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iDesign Lab

iDesign Lab

Tiffany Woolley, Scott Woolley

Welcome to the iDesign Lab a Podcast where creativity and curiosity meet style and design hosted by Tiffany Woolley an Interior Designer, a style enthusiast along with her serial entrepreneur husband Scott. A place where they explore the rich and vibrant world of interior design and it’s constant evolution in style. iDesign Lab is your ultimate Interior design podcast where we explore the rich and vibrant world of design and it’s constant evolution in style and trends. iDesign lab provides industry insight, discussing the latest trends, styles and everything in between to better help you style your life through advice from trend setters, designers, influences, fabricators and manufacturers as well as personal stories that inspire, motivate and excite. Join us on this elevated, informative and lively journey into the world of all things Design. For more information about iDesign Lab and Tiffany & Scott Woolley visit the website at www.twinteriors.com/podcast.

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Top 10 iDesign Lab Episodes

Goodpods has curated a list of the 10 best iDesign Lab episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to iDesign Lab for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite iDesign Lab episode by adding your comments to the episode page.

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Matthew Van Eyk's journey from a teenage worker fixing driveways to founding Oakscapes reveals how passion and technical knowledge can transform an industry. Starting at just 15, Matthew learned the craft by seeing what went wrong in poorly installed hardscapes – knowledge that would later become the foundation of his business philosophy.
After college and experience with large construction companies, Matthew launched Oakscapes with a simple yet powerful mission: to create outdoor spaces that homeowners fall in love with, built on uncompromising quality standards. His approach combines technical precision with aesthetic vision, addressing the unique challenges of Florida's landscape.
The conversation dives deep into the critical aspects of hardscape installation that most homeowners never consider. Matthew explains how proper drainage – a significant challenge in Florida's flat terrain – can make or break an outdoor project. His use of lime rock base instead of recycled concrete allows water percolation, preventing the pooling issues that plague many installations. This technical knowledge, combined with an understanding of material strengths and applications, sets Oakscapes apart in a crowded market.
We explore the evolution of outdoor materials, from traditional pavers to the growing popularity of porcelain with its impressive 30,000 PSF strength rating compared to traditional pavers' 6,000-9,000 PSF. Matthew guides us through when to use which materials – recommending pavers for driveways due to their interlocking strength while explaining why porcelain has become the premium choice for patios and pool decks.
What truly shines through is Matthew's vision of creating a comprehensive exterior design company, a "one-stop shop" that eliminates the finger-pointing and disconnected results that come from using multiple contractors. This holistic approach ensures cohesive, beautiful outdoor spaces that actually function as intended – spaces that become the selling point of homes throughout South Florida.
Whether you're planning your own outdoor project or simply appreciate the craftsmanship behind beautiful spaces, this conversation offers valuable insights into what makes truly exceptional outdoor design. Ready to transform your outdoor living area? The expertise shared here might just be your first step toward creating the backyard of your dreams.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

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Have you ever wondered why some of the world's most successful brands and products are considered visually unappealing? The paradox of "ugly design" takes center stage as we unpack the surprising success stories hiding behind aesthetically challenged exteriors.
Crocs stands as perhaps the most emblematic case study – a widely mocked rubber clog that transformed into a billion-dollar global brand. We explore how function trumps form in this remarkable business success story, and why comfort and practicality ultimately outweighed visual appeal for millions of customers worldwide. The phenomenon extends beyond footwear into seasonal traditions like the beloved ugly Christmas sweater, where intentional garishness creates nostalgic connections and emotional resonance.
Beauty truly exists in the eye of the beholder, constantly shifting through time and cultural context. What appears jarring or unattractive today might become tomorrow's classic – just ask McDonald's, whose Golden Arches faced initial criticism in the 1950s before evolving into one of the world's most recognizable symbols. Sometimes, strategic "ugliness" serves a deliberate purpose, as with Spirit Airlines' intentionally cheap-looking branding that perfectly aligned with their budget positioning. Even tech giants like Google and Facebook began with rudimentary interfaces that prioritized function over beauty.
From Craigslist's stubbornly unchanged website to IKEA's famously wordless instruction manuals, we examine how minimal design approaches – sometimes perceived as "ugly" – can create distinctive brand identities that stand the test of time. The conversation challenges conventional wisdom about aesthetic appeal and invites listeners to reconsider what makes design truly successful.
What's your favorite example of "ugly design" that somehow works? Share your thoughts with us on Instagram and join the conversation about the beautiful paradox of aesthetically challenged success stories!

