Creativity Tips from LEGO’s Creative Director, James Gregson

This summer, the Imagine a Place team huddled to ask the question: Who would be the perfect guest to explore creativity? So, naturally, the conclusion was: Let’s talk to a Creative Director at a REALLY creative company.

This led us straight to James Gregson at Lego. James’ work as the Creative Director for LEGO’s internal creative agency has landed him on AD Week’s Creative 100 List and over the course of his career, he’s done work for brands that include New Balance, Atari, and Mercedes-Benz. Currently, James is a leader within The LEGO Group’s internal creative agency, leading a team of digital content strategists, creative designers, producers, and video editors, responsible for creating best-in-class digital content for LEGO social media channels.

And... you know... we didn’t want to just hog James all to ourselves, so we opened up a call out on social media for questions... and wow, did they pour in for James - you’ll hear those questions in this interview. There’s advice for building creativity in remote and hybrid work, how to stay inspired, and what element is at the core of creativity... It’s a 100% Creativity-Centered episode.

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