Ep 458: Why brand is everything with Ivana Flynn

02/20/25 • 23 min

In this episode of iGaming Daily, supported by Optimove, the show’s SEO expert, Ivana Flynn, is back to discuss the importance of brand alongside Irina Birsanescu, Marketing Director at ICONIC21, and Tara Alvarez Garcia, Founder of TYS Coaching.

The trio explore the essence of branding, including the significance of personal branding for leaders, and also the challenges affiliates face in building strong brands in the iGaming industry.

Later on in the episode, the conversation also touches on the impact of AI on branding and the necessity for originality and emotional connection in branding strategies, as well as the need for risk-taking to be competitive in the iGaming industry.

Host: Ivana Flynn

Guests: Irina Birsanescu & Tara Alvarez Garcia

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The trio explore the essence of branding, including the significance of personal branding for leaders, and also the challenges affiliates face in building strong brands in the iGaming industry.

Host: Ivana Flynn

Guests: Irina Birsanescu & Tara Alvarez Garcia

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Previous Episode

Ep 457: 'Fundamental changes' set for Netherlands & Entain's legal battle overview

In this episode of iGaming Daily, supported by Optimove, Viktor Kayed, Senior Journalist for SBC News, is joined by Ted Menmuir, SBC’s Content Director, and Danny Lee, Senior Journalist for Slotbeats, to delve into the latest news from across the gaming industry.

The trio begin in the Netherlands where the government will embark on a “fundamental change of course in gambling policy” as it responds to the “worrying results” of the Remote Gambling Act (KOA). They discuss the complexities of the unique regulatory approach taken by the Dutch government and the aims of the reforms to enhance player protection.

Later on in the episode, the conversation shifts focus to the lawsuit against Entain, led by its former Chief Executive, Kenny Alexander, and Chair, Lee Feldman. Ted, Viktor and Danny delve into the details of the suit, which stems back to the Turkish bribery case Entain faced in 2019, and consider how recent leadership changes at the company add complexity to the legal case.

To find out more about the topics discussed in today's episode, click on the following links:

-Teun kills KOA for new Dutch Gambling Bill prioritising youth protections
- Entain faces legal claim from ex-CEO - iGaming Expert

Host: Viktor Kayed

Guests: Ted Menmuir & Danny Lee

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Next Episode

Ep 459: Major changes afoot in Africa and Asia

In this episode of iGaming Daily, supported by Optimove, James Ross is joined by Joe Streeter, Editor of iGaming Expert, to take a whistlestop tour of the latest iGaming news from around the world.

The duo begin in Rwanda where the government has moved to significantly increase gambling taxes in the country amid increased political volatility. They explore the political and economic implications of the change and emphasise the importance of understanding the broader context of entering new markets for operators.

After the break, the focus switches to Thailand where a major update to the regulatory framework for Thailand’s casino bill could see the exclusion of the vast majority of Thai nationals from integrated resorts. Joe discusses the reaction to the news and the broader consequences for the sector in the region.

Ending the episode, the conversation touches on Stake’s viral marketing campaign involving Drake and the reactions to the stunt from across the iGaming industry.

To find out more about the topics discussed in today's episode, click on the following links:

Rwanda Gambling tax raises as DR Congo invasion intensifies
- Thailand makes major casino shift after President Xi meeting - iGaming Expert
- Drake confirms Stake viral marketing campaign

Host: Viktor Kayed

Guests: Ted Menmuir & Danny Lee

Producer: Anaya McDonald

Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.