ill communication: copywriting tips & sales strategies for small businesses

Ever feel like you have too much on your plate?

This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should.

They keep “shoulding” all over themselves and their business.

In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead.

Topics covered in this episode include:

• Why it’s time to stop “shoulding” all over your business
• How the Joy of Copy Club can change the game when it comes to your copy
• How to join the best copy community on the interwebs

Tune in to learn how to stop “shoulding” in your business and start taking action with ease and joy!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join The Joy of Copy Club: http://www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.

I’m referring to your email marketing and email newsletters.

I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.

Topics covered in this episode include:

• Whether email marketing and email newsletters are still worth your time
• Why it’s crucial that you diversify your marketing streams
• The difference between different types of email marketing
• How often you should be sending emails (hint: it’s more than you think!)
• What the data says about what types of emails you should be sending
• The best email service provider to use
• The new rules you need to be aware of this year

If you are curious about email marketing in 2024, this episode is for you. Check it out now!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join the Joy of Copy Club: www.kimkiel.com/copyclub

Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/

Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data

Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/

Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails

Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules

Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.

Of course, I’m talking about PAS - problem, agitation, solution.

It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.

Topics covered in this episode include:

• What this formula is and how it works in your copy
• Why this formula is so impactful- when done right
• My ethical approach to using this formula to sell your offers

This is my modern, ethical twist on the famous copywriting formula and I can’t wait to hear what you think. Tune in now!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business

Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Wondering how you can take your emails to the next level?

I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement.

I will read the email to you and then I'm going to do a teardown, which is where I walk you through the email highlighting or tearing apart the strategies I used to show you the different elements you can use to write a brilliant email.

Topics covered in this episode include:

• The content of my best-performing email of all time
• Why this email worked and what I could have done better
• My strategy behind the links I included
• How you can use this email to make a brilliant email too

This episode will give you the blueprint so that you can create a hugely successful email just like mine. Listen in!

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Watch Chandelier, performed by Postmodern Jukebox: https://youtu.be/RhXWZoqkb_Y
Check out the email discussed in this episode:
https://static1.squarespace.com/static/5acd28c45417fc580e6016ca/t/65660927e91d017b11e560c5/1701185831925/PMJ+Email.pdf

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.

In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to help you make the most of this upcoming event, whether you're planning a flash sale or not!

Topics covered in this episode include:

• Why these tips in this episode can benefit you no matter what your plans are for this time of year
• How you can access the Survival Guide
• How you can use the episodes in this guide to set yourself up for success

What I'm sharing in this episode will help every business owner or marketer, so make sure to check it out!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Binge all of the episodes mentioned: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide

Or listen to them here:

Episode 41: The 5P Flash Sale Formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula

Episode 8 - the 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula

Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything

Episode 58: 18 out-of-the-box ways small businesses can drive sales with a year-end promotion: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion

Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations: https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!