Smarter Student Support: How USI’s AI-Powered ArchieBot Fills the Gaps

In this episode of In Your Element, hosts Daniella and Brendan are joined by Brandi Hess, Director of University Web and Digital Content at the University of Southern Indiana (USI). Brandi shares USI’s journey as the first-ever "Bolt-only" partner with Element451, implementing the AI-powered chatbot Archie. She discusses how this tool transformed the student experience by answering key questions, addressing gaps in knowledge, and reducing workload for staff. Tune in for insights into how AI chatbots can solve real student problems while revealing opportunities for improvement in university processes.

Key Takeaways:

• Trailblazing at USI: USI was the first-ever "Bolt-only" partner, using Element451’s chatbot to streamline communications across all website pages.
• From Burden to Solution: Instead of building an in-house chatbot, USI chose Element451, allowing them to focus on serving students without getting bogged down by development.
• Insight into Student Needs: The chatbot revealed gaps in USI's website knowledge base, helping the team improve critical content like housing, admissions, and program information.
• AI for Everyone: Archie, USI’s chatbot, isn’t just for prospective students; it answers queries for current students, alumni, and employees alike.
• Measurable Impact: The chatbot averages just 2.37 messages per conversation, delivering fast answers and reducing the need for email and phone support.
• A Polite Chatbot: Archie is designed to be conversational and polite, enhancing the student experience and even receiving "thank you" messages from users.

Calls to Action:

• Learn more about how Element451’s chatbot can reduce your team’s workload and better serve students.
• Explore the benefits of conversational AI for higher ed beyond just recruitment—think current students, alumni, and staff too.
• Interested in transforming your student support process? Visit Element451.com for more insights.
• Subscribe to *In Your Element* for more stories from higher ed pros who are pushing boundaries with innovative tools like AI.

Guest Name: Brandi Hess, Director of University Web and Digital Content, University of Southern Indiana

Guest Social: https://www.linkedin.com/in/brandihess/

Guest Bio: Brandi Hess is a seasoned professional with over 25 years of experience in graphic and web design, specializing in evolving technologies and digital strategies. As the Director of University Web and Digital Content at the University of Southern Indiana, she leads a team to enhance the university’s web presence and user engagement. With expertise in UX/UI design, branding, SEO, and analytics, Brandi combines creativity with strategic insight. She also holds an MBA with a focus on Data Analytics and has contributed to education and community initiatives, including teaching and career mentoring.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Visionary Voices: The College President’s Playbook and Higher Ed Pulse.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register