Improve Podcast School - Podcasting Growth, Marketing and Monetization Tips

What’s the Main Difference in Monetizing Large Show and a Niche Show? Large shows, that have a broad audience, monetize mainly with ads and sponsorships. Small shows, with 1,000 listeners per episode can monetize successfully selling their own services and products.

Full episode transcripts are available at: improvepodcast.com/school

Research Key Findings:

The data clearly shows us that small podcasts can be monetized successfully. Earning $50,000 per year from a show is possible if you have 10,000 listeners, 5,000 listeners, or fewer.

Naturally, with hit shows above 20,000 listeners per episode the story, marketing and monetization, is much different than with smaller shows. Shows like this have a lot of flexibility and way more options when it comes to making money, although in most cases producing a show for a mass audience is much harder then producing a niche show.

But you don’t have to grow a huge audience. You can nurture a smaller community of highly engaged and devoted listeners and still be very successful.

It all comes down to the business model you want to have.

Let's explore those core differences. It starts with the core distinction that big shows follow the creator/publisher model, while small shows in most cases operate indie or marketing-focused type shows.

1. Big podcasts are successful as they appeal to popular beliefs or emotions
2. Awareness marketing campaigns work great on big shows
3. Small shows focus on presenting a small portfolio of high-ticket products and services
4. Small shows can be best monetized with their own services
5. Big shows have more broad topics for their episodes while small podcasts can get more precise

If you need help getting your podcast off the ground quickly, even within 6 weeks, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

Microphone - Shure SM7B - amzn.to/3bikQXj

Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

Preamp - Cloudlifter - amzn.to/3bfFreF

Music - Soundstripe - improvepodcast.com/soundstripe

Full Podcasting Gear Recommendations improvepodcast.com/gear

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Need help with podcasting?

Check what I can do for you at improvepodcast.com/pro

An effective episode completes the goal of your show. Your show should have business goals, marketing or growth goals, and client satisfaction goals. All of those goals can be measured to grow your show and your business.

Full episode transcripts are available at: improvepodcast.com/school

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Research Key Findings:

How to Plan Podcast Episode Structure

Podcasting as a medium should learn from their more profitable cousins.

Also, if there are already great and working best practices developed by others, you shouldn’t try to reinvent the wheel. Instead, learn from masters in their craft so that you can grow faster.

Many many successful podcasters are already deploying the same techniques.

38% of higher-income podcasters, who earn more than $50,000 per year, record their episodes having a full script ready. On top, an additional 36% have a very detailed outline.

It means that at least 76% of podcasters who are financially successful with their show take complete control of the structure of their shows through detailed planning.

If you start planning your podcasts episodes, you can maximize engagement, boost the subscription rate, and deliver a high-quality audio experience. Good podcast structure also ensures that your target listener leaves satisfied and waits eagerly for another episode.

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How to Effectively Plan Podcast Episodes?

1. What does the structure of a podcast mean?
2. How do I add structure to my podcast?
3. How to create value when you plan podcast episodes?
4. Predictable length and format are crucial for satisfaction
5. Generate more listeners with podcast episode structure

If you are struggling with starting your own podcast, and need professional advice, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

Microphone - Shure SM7B - amzn.to/3bikQXj

Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

Preamp - Cloudlifter - amzn.to/3bfFreF

Music - Soundstripe - improvepodcast.com/soundstripe

Full Podcasting Gear Recommendations improvepodcast.com/gear

-

Need help with podcasting?

Check what I can do for you at improvepodcast.com/pro

How Many Podcast Episodes You Need to Publish to Make Money? Publishing 100 episodes is the 1st Breakthrough Milestone for most creators.

Full episode transcripts are available at: improvepodcast.com/school

Research Key Findings:

As data shows us 69% of successful podcasters have shows that are older than 24 months. So by reaching this point in time you are significantly improving your chance of financial success with your podcast.

You could get lucky with your show, perfectly matching the needs your audience has. Or you may have a relevant experience that you can bring to your show, and use it to make the journey to success be shorter.