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

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Join us in an engaging conversation with Kelly Kern, a remarkable design visionary whose journey from the entrepreneurial days of Paper Gourmet to her current role as an independent sales representative is nothing short of inspiring. Kelly opens up about her career path, influenced by her mother's knack for creating a cozy home with minimal resources. Her passion for design, fostered from childhood, has evolved into a fulfilling career marked by strategic partnerships and deep personal connections, including her influential stint with Doug Self at J Douglas.
Explore the nuanced world of interior design where exceptional service and strategic designer partnerships reign supreme. Kelly offers a behind-the-scenes look at J Douglas, revealing how administrative support is key to maintaining their competitive edge. As we navigate the shifting landscape where designers now significantly drive business growth, Kelly emphasizes the enduring importance of human touch in an industry increasingly challenged by technology. From high-end furnishings that tell a story to the ever-evolving role of designers, the discussion is rich with insights.
Kelly's enthusiasm for product innovation and branding evolution is palpable as she shares her impressions from the High Point Market and her admiration for brands like Arteriors and Worlds Away. Her love for unique pieces, particularly lighting, shines through as she describes them as the "jewelry" of a room. With personal anecdotes and reflections on visits to Granada, Spain, Kelly paints a vivid picture of how culture and travel influence her design sensibilities. Tune in to explore the vibrant world of design through Kelly's expert lens and discover the stories that each piece carries.

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https://scottwoolley.com

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When an actor, producer, and director walks into a design studio, fascinating conversations emerge about how our on-screen and real-world environments come to life. Michael Manasseri, best known for his role as Wyatt Donnelly in "Weird Science" and now an award-winning filmmaker, joins us to reveal the surprising connections between film production design and interior design.
"It's all design," Michael explains, describing how production designers ask many of the same questions interior designers pose to homeowners. From creating mood boards and lookbooks to selecting the perfect accessories that reflect character personality, the processes mirror each other in remarkable ways. We explore how movies and TV shows craft their visual worlds, revealing that even something as seemingly insignificant as silverware receives careful consideration – would an 80-year-old character really use modern IKEA flatware?
The conversation takes entertaining turns through Michael's career, from Broadway performances with Yul Brynner to directing award-winning independent films. He shares a particularly memorable production crisis involving 20 pounds of stolen chicken props, demonstrating how even small design elements can impact an entire production. We also discuss the temporary nature of set design compared to home design, the challenges of working within budget constraints, and how relationships form intensely during creative projects.
For anyone who's ever wondered about the famous "Friends" couch (now mass-produced as part of a furniture collection) or how movie houses look realistic despite being just façades, this episode pulls back the curtain on the detailed design work that creates the worlds we see on screen. Whether you're a film buff, design enthusiast, or simply curious about how visual storytelling works, you'll gain new appreciation for the intentional design choices that shape both our favorite stories and our own living spaces.
Curious about Michael's recent work? Check out his award-winning film "Give Me Liberty" on streaming platforms – a feel-good comedy that won the Independent Spirit Award for best feature film made under $500,000.

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

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Lenny Felberbaum sits with us in the iDesign Lab to discuss the many ways that design impacts real estate. Listen along for the wealth of knowledge and incite provided by Delray Beach resident and Engle an Volkers leading Broker Lenny Felberbaum.

