The business of play with Tamara Fowler of Wiggle Playtoriums

Tamara Fowler has dedicated her career to babies, children, and their families. As Founder and CEO of Wiggle Giggle Playtorium, this indoor playground and event venue is just the latest of her pursuits to help children develop, and to support their families. With Bachelor's degrees in Biology and Nursing, and a Master's in Secondary Education, Tamara has done everything from teaching high school Chemistry and Physics, to Nursing in Labor and Delivery, and Fertility and Family Planning. As a wife and mom to a 3 year old, when she created Wiggle Giggle, Tamara did so with a vision of kids learning, growing, and playing all day, and parents in Marietta, Georgia having a safe place for their children to explore.

Raised in Roswell, Georgia, Tamara was a student athlete in high school and attended Spring Hill College on a basketball scholarship. She also coached various sports when she taught at Stone Mountain High School, and was a leader for Black Girls Run in its early days. Thus, she knows first hand that children learn more than techniques of a game and use of motor skills through play. They're being exposed to community building, networking, empowerment, and mutual support in the time they spend interacting with newfound friends. Moreover, parents benefit from the same thing. While their kids imagine-up big adventures, they're exchanging stories and tips, and finding people who understand their lived experiences as parents.

When Tamara and her partner returned to Georgia with an almost 2 year old, after spending 7 years away, living in California, Virginia, and then Maryland respectively during that time, these were the things they sought out. They would drive for miles, exploring places where their daughter could practice using her courage and social skills, and parents could engage in dialogue with one another, which meant they spent a lot of time commuting with a toddler. With Wiggle Giggle as the only indoor playground within a 10 mile radius, Tamara recognized and seized the opportunity to fill this need other parents in her immediate area seemed to share. With party bookings taking place before Wiggle Giggle’s doors were opened by neighbors and classmates from their daughter’s school, attendance of over 400 people at the facility’s grand opening, a collaborative partnership with Children’s Healthcare of Atlanta, private event reservations from her Delta Sigma Theta Sorority, Inc. members, local public figures, and more, Wiggle Giggle has received an outpouring of support, the Fowler family is overwhelmed with gratitude for being embraced by the community.

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