24 months of podcasting is a significant Breakthrough Milestone, which you need to be aiming at.

However, the vast majority of new podcasters, especially all those without relevant past experience, will need to make the 2-year journey, going from beginner to pro and in some cases beyond that level.

In This Episode I Will Explain the 5 Stages of the Podcasting Journey That Is In Front of You

1. Who is an amateur podcaster?
2. When do you become a professional podcaster?
3. How to become an authority in the field of podcasting?
4. How to achieve a podcasting celebrity status?
5. Who can be an expert and a podcasting coach?

If you need help getting your podcast off the ground quickly, even within 6 weeks, go to improvepodcast.com/pro

Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

Microphone - Shure SM7B - amzn.to/3bikQXj

Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

Preamp - Cloudlifter - amzn.to/3bfFreF

Music - Soundstripe - improvepodcast.com/soundstripe

Full Podcasting Gear Recommendations improvepodcast.com/gear

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Need help with podcasting?

Check what I can do for you at improvepodcast.com/pro

How to Plan the Next 24 Months of Your Podcast? Use an editorial calendar, manage daily tasks, make a product roadmap, have an improvement and a marketing plan

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Full episode transcripts are available at: improvepodcast.com/school

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Research Key Findings:

The 24 months mark is essential as 69% of higher-income podcasters have shows older than 24 months. But the passage of time doesn’t guarantee anything. 20% of all lower-income podcasters also have shows older than 24 months, and they haven’t found their financial success yet.

Knowing that there is a moment in time when your chances for monetization rises significantly is motivating.

But there are many things you should plan for if you want almost to ensure the chance for success, or even bring that success closer, and achieve it much faster.

5 things you need to make sure you do in order to have a financially successful show

1. How and why should you use an editorial calendar for your podcast?
2. How to manage daily tasks to avoid delays in publishing?
3. How to use a product development roadmap in a podcast?
4. How to become better at podcasting over time?
5. How and why do you need a marketing plan for your podcast?

If you need help getting your podcast off the ground quickly, even within 6 weeks, go to improvepodcast.com/pro

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Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

Microphone - Shure SM7B - amzn.to/3bikQXj

Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

Preamp - Cloudlifter - amzn.to/3bfFreF

Music - Soundstripe - improvepodcast.com/soundstripe

Full Podcasting Gear Recommendations improvepodcast.com/gear

------------

Need help with podcasting?

Check what I can do for you at improvepodcast.com/pro

How to Record Hundreds of Episodes and Avoid Burning Out? Control every process of your next 2 year of podcast recording and constantly fuel your creativity

Full episode transcripts are available at: improvepodcast.com/school

Research Key Findings:

74% of successful podcasters have published more than 100 episodes.

While it is still possible to monetize with fewer episodes, you should plan for the long run.

More episodes will translate into a better reputation, more touchpoints with your brand, more opportunities for sales and conversion, and eventually more listeners.

What is equally important, by the time you get to episode 100th, you should have a higher number of marketing and monetization channels than when you are just starting out.

Here are 5 tips for managing the episode creation process

1. Brainstorm and draft a list of connected episodes.
2. Find an angle for episodes to capture attention
3. Find inspiration for ways to present ideas
4. Build and maintain a backlog of episode ideas
5. Establish a robust podcast production process

If you need help getting your podcast off the ground quickly, even within 6 weeks, go to improvepodcast.com/pro

Setup used for recording:

(if you use the below affiliate links you will support the show with no additional cost to you)

Microphone - Shure SM7B - amzn.to/3bikQXj

Audio interface - Focusrite Scarlett 2i2 - amzn.to/3sR6gMg

Preamp - Cloudlifter - amzn.to/3bfFreF

Music - Soundstripe - improvepodcast.com/soundstripe

Full Podcasting Gear Recommendations improvepodcast.com/gear

Need help with podcasting?

Check what I can do for you at improvepodcast.com/pro