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iDesign Lab - Ugly Design: When Form Doesn't Equal Beauty
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04/08/25 • 11 min

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What makes a billion-dollar brand like Crocs succeed despite its decidedly unattractive appearance? Welcome to our exploration of "ugly design" – those products, logos, and styles that confound traditional aesthetics yet achieve remarkable commercial success.
The paradox of ugly design reveals fascinating insights about how we interact with the world around us. Form doesn't always equal beauty, but sometimes that's exactly the point. Consider the ergonomic benefits of Crocs for chefs who stand all day, or how IKEA's notoriously difficult picture-only instructions have become a cultural touchpoint despite frustrating millions. These design choices prioritize function while creating memorable brand experiences.
The subjective nature of beauty further complicates our understanding. Apple's sterile minimalism – is it beautiful in its simplicity or simply lacking design? Our perceptions evolve with time, transforming yesterday's eyesores into today's vintage treasures. Remember how McDonald's Golden Arches were initially dismissed in the 1950s before becoming one of the world's most recognized symbols? Or how websites like Craigslist maintain primitive interfaces yet continue to thrive?
Some companies strategically embrace "ugly" as a business advantage. Spirit Airlines deliberately designed their visual identity to appear cheap, reinforcing their position as a budget carrier. Meanwhile, nostalgic traditions like ugly Christmas sweater parties demonstrate how emotional connections can completely override aesthetic judgments.
What's your favorite example of successful ugly design? Join the conversation and share your thoughts with us on Instagram. Let's celebrate the unconventional, the practical, and sometimes the downright unappealing designs that somehow manage to win our hearts despite their looks.

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https://scottwoolley.com

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Tiffany and Carlie take you on a tour about what being an interior designer looks like. Who the players are and what the job title entails. From the initial decision to follow a passion to facilitate your dream career in Interior Design to from education, on the job training to building a business and a brand.

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Tiffany Woolley and Carlie Pinder review the 10 reasons why it is smart to hire an interior design for your next project. 10 reasons that will help assist you in deciding why and how an interior design can be of a smart idea. Some of their insight includes, the cost factor, professional assessments, budgeting, resources, the trained eye a of experience.

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Rip Nance Jr. is a perfect example of why this podcast was created! Rip is charming, talented, and beyond knowledgeable on his craft in the design industry. Rip is full of passion for the lines he represents and well as his long history with the clients he serves! Enjoy a listen with Rip in the I design Lab where he shares great insight and lets us in on the “best sellers!” with some great secrets on Made Goods and Curry & Company.

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Join us for an enlightening conversation with Kris Schlembach, a remarkable individual who has navigated a unique career journey from Wall Street finance to residential renovations in sunny Delray Beach, Florida. In this episode, Kris shares personal anecdotes and professional insights that shed light on his passion for construction, honed through early experiences working alongside his father. We delve into his transition from large-scale commercial projects to the world of residential renovations, exploring the importance of integrity and quality work in a market plagued by unreliable contractors. Discover how Kris's expertise in design and effective communication has helped him navigate client expectations and manage multiple projects with ease.
In this captivating episode, we sit down with Kris Schlembach, a seasoned professional who has transitioned from a successful career in finance on Wall Street to become a respected figure in the world of residential renovations. Kris's fascinating journey is filled with personal stories and professional insights that offer a unique perspective on the construction industry. We explore his early experiences in construction, his passion for finance, and the life-changing events that prompted him to make a significant career shift. Join us as we delve into the challenges of managing client expectations, the importance of design in construction, and the strategic use of technology to streamline project management. Kris's story is a testament to the power of adaptability and the rewards of pursuing one's true passion.
Step into the world of construction and design with Kris Schlembach as he takes us on a journey through his career in this captivating episode. From his early days assisting his father with construction projects to his role as a trader on Wall Street, Kris's experiences have shaped his unique perspective on the industry. We explore the challenges and rewards of residential renovations, the importance of assembling a reliable team, and the significance of well-defined design plans. This episode offers valuable insights into managing client expectations, navigating budgets, and leveraging technology for efficient project management. Join us as we uncover the secrets to success in the world of construction and design.

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FAQ

How many episodes does iDesign Lab have?

iDesign Lab currently has 39 episodes available.

What topics does iDesign Lab cover?

The podcast is about Style, Construction, Fashion & Beauty, Design, Home, Podcasts, Interior Design, Improvement, Decorating and Arts.

What is the most popular episode on iDesign Lab?

The episode title 'Most people think they are an Interior Designer' is the most popular.

What is the average episode length on iDesign Lab?

The average episode length on iDesign Lab is 36 minutes.

How often are episodes of iDesign Lab released?

Episodes of iDesign Lab are typically released every 7 days.

When was the first episode of iDesign Lab?

The first episode of iDesign Lab was released on Nov 7, 2019.

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