Pivoting for Success - The Haute Wick Social

05/23/24 • 25 min

To kick off our second season, we have a great story to share about resilience and transformation. We are joined by Ashley Casto, owner and founder of The Haute Wick Social, a business that navigated the tumultuous waters of COVID-19 by shifting its entire business model.
Before the pandemic, The Haute Wick Social was renowned for its vibrant candle-making parties. However, when the world suddenly shifted gears, so did Ashley. Recognizing the need to adapt, she made the bold decision to transition from in-person experiences to a thriving e-commerce and retail venture.
In this episode, we'll explore the journey of pivoting a business model amidst uncertainty. We'll uncover the challenges faced, the strategies used, and the lessons learned along the way.

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Cultivating Community - The Wild Ramp

In this episode, we're excited to sit down with Rebecca Gray, the new market director for The Wild Ramp. Based in Huntington, The Wild Ramp is more than just your average farmers market; it's a beacon of community and sustainability. As a 501(c)(3) nonprofit, its mission goes beyond commerce; it's about fostering a vibrant local economy and supporting artisans and farmers.
Rebecca brings her expertise from Wyoming to Huntington, and she's here to give us a deep dive into the heart of The Wild Ramp. From the logistics of running an indoor, year-round market to the profound impact it has on the community, Rebecca shares insights into how The Wild Ramp is reshaping the local food scene and empowering local producers.

Creators & Guests

Reeves Kirtner - Host

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Ch-Ch-Ch-Ch-Changes - Full Circle Gifts & Goods

In this episode of In Your Business, we are thrilled to welcome Noelle Horsfield, the owner and founder of Full Circle Gifts and Goods. Known for its eclectic range of novelty items—ranging from quirky shirts and cups to delightful candles, unique gift cards, stylish hats, and now even plants—Full Circle is a business that embodies adaptability and creativity.
Noelle takes us through the inspiring journey of Full Circle, from its humble beginnings as a custom ceramics shop to its current status as a versatile and dynamic gift store. She shares how the company has continuously evolved, especially in response to the challenges brought on by the COVID-19 pandemic, which led to the addition of an e-commerce platform and today the introduction of plants to their product lineup.