a skill we learn.

And developing your interview skills is essential if you want your podcast to portray you as both an expert in your field, and as someone your listeners want to work with.

May I offer you a shortcut to dramatically improve your podcast interview skills?

You are invited to a live online training Podcast Interview Perfection.

In this training, you will learn how to:

• show up like a leader during the interview and guide the conversation so your audience gets the most out of it
• find your ideal podcast guests and get them to say ‘yes’ to coming on your show
• set up your podcast guest booking system
• come up with great questions and outline a show that deliver the most value for your audience
• prevent podcast guest no-shows
• break the ice with your guest and begin the interview in a fun way that puts your guest at ease
• record remote interviews that sound great (all the tech simplified)
• interview with confidence even if you’re a rookie
• get your guest to promote their episode
• and more!

After the training, you’ll have the opportunity to ask any interview questions you want. You’ll also have the opportunity to submit questions before the training so that they can be incorporated into the workshop.

Grab your spot at the early bird rate at sarahmikutel.com/podcastinterviewperfection

How do I make money with my podcast? That’s always a hot topic amongst podcasters.

A few episodes ago we talked about affiliate marketing, which is a good way to get started. But if you want to make real money, you need to sell your own products and services.

Today I’m speaking with Crystal Davis, the Borderless Coach and founder of High Income Digital Nomad. Crystal’s mission is to help people build thriving and enjoyable businesses that let them travel and work remotely.

We get into the nuts and bolts of how to get up and running with a profitable online business right now. We discuss:

• why conventional wisdom regarding online business keeps people in a long slog, and what you should do instead to earn the income you want;
• what kind of offer you should create;
• how to find clients;
• who you should sell to and who you shouldn’t target;
• the three daily activities you need to do to make money; and more.

This isn’t the usual business advice you hear, and I think you’re going to love Crystal’s fresh, and effective, perspective.

I’m such a fan of Crystal’s work that I joined her group program, High Income Digital Nomad, and I’d like to invite you to a free three-day training she’s doing starting on Monday on how to sell without feeling totally cringe-y and awkward. It’s called the 24 Hour Secret Sellout Launch.

Let’s face it, if you’re going to have your own business, you need to master selling. You can join the training via my partner link at sarahmikutel.com/highincome

It is a live training, so you need to sign up this weekend, and then I’ll see you in the Facebook Group!

***

Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout

What do you do if a podcaster copies your content? You file a DMCA Takedown Notice.

On this episode of Podcasting Step by Step, I walk you through the steps I took to get plagiarism of my work removed from the infringer's podcast media host.

***

Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there. sarahmikutel.com/buzzsprout