#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io

09/01/21 • 47 min

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My guest today is Michele Hansen (@mjwhansen) and she is here to challenge the stereotype that developers fear talking to customers and are naturally bad at it. We'll also get into specific principles and tactics from her recent book, "Deploy Empathy: A Practical Guide to Interviewing Customers."

Read Deploy Empathy: https://deployempathy.com/
Follow Michele on Twitter: https://twitter.com/mjwhansen
Check out her podcast: https://softwaresocial.dev/

Read Deploy Empathy: https://deployempathy.com/
Follow Michele on Twitter: https://twitter.com/mjwhansen
Check out her podcast: https://softwaresocial.dev/

Previous Episode

#223 – How to Master Passive Growth with Rob Fitzpatrick of Write Useful Books

In this episode I catch up with Rob Fitzpatrick (@robfitz) about his new book, Write Useful Books. We'll talk about how he approaches book-writing like product development and why the sales graphs for his books look more like a hockey stick instead of shark fin.

Follow Rob on Twitter: https://twitter.com/robfitz
Read The Mom Test: http://momtestbook.com/
Read Write Useful Books: https://writeusefulbooks.com/

Next Episode

#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

In this episode I talk to my buddy Julian Shapiro about proven growth tactics for a SaaS he's seen within Demand Curve. I also want to find out what he did to grow his own Twitter audience to over 200k in basically a year. We'll also dig into the details of a side project he and I have been working on.

Listen to our new podcast: https://www.brainspodcast.com/
Follow Julian on Twitter: https://twitter.com/julian
Check out Demand Curve: https://www.demandcurve.com/
Sign up for Julian's newsletter: https://www.getrevue.co