If/Then - Zoom In... or Out? When Face-to-Face Meetings Matter Most, with Jonathan Levav

Zoom In... or Out? When Face-to-Face Meetings Matter Most, with Jonathan Levav

01/24/24 • 32 min

If we want to generate better ideas, then we need to get people back to the office.

Jonathan Levav, a professor of marketing at Stanford Graduate School of Business, details his study of remote work and creativity. “Pairs that worked face-to-face generated 15 to 20% more ideas than pairs that worked on Zoom,” he notes. What’s more, in-person brainstorming helped people consider a wider and more diverse range of possibilities. “Working on Zoom was a double penalty. Fewer ideas — and a narrower set of ideas.”

Remote work may be the new normal in our post-pandemic world, but Levav cautions us from accepting the status quo — especially if we want to keep our creative edge. As this episode of If/Then: Business, Leadership, Society. explores, our best ideas could still lie ahead of us — if we can all get in the same room.

If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.

Key Takeaways:

For hybrid work environments, managers should select “in-office” days based on tasks we perform better in person, such as collaboration and brainstorming.
More flexible schedules for remote and office work allow employees to bring their best selves and perform better at their jobs.

More Resources:

Listen to Jonathan Levav’s Webby-Award winning episode on Think Fast, Talk Smart: "Leading From Home: How to Create the Right Environment for Communication" on Spotify, Apple, YouTube, or wherever you get your podcasts.

Jonathan Levav, The King Philanthropies Professor of Marketing

Stanford GSB Insights featuring Levav's research:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If we want to generate better ideas, then we need to get people back to the office.

Key Takeaways:

For hybrid work environments, managers should select “in-office” days based on tasks we perform better in person, such as collaboration and brainstorming.
More flexible schedules for remote and office work allow employees to bring their best selves and perform better at their jobs.

More Resources:

Jonathan Levav, The King Philanthropies Professor of Marketing

Stanford GSB Insights featuring Levav's research:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Introducing If/Then

How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems?

On If/Then, experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives.

Join GSB senior editor and host Kevin Cool as we hear about the latest research in technology, economics, marketing, politics, and several other areas that intersect with business.

Season One drops with two episodes on January 24th and new episodes release every Wednesday.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

You're In Control: How and When AI Can Be a Powerful Decision-Making Tool, with Kuang Xu

If we can manage our emotions about AI, then it can be a powerful decision-making tool.

Artificial intelligence’s surge in power and accessibility has inspired polarized reactions. Some people are flocking to the technology with feverish excitement. Others can’t stay far enough away. Yet according to Kuang Xu, both of these responses might be the wrong ones.

"When people hear ‘AI,’ their brain kind of shuts down,” says Kuang, an associate professor of operations, information, and technology at Stanford Graduate School of Business. Whether someone feels exhilarated by the possibilities of AI or terrified by its uncertain impact, Kuang says these emotionally charged reactions are like “a fight or flight response,” inhibiting our ability to make good decisions.

Yet when implemented in strategic ways, AI can enable leaders to make decisions that are driven by data. With just a few simple lines of code, data becomes a powerful tool for businesses to leverage. “What decision can you change if you had the information?” Kuang asks. “Remember, at the moment, AI or data science is all about information. At the end of the day, even in the best case, you have to take that information and do something about it.”

It’s clear that artificial intelligence will integrate into every industry. Yet to harness its power, leaders need to make an emotional shift. They must, as this episode of If/Then: Business, Leadership, Society explores, move away from the fear of the change AI will bring, and instead see AI for the job it can do: provide data so leaders can make more informed decisions.

Key Takeaways:

Effects of emotional stress: Emotional stress clouds our decision making about how we can best implement this tool.
AI is a Tool, not a god: Organizations need to rise above the narrative that AI is an all-knowing oracle and reframe it as a tool for targeted decision-making.
Think of AI as an intern: The tool can carry out tasks, but we still want to double check its work.

More Resources:

Kuang Xu, Associate Professor of Operations, Information & Technology

Stanford GSB stories featuring Kuang Xu:

If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.